Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Finally, about 40% either have no plans to use it, or simply aren’t sure. How does PR’s use of gAI compare to marketing?

Survey 149

Survey Software B2B Pitching 149

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. Start off by choosing a keyword.

Media 197

Media Newspapers Google Energy 197

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50

Pitching 151

Pitching YouTube Community Company 151

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. So, I consulted Google Trends. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 85

Publicity Survey Enterprise Pitching 85

The Proactive Report

OCTOBER 12, 2015

Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Site Optimization : There is a lot more to this now than just keyword research and writing good content. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

Wadds Inc.

NOVEMBER 11, 2023

It was rapidly followed by Anthropic Claude 2 and Google Bard. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser.

Report 120

Report Publicity Training Policies 120

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. You don’t need to write a book.

Pitching 60

Pitching Survey Report Interviews 60

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ). PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Jack of all trades.

Communications 123

Communications Crisis Internal International 123

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. AI-generated content is picking up steam.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Type “inurl” or “allintext” queries in Google. Your first contact doesn’t have to be a pitch. Always remember to write for the reader and keep the reader’s needs above your own.

Strategy 105

Strategy Pitching Twitter Community 105

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Critical Mention

FEBRUARY 27, 2020

Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. SCHEDULE A DEMO.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

NOVEMBER 20, 2018

People are busy, they may not notice, their Google Alerts aren’t firing, and the pingback just doesn’t work like it used to. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. 4) Pitch your content for a roundup. On and on the lists go…. How do you find them?

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public.

Software 0

Software Media Leadership Journalism 0

The Resolution Blog

OCTOBER 7, 2015

But as Google gradually consolidated its monopoly status in the world of Search (now 90 per cent of the UK search engine market) and its increasingly sophisticated algorithm-updates placed more and more emphasis on content, so the divisions and synergies between the two industries both broke down and increased. Business 2 Community.

SEO 120

SEO Engineering Content Marketing Agency 120

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

MARCH 17, 2014

Using Pinterest & Secret Pinboards For Media Pitching. Why: How can you make your pitches stand out from the crowd? Here’s How Ann Handley (the World’s First Chief Content Officer) Writes. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Pinterest 76

Pinterest Small Business Resources Pitching 76

Waxing UnLyrical

MARCH 14, 2014

If you use ALL CAPS you don’t even have to write anything else. So while this exercise was in jest, it reminded me of just how important it is to write smart, simple and (ideally) succinct subject lines that don’t sound spammy, or superficial, or flat-out ridiculous. What are your tips on writing good email subject lines?

Exercises 76

Exercises Writing Facebook LinkedIn 76

Sword and the Script

NOVEMBER 26, 2019

The online behavior is tracked through JavaScript tags, which is similar to the code you would put on your website to use Google Analytics (or retargeting with Google Ads); the offline behavior is measured with location-based data, the same way Google Maps can tell you when your favorite restaurant is the busiest (see popular times ).

Publicity 90

Publicity Media Advertising Advertising 90

Waxing UnLyrical

DECEMBER 5, 2014

Many thanks to all my friends who pitched in and made this post what it is! Image: ElephantJounal via Google, CC 3.0. DMs like: “Your eyes r so pretty, you write me honey?” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Facebook 111

Facebook Google Twitter LinkedIn 111

Stephen Waddington

JUNE 26, 2018

Google Analytics helps prove the value of our work by enabling us to attribute outcomes. It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities. 20 years ago a company called Google was founded. Listen to pitches and ask to trial tools for yourself. #4

Ethics 69

Ethics Analysis Technology Data 69

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. It’s often not WHAT you pitch. Twitter Facebook Google+ LinkedIn Monday Roundup: Social PR Virtuosos.

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

APRIL 9, 2013

I pitched a post to her a few months back and she rejected it because it didn’t fit with the content that she was publishing. Twitter Google+ LinkedIn Things I Learned From Erin Feldman. Guest Posts Jim Dougherty Writing erin feldman Sarah and Sheldon' Erin taught me about the “more” tag.

Exercises 97

Exercises Twitter Writing LinkedIn 97

Waxing UnLyrical

JANUARY 13, 2014

Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch? Why: Like many of us, Sandra Fernandez admits that she is not a big fan of writing out goals or resolutions. Twitter Facebook Google+ LinkedIn Monday Roundup: Step Out of Your Comfort Zone. Blogging goals for 2014.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Could Google build an index like this? 7) User reviews and community comments.

Case Study 118

Case Study Software Data Web 118

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. He points out a range of emerging devices, “like Amazon Echo and Google Home, along with other IoT offerings including smart cars,” are creating opportunities. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts.

Twitter 98

Twitter How To Pinterest Tools 98

Buzzstream

JULY 7, 2021

Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. Expert Advice: If you are attempting to utilize this strategy for a brand name that is synonymous with a common term, i.e. Apple, implement Google search operators to help narrow down your results. Strategy #6 Pitching as a Resource.

Case Study 113

Case Study Study Strategy Leadership 113

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional.

Media Relations 52

Media Relations Media Pitching Writing 52