Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Engage PR

SEPTEMBER 13, 2021

Content creation is an essential tool to increase the profile of your business. Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Ask yourself: what you want your audience to do when they consume your content? By Kate Cruickshank, communications advisor.

Infographics 60

Infographics Education Social Media Content Marketing 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Our team uses these tools, too! The tool takes that information and develops an original long-form piece of content that focuses on important KPIs.

Google 90

Google SEO Trends Content Marketing 90

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 116

B2B Marketing Survey Software 116

Buzzstream

MAY 19, 2022

The data can come from a survey purchased through a tool like Yougov, Survey Monkey, Harris Poll, etc. Using a keyword research tool, like Ahrefs, look for lower competition keywords. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. Or it can come from internal data.

Survey 91

Survey How To Reddit Pitching 91

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. That’s why the brand’s med school calculator is such an incredible tool. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand.

Banking 93

Banking Content Marketing Examples Industry 93

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. Personas are a sales tool and we are talking about audience strategy, not sales strategy. Put simply, everyone is creating content. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

AUGUST 6, 2015

As technology offerings continue to advance, consumers expectations will also evolve. Monitoring consumer perceptions across media channels helps identify what current expectations are, as well as keep a pulse on how these expectations shift over time. Read the full-length white paper or check out the infographic below!

Travel 120

Travel Technology Airlines Wireless 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. But how do you ensure the success of a given survey? Also important?

Survey 136

Survey How To Construction Data 136

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. It might mean providing quick tips in a video or on an infographic. First, it feeds the need for consumable content. Most business owners are reasonably familiar with both of these tools.

Publicity 67

Publicity Small Business Advertising Advertising 67

Contently - Strategy

NOVEMBER 27, 2018

Third-party tools like Moz and BuzzSumo now offer data on valuable search engine optimization data like keyword volume, difficulty, and click-through rates. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. Thankfully, that changed over the years.

Strategy 108

Strategy How To Content Marketing Analysis 108

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas.

Resources 40

Resources Marketing Pinterest eBook 40

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. “ High touch outreach (at scale) is a unique blend between business processes and creative tasks.

Data 120

Data SEO Groups Pitching 120

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently.

Media 78

Media YouTube Transportation eBook 78

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. With newsjacking, you’re going to leverage a proactive plan for inserting your brand or pre-planned stories into the conversation.

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. CSR Is a Popular Use Case That Often Lacks Creativity. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. CSR Is a Popular Use Case That Often Lacks Creativity. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. However, despite bigger budgets and outputs, content teams remain relatively small.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content.

Infographics 235

Infographics Case Study Content Marketing Video 235

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. Simplicity is a back-to-basics tactic that sometimes gets lost among all the fancy tools and channels we marketers love to dabble with. Consumers are savvy and you risk insulting them. A ban…on ALL DTC marketing?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). For the first, you can use tools like DrumUp and engage your audience and followers. Infographics. Not Using Useful Tools. Checklists.

Content Marketing 74

Content Marketing Marketing Web SEO 74

ISEBOX

FEBRUARY 26, 2016

That sounds easy enough, but, when you have a multitude of internal stakeholders, dozens of large files (too big for email), hundreds of media contacts and thousands of readers, this portion of the “launch” can be daunting, and time consuming. Legacy Digital Distribution: Time Consuming and Costly.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Your consumers or clients? The most loveable brands have a purpose that we as consumers love to love. Below are five factors to consider for a comprehensive approach. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Beyond PR

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. Paul: Consumers have tried to educate themselves in this new world. That’s a new world. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement. Database tool may have taken the place of media directories but I’d urge you to start by doing your own desk research.

Media Relations 115

Media Relations Media Print Newspapers 115

Marketwired

FEBRUARY 23, 2016

Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Never before has there been such an array of DIY tools to do that. But you have to know what you need before you can select the proper tool.”. Here are 5 Leta recommends.

Tools 125

Tools Analytics Software B2C 125

MaccaPR

OCTOBER 26, 2015

To understand the seismic impact of consumers opting out of advertising online, we spoke to Kathleen Petersen (left), media director with the Minneapolis digital marketing agency Nina Hale, Inc. billion in 2015, ad agencies and their clients are now freaking out that consumers can block those ads and render some online buys nearly worthless.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48