Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Stephen Waddington

JULY 10, 2018

A mobile or web app called an RSS Reader enables you to subscribe to a publication via its RSS feed. A fix for the newsfeed The key difference between an RSS feed and an algorithm driven newsfeed such as Google+, Facebook, LinkedIn or Twitter, is that you are completely in control of the content that you consume.

Web 68

Web Google Mobile Print 68

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

AUGUST 19, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. It was also a time of incredible innovation.

Web 60

Web Sports Mobile Government 60

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 86

Sports Television Advertising Advertising 86

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Communications Conversations

NOVEMBER 17, 2016

Because these kids communicate and consume media much differently than the generations before them. Especially when you look at teens as they prepare to enter the “real world” Radio and print are miles behind smartphones, computers and tablets as the tools they’re using to get information. What am I talking about?

Communications 60

Communications Mobile Radio YouTube 60

MaccaPR

OCTOBER 29, 2019

From social media to ecommerce and podcasts to print, there are more channels then ever for a potential customer to engage with your brand. With Walgreens’ mobile app , consumers can find all the details they’d expect including store location and hours. It’s Not About the Channel. Wherever, Whenever” or 3W. Check the app.

Branding 90

Branding Brand Marketing Enterprise 90

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Shift Communications

JANUARY 20, 2015

Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. Further disruption in mobile technology and across industries like robotics will continue to present both challenges and opportunities for marketers.

Marketing 60

Marketing Privacy Big Data Technology 60

Burrelles Fresh Ideas

JULY 17, 2023

Information overload occurs when you try to consume too much knowledge or data at once. On mobile devices, anything over 40 characters may not be visible. What is information overload? It happens when you try to absorb more information than is humanly possible. Try to get it down to 9-10 words or less (about 50 characters).

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 79

B2B Social Media Company Marketing 79

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

Cision

OCTOBER 27, 2016

Digital, social and mobile channels have empowered customers. In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Let me explain. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Strategy Analytics 120

Shift Communications

MARCH 4, 2016

Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds. Trades, podcasts, dailies, daytime TV, the myriad cable network shows – it’s nearly impossible to consume it all. Meghan Burek. Senior Account Manager.

Media 60

Media Google Sports Print 60

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In Earned media isn’t just helpful for building brand awareness.

Media 75

Media B2C B2B Nonprofit 75

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

It's designed to minimize fussing, mobilize resources, and control the most nonstandard situation. It's a time and effort-consuming task, but it's worth it- any statement from any employee may be used against the company (especially during a crisis).

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. News media is an important means of engagement for public relations practice because it is consumed by 96% of UK adults.

Media Relations 52

Media Relations Television Mobile YouTube 52

MaccaPR

DECEMBER 10, 2014

you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

JUNE 8, 2016

Readers’ digital and mobile consumption habits are central to this schedule. While social media and mobile have changed the news industry, some old school rules still apply. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

PRSay

JUNE 6, 2017

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? And then on the consumer side, what does that mean? The children’s book audience wants 150 words, the Time magazine reader wants 1,500 and somebody who’s looking for a long-form [piece] might want 15,000 words.

Wireless 102

Wireless Storytelling Radio Analysis 102

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ).

Tools 60

Tools Pinterest Marketing Media 60

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Mobile, social and enhanced content creation and display technologies have changed everything.

Newspapers 28

Newspapers Film Journalism Web 28

Stephen Waddington

JANUARY 17, 2019

Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Earned and social leads PESO. Follow your audience and use your earned activity to inform your paid approach.

Media 103

Media How To Advertising Advertising 103

Practical Law Construction

OCTOBER 16, 2020

Normally I would have the appropriate words of the different oaths and affirmation printed on cards for the witnesses to read out and at least bring along a copy of the Bible to a live arbitration hearing, but obviously that’s not possible with a virtual hearing. Electric file and folder names.

Conference 52

Conference System Video Meeting 52

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Prioritize mobile responsiveness and quick loading times to improve user experience. According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Mobile-friendly content improves user experience and plays a vital role in search engine rankings.

Engineering 100

Engineering Writing Mobile SEO 100

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. What ensued was the creation of a 53-foot-long Mobile Mooseum. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Branding 48

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103