Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. If you enjoyed this post, you might also like: PR Software Pricing Estimates [PR Tech Sum].

Software 152

Software Tools Print Technology 152

Agility PR Solutions

FEBRUARY 24, 2022

While brand loyalty is historically thought to be based on money-saving opportunities like product discounts and loyalty program perks, new research from CX software firm Redpoint Global asserts that the concept of loyalty is shifting in the post-pandemic age.

Consumer 155

Consumer Brand Branding Software 155

Agility PR Solutions

FEBRUARY 22, 2022

New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like shopping, online appointments, streaming, gaming, online dating and working.

Consumer 144

Consumer Software Study Trends 144

Agility PR Solutions

AUGUST 24, 2021

Modern (largely unexcited) consumers seem to think so. In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm Freshworks—creating a major opportunity for companies to exceed expectations in delighting their customers. […].

Consumer 150

Consumer Company Brand Branding 150

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Consumer 114

Consumer Brand Branding Software 114

Agility PR Solutions

OCTOBER 3, 2022

Even though inflation is driving price hikes on everyday items, consumers are willing to pay more for sustainable products, according to a new report from software reviews and selection platform Capterra. Consumers who strongly agree that sustainable products are reasonably priced have doubled since 2021 (32 percent vs.16 percent).

Consumer 86

Consumer Software Report Brand 86

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Study Data Consumer 78

Agility PR Solutions

JULY 31, 2022

New research from personalized CX software firm Redpoint Global reveals growing customer frustrations with receiving mistargeted information from brands. Currently, 70 percent of consumers reported receiving mistargeted information at least once a month and 24 percent say they receive mistargeted […].

Consumer 78

Consumer Brand Branding Software 78

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Wearable Devices. Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Remote PR Jobs

FEBRUARY 16, 2023

Automated Software AI technology has already begun to shape how PR professionals do their jobs. More and more companies are relying on automated software to handle tedious tasks. When automated software can quickly and accurately analyze data that would otherwise take days or weeks, why wouldn’t you take advantage of this tool?

Technology 243

Technology Customer Service Software How To 243

Agility PR Solutions

APRIL 29, 2021

Not surprisingly in a still-COVID-entrenched world, most consumers remain wary of travel, and new research from CX software provider Redpoint Global finds that 67 percent are expressing frustration at receiving vacation offers when they are unable (or unwilling) to travel. appeared first on Agility PR Solutions.

Travel 78

Travel Consumer Software Communications 78

Ronn Torossian

JUNE 20, 2022

Software as a service (SaaS) companies have a very distinct business model that’s created to increase and ease adoption. Although a company might provide plenty of services or products that consumers might need, it’s […].

Publicity 195

Publicity Software Consumer Strategy 195

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B 160

B2B Leadership Marketing Software 160

Agility PR Solutions

SEPTEMBER 23, 2020

Shoppers are going increasingly digital—and their expectations around personalization are also increasing, according to new research from personalization software firm Redpoint Global. The post Consumers seek brands that personally understand them this holiday season appeared first on Agility PR Solutions.

Consumer 78

Consumer Brand Branding Software 78

Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

Polaris

NOVEMBER 28, 2014

Here are 7 steps to creating buyer personas to help build your consumer brand. The approach a greeting card company takes to segmenting its audience will be quite different from the approach taken by an organization that sells tax software. Tax software is a “grudge” purchase. 1: Segment your audience. Every brand is unique.

Consumer 154

Consumer Brand Branding Software 154

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. 3) Connect: beyond a media contact database. 9) PR tech assessment.

Software 113

Software Tools Publicity System 113

Agility PR Solutions

OCTOBER 3, 2021

The overwhelming majority of consumers (80 percent) are more likely to shop with brands that show they understand their needs by sending relevant, personalized offers this holiday season, reveals new consumer research from CX software firm Redpoint Global. consumers found that 78 percent of consumers […].

Brand 156

Brand Branding Software Survey 156

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. It last rebranded as Intrado in 2019 and in 2021 renamed its PR business software unit Notified , which was the namesake of a cool little PR tech startup it acquired.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. For example, a campaign centered around a holiday like Veterans Day might be out-of-sync with a B2B company trying to promote software without a bridge that connects the two entities.

Examples 293

Examples Consumer Software Analysis 293

Agility PR Solutions

JULY 7, 2022

New research from product-to-consumer (P2C) software firm Productsup shows companies want to replace siloed tech stacks with a unified approach like P2C management to deliver personalized experiences across channels and succeed customer expectations.

Software 148

Software Data Consumer Strategy 148

Bianchi Biz Blog

APRIL 3, 2024

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S. Dept of Transportation and more. Registration for the free SAE WCX Expo and paid technical programs can be done here.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

ImPRessions - Crenshaw Communications

MAY 22, 2023

PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive. Before Adweek, she served as a media technology analyst at Digitas North America.

Agency 156

Agency Communications B2B Enterprise 156

Agility PR Solutions

AUGUST 19, 2020

In case you haven’t noticed, consumers are overwhelmed with emails from brand and business—and as a result, they open just a fraction of them. The post No, your customers probably aren’t reading your emails—they’re getting way too many appeared first on Agility PR Solutions.

Software 157

Software Consumer Brand Branding 157

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For many, this includes media relationship management software Cision, which can help confirm email addresses by simply plugging in the name of the reporter. However, Cision and media softwares should not be the first step in building a media list. Overreliance on software tools can result in a subpar outreach.

Agency 170

Agency Media Software Pitching 170

Agility PR Solutions

FEBRUARY 5, 2023

Providing a strong customer experience is no longer just an opportunity—it is now a critical mandate for all brands and businesses.

Software 86

Software Consumer Meeting Brand 86

Agility PR Solutions

OCTOBER 23, 2018

While most agree that chatbots can be fast and convenient in certain situations, consumers cite a lack of intelligence as their top complaint against automated bots, and 65 percent still prefer a human agent on the other end of the chat, according to new research from CX software firm Pegasystems, whose new survey of 3,500 […].

Consumer 60

Consumer Software Survey Trends 60

Cision

MAY 30, 2017

This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Intermediate: Dedicated Customer Service and Reviews Software. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Agility PR Solutions

JUNE 5, 2022

Today’s shoppers have lost their loyalty as they hunt for the brand with the best selection, the best prices and the best overall experience following two uncertain and unstable years, when consumers made purchases out of necessity and panic—which has resulted in transactional relationships with brands.

Brand 94

Brand Branding Software Consumer 94

Stephen Waddington

JUNE 29, 2021

These include employees, subcontractors (up to 65%), software and consumable items. It is becoming a lot harder to claim R&D on software. Eligible projects include augmented reality, data analytic tools, software development and web design and development. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Agility PR Solutions

AUGUST 9, 2020

As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world.

Digital PR 138

Digital PR Crisis Software Content Marketing 138

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 99

Automotive Mobile Government Technology 99

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78