PR in High Definition

FEBRUARY 27, 2023

A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. To make this measurement a fair comparison, you need to look at universal reputation metrics. The starting point is to determine what’s important to the business and work backwards from there.

Reputation 62

Reputation Comparison Measurement Engineering 62

Prohibition

MARCH 2, 2023

In this practical session, we will help B2C and B2B marketers understand what works when it comes to social video, covering; Social video landscape at-a-glance; benefits and use cases Platform-by-platform social video comparison High production versus low production – which wins? Creative Content – Showcasing C4 to the UK market

Comparison 62

Comparison Video B2C Case Study 62

Prohibition

JANUARY 30, 2024

Although this can be a longer approach the reward will shine through in comparison to taking the quick cash grab approach. These influencers offer a unique avenue for brands to experiment with creativity and storytelling.

Trends 62

Trends Marketing Comparison Retail 62

Sword and the Script

MARCH 16, 2021

A client of mine produces an annual survey of creatives and marketers which had a similar finding in this area. Creative teams showed remarkable adaptability and “gained a higher standing in business, which relied on their expertise to support the remote work transformation.”. 28% said brand building. 21% said acquiring new customers.

Survey 152

Survey Marketing B2B Comparison 152

Maxim Behar

NOVEMBER 22, 2023

Making that comparison is a bit of figurative thinking. Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity. Maxim: We all work with AI there's no way we can work against it. You must have a driver's license.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting. An oven is not cooking.

Marketing 104

Marketing Comparison Enterprise Technology 104

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They have knowledge, experience and skill in something specific that can help support your business. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

MAY 10, 2018

The outrageous amount spent on say, getting Kim Kardashian to hawk a product, is more akin to celebrity endorsement and does not provide an apples-to-apples comparison to real people telling authentic stories. Guidelines plus creative freedom. Let influencers be creative. Take that, Snapchat!

Brand 126

Brand Branding Guidelines Creativity 126

Bianchi Biz Blog

MARCH 2, 2023

It’s a fast and easy way to make a comparison. Then, in their scramble to conduct their search, they are faced with a lack of real differentiation. A sea of sameness. Corporate buyers tell us all the time: “PR agencies all look the same. They all say the same things: We’re full service. Integrated. Responsive.

Agency 109

Agency Automotive Engineering Education 109

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

Konnect Agency

JANUARY 8, 2020

Brainstorming and bouncing ideas with proficient feedback helps open a portal of ideas that ultimately flourish into a result beyond comparison. Personally, this helped me rediscover my creative side and build a new relationship with the way I view the world. Now say it’s around 7 or 8 p.m.

Comparison 78

Comparison Creativity Agency Leadership 78

Stephen Waddington

FEBRUARY 4, 2019

Podcasting analytics are awkward by comparison. In the absence of analytics podcasters have developed their own creative solutions. As a result, podcasting is underserved by advertising. That’s almost certainly a good thing from a listener’s perspective.

Measurement 90

Measurement Analytics Comparison Data 90

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. Look here for a side-by-side comparison to see which tools can up your game. Rules of engagement.

Social Media 120

Social Media Media Comparison Guidelines 120

Presspage

JUNE 16, 2023

Human judgment, creativity, and ethical considerations play crucial roles in framing the problem, setting parameters, and ensuring the AI-generated outputs align with organizational goals and values.

Financial 78

Financial System Ethics Data 78

PR 20/20

OCTOBER 13, 2021

Make a comparison in your subject line. in your subject line to make a comparison. Don’t get hung up on creativity. We love creativity. Oops, you almost scrolled past this deal…. Only 24 hours left for free shipping! Uh-oh, the deals are ending soon. Here’s another simple one. Try using the word “versus” or “vs.”

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Make a comparison in your subject line. in your subject line to make a comparison. Don’t get hung up on creativity. We love creativity. Oops, you almost scrolled past this deal…. Only 24 hours left for free shipping! Uh-oh, the deals are ending soon. Here’s another simple one. Try using the word “versus” or “vs.”

B2C 52

B2C Comparison B2B Data 52

The Hoffman Agency

NOVEMBER 28, 2022

Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. More importantly, it supports the things that matter to me: curiosity, creativity and connection, all driven by storytelling. By Mariah Botkin, Intern. in the U.S.,

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Prohibition

FEBRUARY 18, 2021

TikTok, yet again, made another bold move within the world of social media marketing as they announced their first ever global partnership with creative transformation company, WPP. during the height of the 2020 Christmas holiday season, in comparison to the same period in the previous year.

Social Media 118

Social Media Trends Media YouTube 118

The Hoffman Agency

AUGUST 19, 2021

It was the perfect combination of everything I had been hunting for in my previous endeavors: strategy, creativity and people. It was her world and she excelled in it, whatever I did would lack in comparison. When I found Public Relations (PR), I knew it was the place for me. Writing has always been my biggest insecurity.

