Ishmael's Corner

AUGUST 5, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google is once again in the news for a decision on China. With that as the backdrop, I thought it was worth dusting off a post from a few.more.

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Google Communications Storytelling Government 78

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is a service that Google provides in which the platform monitors and reports website traffic and user behavior.

Analytics 141

Analytics Google Creativity Publicity 141

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

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Google Digital PR Mobile SEO 259

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy. It involves your website.

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Crisis Communications Mobile Google Crisis 154

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

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Measurement Communications Analysis Data 185

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? I know how to get to my home.

Analytics 143

Analytics Google Data Technology 143

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. It’s not just a lack of communication between PR and digital marketing that can block analytics access. An email template to ask for Google Analytics access.

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Analytics Google SEO Data 136

PR in High Definition

JANUARY 30, 2019

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. The post Could Google News disappear in Europe?

Google 84

Google Newspapers Financial Web 84

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 258

Corporate Analytics Communications Web 258

Agility PR Solutions

SEPTEMBER 24, 2020

In these increasingly disputable times, brand loyalty begins and ends with trust, as communicators know—but who do consumers trust to determine a brand’s own trustworthiness? The post Consumers value an A+ BBB rating on a company’s website more than a 5-star Google rating appeared first on Agility PR Solutions.

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Google Consumer Agency Brand 119

Melissa Agnes

FEBRUARY 19, 2015

As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. This means that relevant and timely tweets may appear in your Google search results. But what does this mean for your crisis management? Why is this important?

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Google Crisis Crisis Management Crisis Communications 165

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Getting the most out of social media campaigns is important for any communications professional. 5 Ways to Reimagine The Press Release.

Communications 225

Communications Marketing Radio Airlines 225

PR in High Definition

AUGUST 29, 2023

It’s our job as communicators in technology to find ways to tell stories, with the right words, with the right people. If you use Google Drive, that’s an example of cloud computing, if you share files via Dropbox, that’s another example. The post Cracking the communication code in technology appeared first on Firefly Communications.

Technology 62

Technology Communications Case Study Software 62

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 124

Communications Crisis Internal International 124

PR News

OCTOBER 11, 2018

The main culprit this time is Google. In “Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+,” the search engine leader says, among other things, it’s phasing out Google+.… Did you read its Oct. 8 blog post? … Continued.

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Google Data Blogging Engineering 105

Ishmael's Corner

FEBRUARY 20, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mandy Heiser, Account Executive Let’s take a look at the top Google results for the recommended search “china and us”: What about “us and china”?

Communications 155

Communications Storytelling Google Publicity 155

PRSay

NOVEMBER 19, 2020

In the normal economy, companies like Apple, Google, Amazon and Uber have altered the way we live. consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop.

Communications 170

Communications Survey Enterprise Radio 170

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often.

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Google Data Pitching Tools 98

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Your process will be made easier with the resources listed below: Quick Tips Start with 5 Quick Tips to Develop Your Perfect Integrated Communications Dashboard. It’s a lot of work, but very doable. So, you can do it too.

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Measurement Communications How To Survey 98

Shift Communications

APRIL 19, 2022

Hundreds of organizations — from healthcare IT, biotech and life sciences companies to tech giants like Amazon, Apple and Google — are expanding their offerings. Metaverse healthcare communications opportunities. Multichannel healthcare communications. In step with this, the digital health marketplace has exploded.

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Healthcare Communications Consumer Community 88

Shift Communications

SEPTEMBER 23, 2015

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions.

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Analytics Google eBook Data 60

Cision

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

Communications 0

Communications YouTube Instagram Analytics 0

The Resolution Blog

JUNE 17, 2015

Ensure that you stay on the right side of Google. Advertorials have always been a part of our communications plans and with the rise of bloggers and social influencers asking for payment for collaboration, new forms of advertorials are set to continue to be a part of our public relations plans. This is required under ASA guidelines.

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Google Guidelines SEO System 120

Axia PR

DECEMBER 18, 2020

Knowing what shows up when your name is searched on Google is essential. A future employer or even a customer may read an article or a post about you. Here are five things you should avoid at all costs to save your online reputation:

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Google Reputation Crisis Communications Crisis 62

Cision

AUGUST 17, 2017

Google uses big data to show you as many useful ads as possible when you search for things online. It might seem hard to believe, but many communicators are still using methods and techniques that date back to the 1970s. The post The Big Data Opportunity for Communicators appeared first on Cision.

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Big Data Data Communications Creativity 166

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. In today’s information-rich society, there is no need to explain communications’ essential role in any industry. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online.

Company 98

Company Communications Case Study Engineering 98

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge.

Corporate 88

Corporate Real Estate Communications Marketing 88

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. Key insight about companies is not properly communicated from the C-Suite to employees. Key insight about companies is not properly communicated from the C-Suite to employees. Importance. Connectivity.

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Internal International Communications Employee 218

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

Landis PR

OCTOBER 12, 2022

By Landis Communications Inc. What role does the community play? And how can communications impact the results? ODC is a great example of how organizations can foster community – creating a space where people can explore their own creativity and nurture their whole selves. At ODC, Landis Communications Inc.

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Community Communications Nonprofit Corporate 98

Ishmael's Corner

JUNE 24, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I expected more from the Google job description in its search for the next Doodler. Job descriptions can serve as a litmus test on whether a company gets business storytelling.

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Google Storytelling Communications Company 60

PRSay

SEPTEMBER 9, 2019

28, a crowd of 200 Dallas-area PR professionals were treated to a panel of standout women communications leaders — Traci Otey Blunt , the NFL’s senior vice president of corporate communications; Netta Conyers-Haynes , Google’s head of communications; and Kelly Ann Doherty , chief people and communications officer at Mr. Cooper.

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Leadership Google Meeting Groups 126

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events. Final Thoughts.

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Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Some are bad – causing Google or other search engines to penalize content. Editorial links are arguably the best kind of backlinks – Google considers them an example of a favorable linking strategy. The post PR And SEO: Why They’re Better Together appeared first on Crenshaw Communications.

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SEO Engineering Google Examples 203

PR in High Definition

OCTOBER 27, 2022

Implementing rapid reactive customer communications can allow organisations to circumvent potentially severe reputational damage in the immediate aftermath of a breach. Microsoft released extensive customer communications on the topic, with others such as Amazon and Google Cloud following suit.

Communications 62

Communications Crisis Reputation Google 62

PRSay

JULY 9, 2020

As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began. She currently serves as PR/communications consultant for Comcast NBCUniversal.

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Community Communications Transportation Employee 159

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Watch it Now!

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Google Data Data-Driven PR Software 60