NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. Brand interactions are tertiary. The average person may spend 40 minutes per day on Facebook AND never engage with a brand or business. ” Facebook, it seems, is unstoppable.” Product research.

Viral 120

Viral Facebook Measurement Advertising 120

Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it? Be emotive. Be original.

Storytelling 0

Storytelling Data Communications Technology 0

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Before Writing a Press Release. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. Wouldn’t it be great if your business could get that sort of “free advertising? Wouldn’t it be great if your business could get that sort of “free advertising?”

SEO 52

SEO Viral Advertising Advertising 52

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received?

Viral 68

Viral Journalism Analytics Case Study 68

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care.

Social Media 120

Social Media Facebook Print Advertising 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. Organize before you write.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content. Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic. Write the right, expertly crafted content.

SEO 124

SEO Google Hotels Strategy 124

Sword and the Script

NOVEMBER 25, 2014

Gated Content Doesn’t Go Viral. From an earlier review of his book: Most brands want their content, and by extension ideas, to spread as far and wide as possible. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. Two in particular stood out for me.

Viral 117

Viral Infographics Web Content Marketing 117

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. But let’s be real — it’s not sexy. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. Sally has ONE viral post that brings in all those views.

Pitching 120

Pitching Instagram Viral YouTube 120

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR?

Social Media 120

Social Media Twitter Media Nonprofit 120

ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. This is the easiest way to future proof your content: Write a comprehensive post so that the reader doesn’t need to supplement your information elsewhere. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. Michelle has over 20 years' experience in communications management, writing, public relations, administration, and broadcasting.

Report 45

Report Privacy Pinterest Retail 45

Beyond PR

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it? Be emotive. Be original.

Storytelling 73

Storytelling Data Communications Technology 73

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand.

Marketing 48

Marketing Social Media Instagram Advertising 48

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

Mobile 101

Mobile Community System Social Media 101

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 78

Marketing Viral Consumer Brand 78

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team. Uber Backs The Wrong Horse.

Social Media 49

Social Media Airlines Media Viral 49

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 48

Marketing Viral Consumer Brand 48

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Marketing 40

Marketing Viral Fashion Product Launch 40

The Resolution Blog

JANUARY 8, 2018

Brand social activity into site content in real-time. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Great free tool:Who else is bored with making brand logo wall images? Online advertising has changed. The results?

Tools 136

Tools Publicity SEO Measurement 136

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. But let’s be real — it’s not sexy. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60

Norton's Notes

MARCH 26, 2015

One of those included was for the high street brand Interflora and we named it Verses for my Valentine , in this campaign we asked people when was the last time they received a love letter – it turned out that almost half of people never have. Let’s be honest they deserve their weight in gold.

Viral 28

Viral Infographics SEO Social Media 28

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] It’s a quick, effective way of generating brand awareness.

Marketing 28

Marketing Employee Wikipedia Data 28

Flatiron Communications

NOVEMBER 14, 2014

The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.” Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online.

Media 34

Media Mobile Pinterest Journalism 34