Trending Sources

How to Make Your Content Go Viral

Spin Sucks

We have an internal joke when a client or prospect asks us to help them create something viral. Have two guys kick one another in the privates and it’s sure to go viral!” ” The fact of the matter is, you can’t MAKE anything go viral. The problem, of course, is “making” something go viral isn’t possible. We say, “Sure!

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Deconstructing the Most Compelling and Interesting Viral Stories

Spin Sucks

Why do some stories go viral and some don’t? To be successful in content marketing—and to truly have a viral story, video, or element—you must study the masters. The post Deconstructing the Most Compelling and Interesting Viral Stories appeared first on Spin Sucks. They tend to be a combination of audience profiling, emotions, utilization, interest, relevance, and value.

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Capture viral behavior with strange projects

Marketwired

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. These brands are winning with markets that are hard to target by traditional means. Don’t lead with the brand. [By Karen Geier].

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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. Michelle Sedas (@MichelleSedas) September 10, 2015.

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Viral Marketing: The Hope, Hype and Helplessness

Sword and the Script

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. The Hope of Viral Marketing. The Hype of Viral Marketing. Marketing viral marketing

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10 proven ways to make content go viral

PR Daily

If you’ve been involved in any sort of marketing exercises over the last five or so years, the word “viral” probably drives you nuts, along with phrases like: “Let’s just post a viral video.”. How can we really make this go viral?”. Just tweet this out and watch it go viral.”. RELATED: Become your own news outlet to boost brand reputation. ].

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The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral. It''s not just cat videos or ice bucket challenges that go viral, says Watts. Partly.

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21 ways to boost your content's viral potential

PR Daily

Professionals who deal in content, are all chasing the idea of going viral. FREE guide: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience. ]. Images will boost your post’s potential for going viral. For more data-driven insights on how to help your content go viral, check out the infographic below. But don’t stop there.

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Passive Loyalty – The ease of switching from brand to brand continues to empowers consumers –forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. Brand Humanity. Brands & Branding. Personal Branding. Viral Marketing. Want trend insights before anyone else? Audience: Moms/Women. Events.

3 lessons from viral content at Ford

PR Daily

It's really all about creating the right kind of content that helps tell your story and helps move the brand forward," Kozleski says. Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK! You're right! False on both counts, says Ford Motor Co.

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Top 10 Digital Branding & Marketing Trends for 2017

Borenstein Group

Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Website branding will pose a major design challenge to industry in the fight between user experience and being mobile and desktop friendly. Use it or lose it.

3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. I barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral.

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Friday Wrap #120: Vine for audio, hashtags gone bad, Ello goes viral, employees like badges, & more

Holtz Communication + Technology

Ello goes viral —Ello (at Ello.co ) is the latest in a long line of upstart social networks seeking to provide an ad-free, unmoderated alternative to Facebook. Twitter vs. cookies —Cookies, which let brands track user activity on their websites, don’t work on mobile. I collect these on my link blog , which you’re welcome to follow. Read more. Read more. Read more.

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Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. RELATED: Produce content that boosts lead gen, brand awareness and reputation. Users applauded Kohl’s efforts to embrace the viral ambassador: @Kohls I love this! Viral sensation boosts sales and brand exposure. million views. GeekWire.

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5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon. After all, no individual or brand wants to become the next Justine Sacco. Bring back the good stuff. Amazing.

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Five Ways to Humanize Your Brand In Social Media

Spin Sucks

In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. This is not easy for everyone, and many brands still don’t get it. So what does it mean exactly to humanize your brand, and how can you do it a real and natural way? Five Ways to Humanize Your Brand. Understand the brand.

What Coke Can Teach McDonald’s About Love

The Influential Marketing Blog

What could be a better brand message than that? It doesn’t work for people and it doesn’t work for brands either. That’s on brand. The sad thing about the campaign is that the idea could have worked amazingly well for another brand. Any marketer should. It’s bold, innovative, and takes a stand. Could it have worked?

The 5 Worst Habits Of Selfish Brands

The Influential Marketing Blog

Do you know a selfish brand? The good news is consumers have more ways than ever to filter these brands out and expose their selfishness as a warning to other consumers. So whether you have your own business or work for someone else, there is more incentive to make sure you are not intentionally becoming one of those selfish brands. Most of us do. But how can you avoid it?

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Brand Warfare as Counterinsurgency

Spin Sucks

Imagine taking the US Military Field Manual for Counterinsurgency , putting it into Google Translate and converting it into brand speak. The result would be Brand Resilience: Managing Risk and Recovery in a High Speed World by Jonathan R. Think about it; Are you protecting your brand? It is out of your control, but it affects YOUR brand because you are a major sponsor.

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‘RIPTwitter’ goes viral after users learn of timeline redesign

PR Daily

So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets. Twitter is having a tough time controlling its message. Rumors have been swirling for weeks that the struggling social platform would be moving from its traditional reverse-chronological ordered timeline to a more Facebook-style algorithm. reported. “[It’s] Twitter if you. On Feb.

