5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • If consumers and journalists trust the company, they’ll want to follow and work with it in the future.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

SEPTEMBER 7, 2021

Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams. A great example of this is visual content, such as infographics. Identifying Media Outlets.

Pitching 88

Pitching Infographics Social Media Employee 88

Cision

JULY 13, 2016

Look at other audiences like current customers, influencers and employees. For example, employees could be asked to help spread the word, whereas prospects would likely be prompted to talk with a representative. Additionally, alert those who previously consumed your content when more is available. Push Content Out Many Doors.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 111

Banking Content Marketing Examples Industry 111

5W PR

NOVEMBER 11, 2019

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. So, too will its message.

Data 68

Data Telecommunications Infographics Automotive 68

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 118

B2B Marketing Survey Software 118

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Examples of assets include data, infographics, and videos, among others. Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization?

Examples 62

Examples Product Launch Data Report 62

PRSay

OCTOBER 2, 2019

CHALLENGE: Attracting media and consumer attention. Tell your story visually with images, videos, or infographics that attract and educate. For brands with large audiences, sharing news releases and editorial content alongside scientific research, employee spotlights and industry trends can be a great way to connect.

Local 80

Local Storytelling Infographics Resources 80

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Most businesses think that marketing is the best way to target customers.

Publicity 87

Publicity Case Study Infographics Energy 87

Presspage

JULY 5, 2017

Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Among them are current and future students, employees, investors, the academic community, partners and journalists. But who is your audience? At least, not anymore.

Education 84

Education Resources Internal International 84

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Visual assets like infographics are more expensive.) What are their job titles?

Content Marketing 111

Content Marketing Print Analysis Data 111

Beyond PR

JANUARY 3, 2017

Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills.

Company 72

Company Storytelling Small Business eBook 72

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

MAY 14, 2015

What each has in common: Public companies with investor relations needs; diverse number of locations; indirect channel sales structures for at least some of their core business; indirect end consumer impact. In summary, it’s much of what you’d expect a B2B company to have in their DNA.

B2B 60

B2B Marketing Construction Analytics 60

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

MARCH 2, 2013

You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Understand How Podcasts are Consumed Differently Than Other Content.

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework.

Analytics 60

Analytics Data Analysis Technology 60

Contently - Strategy

SEPTEMBER 15, 2021

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

OCTOBER 20, 2015

The demand for content is growing, and so are the ways we consume it. Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. From sales to product development to executives, each department and employee has something to share that will help you appeal to your audience.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Stephen Waddington

MARCH 24, 2019

Google+ will close to consumers on 2 April. Internal meets external comms: Zurich Insurance In the past 10 years organisations have slowly shifted from trying to lock down employee social media activity to promoting policies and procedures that actively promote its use. Killed by Google is a website that does what it says in the URL.

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

OCTOBER 17, 2016

Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports. Celebrate the many employees who contribute to reporting. You’re done, right?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR 20/20

MAY 26, 2016

Your consumers or clients? The most loveable brands have a purpose that we as consumers love to love. Beyond content, employees that buy in to your brand’s purpose and vision will likely work harder and remain at your company longer. Think about the bigger picture: how is your product or service impacting the world?

Blogging 51

Blogging Brand Branding How To 51

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. They are meant to be popular with the mythical millennials and are often used to express an emotion.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with. Give consumers and members of the media every reason to identify with your company and the personalities behind it. Background Information.

Web 40

Web Pitching Local Report 40

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

AUGUST 5, 2015

There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. It’s allowed General Mills to showcase a variety of employees in a variety of roles across the company, each with their own unique voice.

Blogging 48

Blogging Employee Corporate Google 48