Cision

OCTOBER 3, 2016

With a little creative keyword searching, you can easily find people looking to purchase your product or service. Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Anyone use it?

Software 0

Software Comparison Media System 0

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Its ad featuring Buster the Boxer , in which a slobbering dog bounces on a trampoline, was scored as the most engaging Christmas marketing campaign on a competitive list of 15 retailers.

Creativity 208

Creativity Comparison Construction Retail 208

Prohibition

MARCH 2, 2023

These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. What to expect from our Prohibition event As any marketer will know, from a content perspective video is an integral part of any strategy. Creative Content – Showcasing C4 to the UK market

Comparison 62

Comparison Video B2C Case Study 62

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. 2) What is Marketing AI?

Marketing 111

Marketing Comparison Technology Data 111

PR in High Definition

FEBRUARY 27, 2023

There are many tools and methodologies to help PRs and marketing folk calculate the impact of PR. A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. To make this measurement a fair comparison, you need to look at universal reputation metrics.

Reputation 62

Reputation Comparison Measurement Engineering 62

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Brand 127

Brand Branding Guidelines Creativity 127

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

Bianchi Biz Blog

MARCH 2, 2023

Smart companies are starting to do the same when procuring marketing services like PR. To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. It’s a fast and easy way to make a comparison. But changing that paradigm is still difficult.

Agency 108

Agency Automotive Engineering Education 108

Presspage

JUNE 16, 2023

By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases. This will place greater pressure on IROs to respond promptly and accurately to market developments.

Financial 78

Financial System Ethics Data 78

Prohibition

FEBRUARY 18, 2021

The launch of LinkedIn Marketing Labs. In January, to help marketers harness the full potential of LinkedIn ads, the platform launched an online-learning centre called LinkedIn Marketing Labs. The latest social media updates to help social media marketers stay up to date. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. Data for the US market is comparable. Podcasting analytics are awkward by comparison.

Measurement 90

Measurement Analytics Comparison Data 90

Beyond PR

JUNE 23, 2016

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. He previously worked as a creative producer for PR Newswire’s MultiVu.

Video 73

Video Marketing YouTube Comparison 73

PR 20/20

OCTOBER 13, 2021

At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. Marketers know this. Need inspiration?

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. Marketers know this. Need inspiration?

B2C 52

B2C Comparison B2B Data 52

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Co-creativity, a PR ecosystem. “We Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. Look here for a side-by-side comparison to see which tools can up your game. Get personal. Think of the content you click on. Rules of engagement.

Social Media 120

Social Media Media Comparison Guidelines 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

SEPTEMBER 11, 2018

Each occupies a unique position in the market and more importantly, our expectation of the experience we will have in those stores. It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. Earn word-of-mouth with guerrilla marketing. Talk to Us !

Software 98

Software Comparison Measurement Content Marketing 98

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Campaign or launch success comparisons. I call this the ‘X Factor.’

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies? Is it strictly content marketing?

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

MARCH 7, 2017

Marketing Strategy: The Looming Knowledge Crisis. A useful vertical market benchmark is the 2017 IT Tech Marketing Salary guide by Mondo, which puts a director of digital marketing, the closest comparable in my estimation, in a range between $115,000 and $145,000. Is your PR agency bring creative ideas to the table?

Survey 73

Survey Corporate Comparison Financial 73

Communications Conversations

JULY 7, 2017

Consider the following: Minneapolis is the 15th largest market in the U.S. Chicago is the third largest market in the U.S. To be precise, that’s 53 Fortune 500 companies between the two markets. For comparison, New York is home to 55 Fortune 500 companies. New York, DC, and San Fran are the biggest PR markets.

Public Affairs 60

Public Affairs Comparison Retail Creativity 60

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Wildfire

JUNE 25, 2019

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. So, I thought I’d take some time to highlight some of the best PR campaigns and stunts that have inspired me over the last year. Drumroll please….

Fashion 40

Fashion Comparison Insurance Insurance 40

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Inevitably, people make comparisons with what came before. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow. Trick question.

Comparison 119

Comparison Creativity Training Industry 119

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

Buzzstream

FEBRUARY 27, 2024

To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people. It should also be noted that the learnings I’m sharing here are the results of their creativity, tenacity, and hard work – I’m certain they taught me more than I ever taught them.

Pitching 83

Pitching Writing Film How To 83

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Maxim Behar

JULY 5, 2023

That's a good comparison you used to the aroma, by the way, because we all know that when we go back to a place where we haven't been in 15-20 years, somehow the smell itself reminds us of that place much more than the atmosphere inside or the furniture or whatever. It starts a discussion, and it makes people much more creative to an extent.

Radio 52

Radio Hotels Course Social Media 52

Prohibition

JULY 22, 2022

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way. The key thing with influencer marketing is choosing the right ones, in order to make the most out of your influencer marketing strategy. Cost effective influencer marketing.

Comparison 117

Comparison B2C Advertising Advertising 117

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers. Yet here we are, working in the digital age of marketing. Everything is trackable. Salesforce).

Report 52

Report How To Marketing Analytics 52