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Tips for brands handling death on social media

The Stalwart Blog

These two articles caught my attention throughout the last 24 hours: Mashable "Brands awkwardly try to pay tribute to Prince". Adweek "Brands post tributes to Prince, but struggle to make them Heartfelt and Not Promotional". Death can often bring out the worst in brands, and people, on social media. Take yourself out of the equation — This isn’t about your brand or you.

Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

The Influential Marketing Blog

If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. Yet for all the kudos that the brand gets for its social media efforts – there is one thing that seems certain about the #OreoLab campaign … you won’t find any sign of its existence a month or two from now.

4 Ways Influencers Support Brands in Real Time

Cision

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. With strong influencer relationships, your brand can call on its allies to come to its defense in times of crisis or to mobilize its audience when an opportunity arises. Add credibility.

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Content marketing and brand journalism best practices

PR Daily

Want to boost your brand’s reputation and turn your organization into an authoritative industry voice? You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Reach millions of people searching for viral video content. 2-3 in Denver.

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Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

Sword and the Script

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. 6 Keys to Content Marketing for Big Brands. Still there are obstacles in big brands that small businesses never encounter. by Frank Strong. Almost passé.

5 ways brand managers can employ word-of-mouth marketing

PR Daily

Historically, word-of-mouth marketing wasn’t easy for brand managers to control, making it hard to measure. It relies on brand marketers connecting with customers and customers connecting with their friends, so analysis became difficult across potential digital and in-person points of contact. RELATED: Tell better brand stories on Facebook, Twitter, Instagram, Snapchat and your blog.

Brand Strength and the Political Media War

Mark My Words

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. With an incredible social media following dwarfing the reach of every UK newspaper, Brand has been able to communicate his position regarding his rented accommodation, and has directly invited the public to decide for themselves.

3 visual marketing tips for brand managers

PR Daily

It’s getting harder to attract and engage audiences on social media—because of the vast number of brand managers flooding social media channels with lackluster content. Attract millions to your brand with powerful visuals and new tools. ” They can also inspire creative responses with the potential to go viral. Attract millions to your brand with powerful visuals and new tools

Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Here are three ways visual consistency can turn your brand into an icon.

Can Social Media Influencers Replace Your PR Agency?

Spin Sucks

The Secret to Viral Content. Influence Social Media brand image management can social media influencers replace pr? It’s a controversial question to ask, can social media influencers truly replace your PR agency? Veronika Baranovska examines what PR agencies, influencers, and next steps in digital marketing. The post Can Social Media Influencers Replace Your PR Agency?

Hellman’s mayonnaise goes viral after Dale Earnhardt Jr. tweet

PR Daily

Junior’s recent tweet sparked an especially profound national conversation about sandwich choices and put the spotlight on one popular brand of mayonnaise. In product marketing, having the right spokesperson can go a long way. Would you trust a man who told you that mayonnaise and bananas make for a delicious sandwich combination? Making my favorite sandwich. I swear it's delicious.

3 Brands That Aced Real-Time Opportunities

Cision

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. Everyone from scientists to graphic designers to brands gave their two cents on the debate.

Legal Rules for Creating Flash Mobs and Performances

Spin Sucks

Were he alive today, Freud undoubtedly would add a third: Viros (the drive to create viral videos). No matter the ROI of viral video is notoriously unpredictable and ephemeral, even if the video is a hit. Do you have any cautionary tales about the legal pitfalls of viral video gone bad? Today’s guest post is written by Jay Pinkert. Think “glitter bombs.”.

7 Reasons GE Is The Most Strategic Brand In Social Media

The Influential Marketing Blog

Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in our excitement to talk about brands taking advantage of opportune moments like Oreo’s at the Super Bowl or viral videos of people undressing each other like the sexy promo for Showtime’s Masters of Sex show.

4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. ” So, how obvious should your logo and branding be during a GUINNESS WORLD RECORDS event? Media Relations Brand Strategy Event Marketing

Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment | Non-Obvious Insights #31

The Influential Marketing Blog

The move is a smart one for the brand, and the results will be worth watching for anyone interested in the future of retail and consumer experiences. Brands & Branding. Viral Marketing I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. Enjoy this week’s non-obvious stories! Miss the big game? Share with AC.

Why brand managers shouldn’t delete tweets

PR Daily

Dear brand manager on Twitter, I get it. They'll love it so much that they'll retweet it, and then we'll go viral. In my opinion, it's what brands should be providing followers on Twitter. The brand manager for @england is hardly the first or the last to do this. You were trying to be clever. You hit the tweet button thinking, "This will be it. Oh, it will be great.".

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3 viral video tips for PR pros: Lessons from AARP and Coca-Cola

PR Daily

Avoid excessive branding. Most media sites and many blogs won’t post your video if it’s heavily branded. “It’s He adds this twist: “Consider leaving your brand or company name out of your script or video entirely.”. Did you know that a third of all online activity is spent watching video? Or that YouTube reaches more adults than any cable network, according to Adweek ?

Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. If the reaction of your readers ranges from “that’s nice” to “somewhat interesting” you aren’t viral. People who create viral content know you can’t always be safe. Why is that?

Dark Social Enlightens Marketing Vanity Metrics

Sword and the Script

Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. The problem, the article alleges, marketers don’t have access to this data because they can’t see it and concludes with a pitch for branded URLs as a solution. Every other social channel on the web?

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