Stephen Waddington

MAY 17, 2020

Education Education and training - agile education providers will benefit from digital-led democratisation of education provision but it doesn’t replace the collegiate experience of creative thinking and problem solving. The exception may be local and hyper local print that connects directly with communities.

Tourism 118

Tourism Fashion Travel Retail 118

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Captivate key communities? Get to know digital marketing and storytelling.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. I’ve worked on communications, marketing and sales.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

MAY 26, 2017

Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Cause marketing starts with proper affiliation. A big part of cause marketing is knowing how to appeal to the demographic.

Blogging 150

Blogging Community Retail Consumer 150

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. More recently, their blog talked about the new era of retail, which is also pandemic-related.” Influencer Marketing Goes Beyond Selling.

Social Media 62

Social Media Trends Marketing Viral 62

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. At first glance, High Point appears to be a rolled-up mix of established retail showrooms, event venues, office buildings, architectural jewels, transportation centers, outdoor plazas, and theaters.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. At first glance, High Point appears to be a rolled-up mix of established retail showrooms, event venues, office buildings, architectural jewels, transportation centers, outdoor plazas, and theaters.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Look into colleges, not-for-profits and community organizations to start. The very creative can even make their own opportunities like a fireside chat, the informal conversation between a moderator and guest popularized by tech startup events like Startup Grind, TechFire or SaaStr Conference. Don’t hold out for the keynote. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

wiredPRworks

APRIL 6, 2022

A world-class audio engineering consultant, Ted designs sound systems that broadcast and connect messages, events, music, and business for conferences, churches, schools, museums, retail stores, restaurants, municipalities, and universities. Connect with Ted on LinkedIn. How did they meet? Her podcast, Growing Social Now, launched in 2021.

How To 52

How To Engineering System Insurance 52

Konnect Agency

APRIL 23, 2021

According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 Additionally, with consumers switching to new brands during the pandemic, primarily because of their availability, it is vital to engage with retail partners to make sure products are well stocked and easy to purchase.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 Additionally, with consumers switching to new brands during the pandemic, primarily because of their availability, it is vital to engage with retail partners to make sure products are well stocked and easy to purchase.

Retail 52

Retail Consumer Exercises Creativity 52

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 79

Marketing Data Wireless Industry 79

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. Why is it crucial for an organization?

Retail 225

Retail Consumer Brand Branding 225

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

AUGUST 1, 2023

By sharing visually appealing content , such as delicious plant-based recipes, behind-the-scenes glimpses, and success stories, brands can build a loyal following and create a sense of community. Social media also allows brands to monitor conversations, address customer feedback, and collaborate with influencers to amplify their reach.

Brand 62

Brand Branding Ethics Storytelling 62

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities. Align Technology.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Cision

SEPTEMBER 22, 2016

What are some of the key components of a successful marketing strategy? There is one basic guidepost on all things marketing: focus on the client. Why is measurement and analytics such a difficult area for marketers? That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

SEPTEMBER 15, 2020

But, she also influences the tone and messaging of one of the largest retailers in the country. Janet Swiecichowski, vice president, CEL Marketing. Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense). Laura King, founder, Marketers Community.

Agency 78

Agency Trends Social Media Local 78

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. However, a fashion or retail company has to be on there because their audience is active and present on the network.

Pinterest 88

Pinterest Fashion Social Media Retail 88

Communications Conversations

JULY 7, 2017

Consider the following: Minneapolis is the 15th largest market in the U.S. Chicago is the third largest market in the U.S. To be precise, that’s 53 Fortune 500 companies between the two markets. New York, DC, and San Fran are the biggest PR markets. Note: Photo courtesy of Olgilvy PR via Creative Commons.

Public Affairs 60

Public Affairs Comparison Retail Creativity 60

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. They also helped me think differently and creatively.

Sports 113

Sports Travel Television Agency 113

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. To the extent that we do these days.

Media 202

Media Storytelling Technology Data 202

PR in High Definition

JANUARY 17, 2017

I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.

Technology 48

Technology Automotive Retail Banking 48

Mark My Words

OCTOBER 25, 2021

The ASA upheld 25 complaints and a chastened BrewDog ate humble pie, blaming a “miscommunication between its marketing and social media teams”. Back when BrewDog was a scrappy young pup with limited budget, creating noise by causing offence was very part of its marketing toolkit. It wasn’t always like this, of course.

Strategy 60

Strategy Marketing Insurance Insurance 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Even with ongoing consolidation in the market, adtech PR has been a key growth opportunity for our business. It also gives us a sense of community. From problem solving and creative thinking, to writing bylined articles and strategies, PR keeps you on your toes. Here’s what the Crenshaw team was most thankful for in 2019.

Conference 156

Conference Employee Retail Trends 156

Reputation Us

SEPTEMBER 8, 2016

Credit unions value the communities they serve and love “doing good.” Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. We’ve worked with many credit unions and community banks. It’s part of the industry’s historic DNA. People helping people.

Banking 60

Banking Marketing Financial Community 60

Cision

APRIL 25, 2016

million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. The sales and marketing funnel (As Facebook sees it). Ideally for eCommerce and retailers with high web traffic and large inventory).

Facebook 120

Facebook Advertising Advertising Measurement 120

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How many heads? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 79

Travel Case Study Creativity Advertising 79

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. I’m most-excited about seeing the adaptation of iBeacons for driving proximity-based engagement in retail and event applications.

Trends 56

Trends Big Data Mobile Conference 56

Waxing UnLyrical

JANUARY 25, 2011

For the sake of one card seller, they might have lost their market dominance. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Especially an online retailer. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them.

Policies 86

Policies Twitter Facebook Writing 86

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133