ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Just ask Google. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. The post Five Ways AI Is Transforming Ad Tech appeared first on Crenshaw Communications.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

JULY 18, 2023

From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania. The post 5 Essentials For PR Campaigns Tied To Holidays appeared first on Crenshaw Communications.

Examples 293

Examples Consumer Software Analysis 293

Stephen Waddington

DECEMBER 2, 2020

Gemma Moroney, co-founder, SHOOK If you’re looking to use data and insight to improve your communications strategy and tactics in 2021, where do you start? It’s similar to the Government Communication Service (GCS) framework. The greatest campaigns have come from blending that thinking with data to shape and deploy creative.

Survey 155

Survey Google Data Measurement 155

Shift Communications

NOVEMBER 7, 2014

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Go download the guide “Measure What Matters Most” , bookmark Think With Google, and think. Chel Wolverton.

Google 107

Google Measurement Data-Driven PR Marketing 107

ImPRessions - Crenshaw Communications

MAY 8, 2019

Speakers like Amazon’s Alexa, Google Assistant, Apple Siri, and others use artificial intelligence and Natural Language Processing to make interaction with devices more effective and intuitive. The post Smart Speakers Offer A Clear Opportunity For PR appeared first on Crenshaw Communications.

Google 186

Google Technology Course Creativity 186

Stephen Waddington

APRIL 10, 2021

Communications and public relations teams have moved to virtual working during COVID-19. is investigating the impact of the pandemic on the tools used by agencies and communication teams. You can view our initial analysis in a Google Document. A new project aims to characterise a COVID-19 PRstack. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks.

Publicity 141

Publicity Case Study Privacy Ethics 141

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Early on, PRs must communicate the importance of newsjacking and explain how it works to ensure their buy-in and reinforce the value. Are you fast enough? Stay up to speed on the latest news.

Trends 293

Trends Pitching Agency B2B 293

The Resolution Blog

DECEMBER 1, 2015

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more. Two years ago our business was siloed.

Banking 120

Banking Communications Software Google 120

ImPRessions - Crenshaw Communications

JUNE 28, 2023

The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. These audiences demand a higher degree of understanding and sophistication in communications. A pressing challenge in B2B tech PR is communicating technical complexity in simple terms.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. Reaching the right audience. Producing the right content.

B2B 276

B2B Social Media Brand Branding 276

PR in High Definition

FEBRUARY 22, 2024

We often consider translation to be at the heart of communicating across borders. These are top tier rugby players, many of whom play internationally – they probably know the English equivalent of adversaire (it’s opponent, before you find yourself on Google Translate). Want to learn more about strategic communications in Europe?

Local 62

Local Leadership Viral Creativity 62

Konnect Agency

MARCH 31, 2020

1 Be Very Realistic as You Take Stock of the Situation: Before diving into a communications plan of attack, it is important to take note of the current realities of how day-to-day life has changed and how this change has dramatically impacted the news that is being shared and the content editors are seeking. . #2

Communications 69

Communications Crisis Communications Crisis Social Media 69

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications.

How To 241

How To Advertising Advertising Data 241

Solo PR Pro

NOVEMBER 11, 2014

Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception. Especially if you work with nearby companies, your clients will appreciate that you support the local business community. Founder of Solo PR PRO & #solopr chat.

Creativity 80

Creativity eBook Local Groups 80

Frederik Vincx

JULY 25, 2023

The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. We had spotted the business opportunity in the communication agencies that we worked at.

Software 78

Software Banking Resources Government 78

PR in High Definition

APRIL 30, 2024

And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. The post The rise of FemTech appeared first on Firefly Communications. In the 1800s, for instance, women began using diaphragms for contraception.

Privacy 62

Privacy Energy Technology Financial 62

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. genAI is just the latest arrows in our communications quiver.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. genAI is just the latest arrows in our communications quiver.

Publicity 78

Publicity Guidelines Training Transportation 78

Onclusive

DECEMBER 20, 2021

In addition, we partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the platform. User in Public Relations and Communications. The platform is easy to navigate & produces accurate metrics married with Google Analytics.

Technology 195

Technology Comparison How To Software 195

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Actively maintain our CRM data.

Software 150

Software Analytics Data Technology 150

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 101

Google Nonprofit Engineering SEO 101

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. Strong communication skills. It sounds like a no-brainer, but the truth is that communications people aren’t always excellent communicators. Creativity and imagination.

Agency 224

Agency Creativity Resources Measurement 224

The Proactive Report

DECEMBER 2, 2022

Our ideas are more effectively communicated when accompanied by images, a thousand times more than with words alone. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. As the saying goes, “a picture is worth a thousand words.”.

Trends 147

Trends Instagram Creativity Small Business 147

Flack's Revenge

JANUARY 17, 2019

Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns. He has also said that jobs that are complex and require empathy and creativity are safe – which made me smile, as there are important for most types of PR. And the result will be? fill in the blank).

Insurance 234

Insurance Insurance Privacy Interviews 234

PRSay

MARCH 7, 2024

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. PR pros can take note of the creativity and diversity of the movie’s coverage. This retrospective examination could offer key learnings for those in the field.

Film 129

Film Marketing Sports Hotels 129

Solo PR Pro

FEBRUARY 3, 2015

Kellye Crane Kellye Crane is the founder of Solo PR Pro, which provides the tools, education, advocacy and community resources needed for indies to succeed and grow. She''s a veteran and award-winning communicator with more than 20 years of experience - 19 of them solo. Kellye Crane. Free ebook: “Get It in Writing!”. Getting Started'

Infographics 40

Infographics Creativity eBook Education 40

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus? I was like – WOW!

Creativity 40

Creativity Education Video Film 40

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. Besides Excel and Google Sheets, some other tools for creating content calendars include monday.com , Smartsheet , and Wrike. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Park future ideas so nothing is lost.

How To 259

How To Social Media Product Launch Construction 259