NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

Crisis 133

Crisis Brand Branding Crisis Management 133

NewsWhip

JULY 21, 2022

The crisis for Burger King began when social media users accused Burger King of failing to appreciate their workers, after a video of the goodie bag Ford received upon his retirement went viral. While Burger King was one of the dominant narratives, they certainly weren’t the only brand talked about in June.

Employee 147

Employee Viral Crisis Brand 147

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 79

Social Media Strategy Media Reputation 79

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 150

Trends Communications Employee Enterprise 150

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

OnePitch

JANUARY 11, 2024

“It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about. But this was related to a raw carrot salad that was going viral on TikTok.” We were looking to write it up, but we also wanted to have a professional give their input. BB: “Yes.”

Pitching 93

Pitching Consumer Trends Viral 93

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Positive content is more viral. And don’t check your phone whilst writing it- resist the urge, if you can. Nowadays, attention span is one of the scarcest commodities we have in modern society.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? But, if the Wall Street Journal mentions your brand, what is that worth? You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

JUNE 15, 2015

Brand interactions are tertiary. The average person may spend 40 minutes per day on Facebook AND never engage with a brand or business. AND the top three reasons people “Like” a brand on Facebook are: Coupons. 07 percent of Facebook fans engage with the brands that they “Like” (.07 Just kidding.

Viral 120

Viral Facebook Measurement Advertising 120

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace. Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70

PRSay

SEPTEMBER 8, 2020

Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. When I worked with the Ukrainian government on strategic communications, we were always trying to get away from just issuing a statement branded with an administrative foreign-affairs logo, for instance.

Communications 174

Communications Government Viral Radio 174

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening.

Viral 115

Viral Marketing Web Case Study 115

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it.

Consumer 80

Consumer Marketing Television Viral 80

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Karen Freberg

APRIL 9, 2023

However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral? Brands jumped all over this – along with users – as it was being discussed across the board on and offline.

SMB 52

SMB Viral Creativity Course 52

Cision

FEBRUARY 10, 2016

What’s the point in writing if no one cares? Learn how with Cision’s free Brand Journalism white paper! I assure you: anything you want to write about has already been written. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Love What You Write.

Writing 120

Writing Viral Infographics Blogging 120

PRSay

JANUARY 6, 2021

We even write emails with more thought. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. Studies have shown anger to be the most viral emotion, but anger destroys and divides.

Communications 197

Communications Viral Fashion Public Affairs 197

Marketwired

MARCH 10, 2016

If you look at the content that is most virally shared online, it is often shorter-form content, including 90-second videos, vines,gifs, and lists. Yes, content that goes the most viral often fits these demographics, but most businesses aren’t chasing viral success. Well, the numbers do sometimes lie. You have to test it.

Viral 116

Viral Banking Content Marketing Video 116

NewsWhip

MARCH 10, 2021

We looked back at the last year to see which brands have received the most coverage, and who they’re partnering with to achieve their goals of providing a genuine alternative for people that want to eat less meat. . The most engaged vegan meat alternative brands. But what is it that was driving the engagement for these brands? .

Company 78

Company Marketing Product Launch Viral 78

NewsWhip

OCTOBER 30, 2020

In this piece we will cover the level of engagement for Biden and President Donald Trump, the number of articles that have been written about them, and dive into some of the top narratives that have emerged, as well as which publishers are writing them. . Let’s begin at the high level. . Trump & Biden engagements since May 1st.

Viral 174

Viral Journalism Analysis Comparison 174

Business Wire

MARCH 20, 2018

Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. Organic shares are really what make a story go viral.

Reddit 158

Reddit Media Analytics Trends 158

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Before Writing a Press Release. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

AUGUST 11, 2020

The question as to whether or not brands should take a stand on politics comes up over and over again. The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Experience matters.

Survey 158

Survey Data Media Ethics 158

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. Engagements.

Journalism 163

Journalism Viral Writing Report 163

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62