Flack's Revenge

OCTOBER 27, 2021

An article I saw a while back inspired this topic. Here, the clock turns not for an individual company – but for categories (true, one company might be the driving force in a new “bucket,” but there will inevitably be competitors). Where does your tech and company fit in the category story arc?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. Lebron James gets a lot of earned media, but not all current event topics can be naturally woven into your brand’s narrative.

Brand 208

Brand Branding How To SEO 208

PRSay

APRIL 19, 2021

When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. While there wasn’t any search volume yet, we looked at it as if we were launching a new industry category. This comes in handy as you start to integrate earned media.

Media 197

Media Newspapers Google Energy 197

Bianchi Biz Blog

FEBRUARY 29, 2024

When asked whether generating earned media across three channels – local, national and trade media – had become easier, more difficult, or about the same as it was, average responses in all three media categories fell into the “more difficult” range. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.”

Report 101

Report Automotive Media Local 101

NewsWhip

OCTOBER 30, 2020

In this piece we will cover the level of engagement for Biden and President Donald Trump, the number of articles that have been written about them, and dive into some of the top narratives that have emerged, as well as which publishers are writing them. . Between them, these two topics made up 30 percent of the top stories.

Viral 174

Viral Journalism Analysis Comparison 174

Cision

AUGUST 10, 2016

One big time-suck for me is coming up with new content topics. Coming up with topics is the hardest part. Keep a Spreadsheet of Topic Ideas. Another way to save mental energy and time spent brainstorming topics is to note any content topic ideas when you have them. That e-book you wrote on 10 ways to save money?

Analytics 120

Analytics Google Energy Writing 120

5W PR

AUGUST 9, 2022

Write a blog post on the company website every week. Looking at what other competitors are doing helps brands determine relevant topics to write about. Twitter chats are events where people discuss a particular topic using hashtags. · Publish these articles through online magazines, news websites, and the brand website.

Company 78

Company Strategy Software Writing 78

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 165

Study Communications Survey Pitching 165

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Award submission opens mid-June with new categories! For example, in the food category, consider ethnic staple ingredients and multi-generational household habits.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. It also provides opportunity for those just starting out in the business to flex their writing muscles. We’ve tackled the topic before, but it’s worth revisiting.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Better Writing Blogs. Blogs That Can Make You Smarter. Industry or Workplace Blogs. Holmes Report – Echo Chamber Podcast.

Blogging 170

Blogging Writing Creativity Storytelling 170

Shift Communications

AUGUST 2, 2022

It not only provides guidance on six categories of difficult-to-discuss topics — borders and populations; class and social standing; disabilities, neurodiversity and chronic illness; gender and sexuality; mental health, trauma and substance use; and race and ethnicity.

Corporate 88

Corporate Real Estate Communications Marketing 88

Cision

APRIL 20, 2016

When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. Begin there and look at who’s regularly writing about topics relevant to your customer base. While these fall under the social media category, they’re also a beast of their own. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120

Polaris

DECEMBER 2, 2014

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. Not only does it help you stayorganized, it encourages you to write on a wider variety of topics and allows you to focus more on the most time-consuming aspect of maintaining a business blog—the actual writing.

Blogging 186

Blogging eBook How To Writing 186

NewsWhip

MARCH 24, 2021

Popular content on social media from trustworthy sites and from Iffy ones can at times share common traits, with the most predictable likely being their topics. This is the companion piece to our previous post on the hottest topics on social media during the onset of summer 2020. and the U.S. of Iffy sites’ stories?

Trends 78

Trends System Social Media Facebook 78

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. Check out the blog for real-time, digital topics.

Blogging 52

Blogging Marketing Pinterest SEO 52

Buzzstream

SEPTEMBER 27, 2018

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. Identify the topics that resonates with your audience. The first step in this process is identifying which topics already resonate well with your audience. Let’s get started.

Strategy 99

Strategy Analysis Reddit Data 99

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media. Editor’s Note: Definitely!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

JANUARY 16, 2020

That’s why you need to make it easy for YouTube to understand why your content is relevant to a particular topic. Write an engaging description. Select a category. While this may seem straightforward, it’s a good idea to be thoughtful when selecting a category. Perfecting your YouTube SEO strategy.

YouTube 127

YouTube SEO How To Video 127

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. Intelligently brainstorm blog topics. AI tools can provide insight into the best topics to blog about. AI tools can provide insight into the best topics to blog about.

Blogging 73

Blogging How To Engineering Tools 73

Flack's Revenge

AUGUST 23, 2016

Categories and labels have their own brand associations and perceived value. Within tech there are many categories and sub-categories, as mapped out by the Gartner Magic Quadrant reports. ” Does your company fit neatly into an established category? .” Doubtless, a lot of this gets to opportunism and money.

Brand 120

Brand Branding Technology Big Data 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Some clients require category or competitive monitoring reports as early as 8:00 a.m. Automated monitoring not only flags coverage, but also puts the most topical news on our radar. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

NewsWhip

NOVEMBER 3, 2021

This was the top brand story for the Food & Beverage category with over 820k engagements. The top story categories. While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. The top publishers writing about brands. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

Critical Mention

DECEMBER 10, 2021

Users can now search and find answers to frequently asked questions and topics. This allows users to break down searches into more specific categories to better track their mentions. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Radio 116

Radio Instagram Analytics Mobile 116

Contently - Strategy

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. There are differences, however. Run a gap analysis.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Flack's Revenge

JULY 11, 2018

They can be as small as a fresh approach to a pitch, and as large as reinventing a product category, or pioneering a new one. Many tech solutions don’t fit neatly into a category – they either disrupt the existing landscape or are a totally different beast. Helping Tech Companies Play Bigger. Building Bigger Stories.

Insurance 204

Insurance Insurance Advertising Advertising 204

Buzzstream

DECEMBER 13, 2023

This feature allows users to filter and find media contacts based on criteria such as location, media type, topics, and specific interests. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This feature allows users to filter and find media contacts based on criteria such as location, media type, topics, and specific interests. Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Muck Rack’s AI wants you to write shorter pitches A few months back Muck Rack added generative AI to write press releases (PressPal.ai).

Software 121

Software Pitching Ethics Privacy 121

Buzzstream

MARCH 21, 2024

Industry/beats/topics covered And if necessary: City, State, Country, Region X account or other relevant social media accounts Phone Number Many self-curated media lists are done in spreadsheets on a program like Excel or Google Sheets. Topical Relevancy When a site isn’t relevant to your brand, it can serve a lesser purpose.

Construction 62

Construction How To Media Google 62

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. Within six months “Corporate & Product News” jumped from 3rd to 1st in our analysis of top AI news topics by volume. So is the storytelling, which should focus on a growth and category transformation (or creation) narrative.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

JULY 26, 2022

PR is based on that last category media mentions – so for the purposes of this article, that’s where I’ll be focusing. Our CEO is an expert on the topic. This can be anything from a Yelp review to a tweet to a mention in the media. How do you earn media? Do you want to have an interview with her?” Say it’s the byline.

Media 166

Media Pitching Agency Guidelines 166

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Write for your own blog or company’s blog.). Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. Don’t have any? Key point:

Digital PR 62

Digital PR Pitching Interviews Writing 62