5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Cision

JANUARY 13, 2017

Cision CEO Kevin Akeroyd was recently interviewed in Chicago by Bizcast HQ , which highlights innovative businesses wth a unique story to tell. We’re proud to have been a part of their showcase and are sharing just a small segment of the interview that particularly inspired us on leadership, prioritization and communication.

Software 120

Software Interviews Employee Leadership 120

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.

Automotive 112

Automotive Technology Transportation Trade Shows 112

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We Perry said.

Communications 72

Communications Guidelines Technology Tools 72

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Those of us who opt for minimal subject lines and two-sentence email pitches need to be prepared to answer all logical questions, arrange interviews, supply statistics or other data, and essentially close the sale. Be ready to go. Get strategic with your subject line. ” Lesson learned. Can your story be tied to a trend?

Pitching 120

Pitching Software Trends Interviews 120

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 132

Video Strategy Marketing Instagram 132

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Marketing is a company-wide data opportunity. What’s the change? That was the piece that clicked.”.

Communications 96

Communications Software Interviews Data 96

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

Video 149

Video Case Study Agriculture B2B 149

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. If you plan on interviewing guests, you’ll want standard XLR connection microphones that can be plugged into a mixer. Another great free audio software option is Audacity.

Tools 120

Tools Skype Software Content Marketing 120

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. In an interview with PRWeek, the company likened it to a CRM for PR. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market.

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. Despite advances in machine-learning and automated content development, great stories that have major economic or social impact are still consumed by real people. Data Mappings: Sentiment.

Storytelling 146

Storytelling Data B2C B2B 146

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. The piece goes on to interview a psychologist who “studies attention in drivers and witnesses to crime.” That goldfish statistic just won’t die. There are hundreds (thousands?)

Biotechnology 85

Biotechnology Study Survey Radio 85

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. 5) It gives you access to marketing software. There are so many different marketing software’s available that all vary in terms of what they can offer.

Company 62

Company Software Crisis Management Agency 62

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. According to CES host CTA (Consumer Technology Association) CEO Gary Shapiro: “Practicality and profit (were) the buzz words at a more sober CES. That’s not just our hot take as an automotive PR firm.

Automotive 83

Automotive Transportation Technology System 83

Bianchi Biz Blog

FEBRUARY 20, 2023

Anything to do with car technology and at the moment I’m focusing on subjects such as software-defined vehicles, autonomy, electronic architectures, EVs and issues surrounding them, such as charging, ownership, policy and infrastructure. Can you tell us what types of stories, trends or issues are on your radar now? I also review new vehicles.

Automotive 86

Automotive Meeting Media Mobile 86

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Image recognition software (4). CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

OCTOBER 13, 2020

Agile management techniques, originating from the software development industry were used to manage teams. Consumers turned to the internet to seek out new ways to keep connected, informed and entertained. Owned media platforms, typically websites, sat at the heart of an organisation’s communication effort.

Report 144

Report Communications Government Crisis 144

Shift Communications

JULY 24, 2017

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. Even if G.W. We recommend G.W. Control the message.

Case Study 94

Case Study Crisis Management Crisis Study 94

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show.

Automotive 129

Automotive Mobile Technology Hotels 129

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization: Powering intelligent consumer experiences. Curata builds software to help content marketers grow leads and revenue.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

JANUARY 5, 2021

Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews. Burrelles says podcasts grew during the pandemic , rather than decline as some had predicted because people consume more media when they’re isolated at home. Check it out and see if you agree.

Pitching 153

Pitching YouTube Community Company 153

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Mindful Marketing

JULY 4, 2020

Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior. The technology is being used to help accelerate marketing activities and offer conveniences that are meant to assist consumers in the consumption process (e.g.,

Marketing 74

Marketing Pharmaceuticals System Policies 74

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Looking to buy enterprise software? Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature.

Brand 185

Brand Branding Marketing Wireless 185

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. I hope the NAIAS organizers do it again!

Meeting 79

Meeting Automotive Media Technology 79

Landis PR

OCTOBER 2, 2023

I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Photo courtesy of Pixabay Know your plan I’m not talking about the ponderous strategic plans of old that became unwieldy 50-slide powerpoints.

Agency 64

Agency Meeting Technology Software 64

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. Consumers have become more cost conscious. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets.

How To 98

How To Newspapers Analytics SEO 98

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Others, like big consumer brands with very little innovation or news, rely on advertising to keep their names before the public. These include trend pieces like this one citing growth in robo-calls and featuring some top call-blocking apps, or personality profiles like this in-depth interview with the founder of food kit giant Hello Fresh.

Advertising 147

Advertising Advertising Pitching B2B 147