Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Then we cut the treemaps into individual squares and gave them to our Creative Services team. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. The post Building the Plane Mid-Flight: SHIFT’s New Website appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Lookin’ good, right? Watch this space. Todd Defren.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Shift Communications

APRIL 2, 2015

The ability to show our PR efforts are working. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. It means it’s time to get creative. There are certain cases where our clients simply don’t have any active, exciting news to share.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. You can have that, and you only need Google Analytics and an alarm clock to do it. Social Media Game of Thrones: A Song of PR and Social. Here’s how. This makes taking advantage of trending content difficult. Angie Goldman. Marketing Analyst.

Analytics 60

Analytics Viral Social Media Google 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 16, 2016

Ever wonder how Google Maps can tell you when there’s traffic on the road? It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. Savannah Whitman.

Mobile 60

Mobile Examples Brand Branding 60