Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. Start off by choosing a keyword.

Media 197

Media Newspapers Google Energy 197

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It It will set you apart from the 100 other people who only know how to write a press release,” said Iliff.

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 92

B2B Community Facebook How To 92

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Search algorithms.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

OnePitch

NOVEMBER 9, 2022

He has conquered both, started his own business and is using his platform to serve the community. He is available to discuss anything from men’s style to community outreach to mental health, particularly mental health amongst Black men. Here is a link to his press kit and other media assets: (link to google drive with footage).

Pitching 84

Pitching How To Interviews Resources 84

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

The Proactive Report

OCTOBER 12, 2015

Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Site Optimization : There is a lot more to this now than just keyword research and writing good content. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For instance Google and Microsoft both have large data centers in Finland.

Radio 59

Radio Pinterest Television Government 59

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

Community 40

Community Travel Pinterest Mobile 40

PRSay

NOVEMBER 17, 2023

Some AI tools, such as the keyboard shortcut Voilà for Google Chrome, have already been trained to use certain writing voices, such as a technology voice or a marketer voice. You can put your voice into ChatGPT” and then use it to write texts for you. Only have AI write part of an article, she advises. “If

LinkedIn 72

LinkedIn Writing Tools Technology 72

The Proactive Report

MARCH 27, 2020

Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Create goodwill and a sense of being connected to your community. Here are some ideas: Write useful blog posts and post the links in your social content. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Rock the Status Quo

APRIL 26, 2017

If a client is writing vast quantities of content targeted to seniors, for example, but their product is a high dollar retirement community – then to be effective, they should not be writing about general topics of interest to all seniors. They hire me for strategic counsel, not just my writing skills.

SEO 133

SEO Community Writing Content Marketing 133

Waxing UnLyrical

JUNE 12, 2015

Every time I see writing redundancies my teeth grit, my hair stands on end, and I want to run around my neighborhood screaming. And all the smart people who responded to my question on Facebook about the writing redundancies that are their pet peeves, making this post what it is? Thank you to them. ” ~ John Friedman.

Writing 40

Writing Airlines Google Facebook 40

Waxing UnLyrical

APRIL 17, 2015

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Remember that Google’s bringing tweets back into search results, and on Tuesday, its new mobile-friendly approach goes into effect. In a nutshell.

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 146

Survey Software B2B Pitching 146

Stephen Waddington

MAY 2, 2020

We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. I won’t be learning Mandarin or writing a book during lockdown. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community.

Transportation 84

Transportation Government Community Facebook 84

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. Choose the community you want to reach and craft messages adapted to its members.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 169

Technology Publicity Software Pitching 169

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them.

Tools 120

Tools How To SEO Writing 120

Wadds Inc.

NOVEMBER 11, 2023

It was rapidly followed by Anthropic Claude 2 and Google Bard. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser.

Report 119

Report Publicity Training Policies 119

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.

Community 79

Community Nonprofit Twitter Measurement 79

PRSay

MARCH 7, 2024

Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies. Dr. Regina Luttrell is senior associate dean and associate professor, Newhouse School of Public Communications at Syracuse University. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

Rock the Status Quo

APRIL 26, 2017

If a client is writing vast quantities of content targeted to seniors, for example, but their product is a high dollar retirement community – then to be effective, they should not be writing about general topics of interest to all seniors. They hire me for strategic counsel, not just my writing skills.

SEO 100

SEO Community Writing Content Marketing 100

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. So, I consulted Google Trends. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 85

Publicity Survey Enterprise Pitching 85

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day.

Tools 89

Tools Google LinkedIn Leadership 89

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ). PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

Buzzstream

MARCH 31, 2020

Whilst not explicitly targeting guest posting, it was clear that Google meant business and two years later, Ex-Head of Webspam Matt Cutts explicitly wrote about it. . There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content.

SEO 124

SEO Google Hotels Strategy 124

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Deirdre Breakenridge

MARCH 7, 2016

When interviewing, a Google search uncovers everything on a candidate. With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. You should write a note to the interviewer regardless of whether you decide you want the position or not.

Communications 120

Communications Interviews Social Media LinkedIn 120

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

Ethical Voices

FEBRUARY 12, 2024

I’ve also volunteered a lot with Girl Scouts, and March of Dimes, and I’m writing a memoir. Everything we do is based on research and data and in concert with communities. That’s what we do in our community groups, too. We can ghost-write this but not that. People are not props. We elevate voices.

Ethics 79

Ethics Nonprofit Community Examples 79

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 It says it reach 50 customers in 2020 and named a few including The Daily Mail , marketing-holdings company W2O, Google and Textron.

Pitching 150

Pitching YouTube Community Company 150