Industry 36

Industry Comparison Technology Creativity 36

Prohibition

MARCH 4, 2021

Being bombarded with ‘perfect’, unattainable images can fuel feelings of inadequacy and unrealistic comparison for social media users and consumers. At Prohibition we work with a range of B2B and B2C brands to deliver successful, authentic and creative influencer campaigns. Get in touch with us today to find out more.

Instagram 62

Instagram Marketing Social Media Comparison 62

Contently - Strategy

OCTOBER 18, 2023

Use this to get your creative juices flowing: Attraction stage. As they consider buying from you, address common questions and concerns through webinars, product demos, and competitor comparisons. As potential customers research your brand and products, offer educational blog posts, guides, and quizzes to capture their interest.

Content Marketing 52

Content Marketing Marketing Data Comparison 52

The Resolution Blog

DECEMBER 29, 2017

It’s therefore essential to understand why the shares differ and why one article has worked better in one campaign in comparison to another. Once you have a better understanding of how you should adapt your creative approach you can set an increase in the shares based on your target media list.

Google 120

Google Analysis Comparison Data 120

Sword and the Script

SEPTEMBER 11, 2018

In technology, the classic comparison of Salesforce to Oracle is an iconic example. creative ideas and execute them? It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. Positioning is what you are and what people believe you are. Talk to Us !

Software 98

Software Comparison Measurement Content Marketing 98

Mark My Words

MARCH 27, 2015

Is there a creative genius still throbbing inside the BBC to triumph with a new show and gather a new Global audience? In the short term at least, any new presenter will gather noise and then more than likely suffer the torment of comparison! So there are two questions in light of Clarkson being ‘sacked’.

Comparison 60

Comparison Leadership Creativity Corporate 60

The Resolution Blog

JUNE 25, 2015

Want some inspiration on a creative way of using Google Adwords? As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. Check out my post on integrating paid into your PR communications plan. Check out this this great campaign from Converse too.

Google 120

Google Analytics SEO Comparison 120

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Campaign or launch success comparisons. New partnerships / investors secured.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

JANUARY 7, 2017

To keep the comparison consistent, new keys must be created for every lock in traditional programming; if marketers want to track a certain subsegment of customers, they must create a new algorithm for each. Is your PR agency bring creative ideas to the table? If not, give our services a try. Talk to Us!

Marketing 112

Marketing Comparison Technology Data 112

Wildfire

JUNE 25, 2019

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. So, I thought I’d take some time to highlight some of the best PR campaigns and stunts that have inspired me over the last year. Drumroll please….

Fashion 40

Fashion Comparison Insurance Insurance 40

Practical Law Construction

FEBRUARY 23, 2022

Creative solutions? This creative solution gained little traction with the court, who agreed with the contractor and refused to allow the owner to plead this claim in its Reply. By comparison, the proposed amendment claimed that the use of combustible EPS insulation boards was itself a breach of contract.

System 52

System Comparison Construction Exercises 52

Communications Conversations

JULY 7, 2017

For comparison, New York is home to 55 Fortune 500 companies. And then I think about the PR/creative talent in this town (and in Chicago). Note: Photo courtesy of Olgilvy PR via Creative Commons. To be precise, that’s 53 Fortune 500 companies between the two markets. California has 53. And then I think about our history.

Public Affairs 60

Public Affairs Comparison Retail Creativity 60

Buzzstream

AUGUST 29, 2018

Before investing heavily in creative campaigns or contentless link building tactics, you’ll want to know if an increase in organic revenue is likely or if the changes needed are closer to home (i.e. If you want to read more about how these metrics are calculated, you can check out this comparison on the BuzzStream blog.

Comparison 113

Comparison Data Analytics Tools 113

Sword and the Script

MARCH 7, 2017

Therefore, for accurate year-over-year comparisons, I’m using the 2016 benchmarks the publication originally published. Is your PR agency bring creative ideas to the table? You can read my take on the survey last year here: PR Salary: What’s a PR Pro Worth in 2016? I contacted PRWeek for clarification prior to publishing this post.

Survey 74

Survey Corporate Comparison Financial 74

Beyond PR

JUNE 23, 2016

By comparison, TV stations in Cincinnati, Ohio (the 36th largest broadcast market) vie for their share of 868,900 household viewers during any given newscast. He previously worked as a creative producer for PR Newswire’s MultiVu. Our goal is to create the number one baking community online.”.

Video 73

Video Marketing YouTube Comparison 73

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Campbell , Junya Ogura (Creative Commons). According to Edison Research , people who listen to podcasts have higher household incomes and are more active online. They’re also 17 percent more likely to follow a brand on social media.

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

JULY 2, 2019

The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 5, 2016

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”.

Banking 60

Banking Marketing Wireless Advertising 60