Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. In this podcast episode, we dive into these topics with Rachel Auty, both a marketing and beer expert. One of the key challenges in the craft beer industry is standing out in a saturated market.

Brand 71

Brand Branding Marketing Retail 71

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s not about the logo. Maybe Hy-Vee did both. Big Tech has stepped up.

Brand 284

Brand Branding Small Business Retail 284

Mindful Marketing

NOVEMBER 20, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. We are also thankful for the communities we serve.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition.

Community 93

Community Facebook How To Web 93

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

5W PR

OCTOBER 25, 2023

It particularly strengthens community-driven commerce, with skincare, makeup, crafting supplies, and home improvement products being the most popular purchases. Booktok BookTok, or “Book TikTok,” is a thriving TikTok community passionate about literature.

Trends 78

Trends Brand Branding Viral 78

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Because when that happens, success depends on standard marketing metrics —the number of email addresses submitted, the amount of traffic to the website, leads generated, etc.

Community 28

Community Marketing Retail Measurement 28

Stephen Waddington

MAY 17, 2020

The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. Schools - classroom education needs a radical rethink.

Tourism 118

Tourism Fashion Travel Retail 118

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. The retailer responded by pulling much of its LGBTQ merchandise, claiming it only wanted to protect its staff. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

The Stalwart Blog

MARCH 22, 2017

One cardinal rule in marketing is that people buy from folks that they know, like and trust. That’s true as much for the local coffee shop as it is for online retailers like Zappos. No matter the business or target market, customers want to feel a connection on a personal level with those they purchase.

Marketing 68

Marketing Retail SEO Instagram 68

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Businesses in these markets have cut costs and sought government help in order to survive the crisis. Here the role of practitioners is supporting organisations entering new markets. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. With an influx of indie brands on the market, it can be difficult to gain a cult following. Engage with the audience Indie beauty brands must also engage and build a community around the brand.

Brand 78

Brand Branding Retail Instagram 78

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. I was hooked.

Twitter 208

Twitter Software Retail Agency 208

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Captivate key communities? Get to know digital marketing and storytelling.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

OCTOBER 23, 2023

In the realm of economics, the industry is facing a very tough time, with marketing budgets being stretched and PR budgets slashed. It’s a phrase very common in the client community. We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast.

Ethics 62

Ethics Communications Pitching Retail 62

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications. and China on international adoptions.

Meeting 91

Meeting Retail Groups Hotels 91

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

It’s also a bonus when a nimble team opts to jump on a breaking news story with their own comment, point-of-view, or real-time marketing push. The challenge for the smaller business – and its PR and marketing team – is to identify the trick is to determine the right area and positioning for its product or service.

Small Business 168

Small Business SMB Local Viral 168

5W PR

JUNE 15, 2020

For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important. This could mean content showing community involvement, investment in causes important to the target audience, or a full-on positive brand reputation campaign.

Crisis 113

Crisis Digital PR Retail Reputation 113

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic.

Consumer 52

Consumer Marketing Social Media Instagram 52

Cision

MAY 26, 2017

Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Cause marketing starts with proper affiliation. A big part of cause marketing is knowing how to appeal to the demographic.

Blogging 150

Blogging Community Retail Consumer 150

Stephen Waddington

JULY 21, 2020

In the agency market there are opportunities that have been created by COVID-19. Work without boundaries Any market that previously relied on geographic proximity has been disrupted by COVID-19. Regional agencies have access to global markets and talented freelancers are building virtual teams to tackle projects.

Crisis 78

Crisis Agency Enterprise Local 78

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. I’ve worked on communications, marketing and sales.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

MaccaPR

JULY 24, 2019

Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. But a CSR campaign is a marketing strategy that prepares a brand to align its values with action for the greater good.

Corporate 116

Corporate Retail Policies Employee 116

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. It’s where the money is, too. Monitor review and news sites.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. Take on work that builds marketable skills. Offer to help with planning and marketing. A Guest Post By Sarah D. Don’t resign yourself to work that isn’t fulfilling.

Communications 171

Communications Nonprofit Training Study 171

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. The casual observer in any retail store will find it unmistakable. Influencer marketing isn’t new, as the lede to this post articulates.

Marketing 60

Marketing Study Survey Content Marketing 60

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. At first glance, High Point appears to be a rolled-up mix of established retail showrooms, event venues, office buildings, architectural jewels, transportation centers, outdoor plazas, and theaters.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencers are a critical component of an effective communications campaign.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. At first glance, High Point appears to be a rolled-up mix of established retail showrooms, event venues, office buildings, architectural jewels, transportation centers, outdoor plazas, and theaters.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

MAY 29, 2021

Retail giants going the extra mile for consumers. The fashion retailer said they wanted job seekers to feel confident and ready to impress while trying to score a new job. Lidl are set to become the first major retailer in the world to offer free period products! You can find the roundup of March’s here.

Retail 62

Retail Social Media B2C Fashion 62