Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. Organize before you write. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Cision

JUNE 15, 2015

Brand interactions are tertiary. The average person may spend 40 minutes per day on Facebook AND never engage with a brand or business. AND the top three reasons people “Like” a brand on Facebook are: Coupons. Social care (customer service). But what about writing specifically for Facebook?

Viral 120

Viral Facebook Measurement Advertising 120

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Connect with compatible customers. Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Jeff Bullas.

Social Media 120

Social Media Media Employee Reputation 120

Cision

NOVEMBER 30, 2015

Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97