PRSay

MAY 24, 2019

Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination. How do travel and tourism relate to the Ohio Restaurant Association and your role there? In addition, we work with local chambers of commerce, visitor bureaus and other organizations to make Ohio a travel destination.

Tourism 111

Tourism Travel Social Media Instagram 111

The Hoffman Agency

NOVEMBER 13, 2023

A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters. This can worry Chinese brands, which, due to the business culture, prefer to have control over the editorial process.

Local 36

Local Agency Government Travel 36

5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. It has a diverse portfolio of brands such as Hilton Hotels & Resorts, Conrad Hotels & Resorts, and Hampton by Hilton. This makes it a popular choice for business and leisure travelers alike.

Hotels 78

Hotels Groups Travel Marketing 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. million to local customers.

Brand 136

Brand Branding Local Hotels 136

5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. The colors. SCHEDULE A DEMO.

Local 65

Local How To Internal International 65

Stephen Waddington

JUNE 30, 2021

Popular applications include search, information, entertainment and travel. Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Data on the adoption of voice technologies by consumers is hard to find.

Hotels 138

Hotels Travel Privacy Engineering 138

Shift Communications

MAY 17, 2015

Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Business travel done wrong has far-reaching negative impact. Done right, business travel advances relationships. What’s the difference between traveling well and poorly?

Travel 60

Travel Communications Insurance Insurance 60

PR for Anyone

FEBRUARY 14, 2024

As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux.

Study 130

Study Travel Film Industry 130

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. Being unreasonable during a time of national emergency is not soon forgotten.

Communications 105

Communications Brand Branding Policies 105

Communications Conversations

MAY 12, 2020

You’ve worked for some iconic Minnesota brands. What is it that draws you to these types of Minnesota-bred brands vs. others? I have been so fortunate to work for some amazing Minnesota brands. That being said, being a local has helped me connect in a different way with these brands. Best travel tip?

Airlines 116

Airlines Travel Local Leadership 116

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. Influencer marketing. So hot right now. Tom Horgen.

Instagram 122

Instagram Brand Branding Local 122

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Travel media reported on hotels decorated in the style of Barbie.

Film 127

Film Marketing Sports Hotels 127

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.

Media 207

Media Meeting Interviews Film 207

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

PR Fuel

MAY 31, 2022

Negative information about your business can travel quickly, and crisis management is critical. Be wary that information will travel fast through social media. Showing the public that you took the initiative and made things better adds to your brand. Suddenly, the world’s foremost brand found itself in a crisis.

Crisis Management 100

Crisis Management Crisis Local System 100

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. I also love fashion, music and food, and in fact the travel industry often allows me to tap into these areas of interest. “If

Industry 316

Industry Fashion Travel Tourism 316

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. I am also excited to lead a team of extremely talented individuals and to work with some of the most respected brands in America. It is a lot more integrated, targeted and localized. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Contently - Strategy

JULY 22, 2021

But in travel? Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Cision

JULY 27, 2016

UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. My favorite moment was when our new team, the Branding, Marketing and Communications (BM&C) Department, presented our work plan to development staff throughout our 37 local development offices. I always thought I’d be.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Stephen Waddington

APRIL 14, 2020

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media.

Print 102

Print Newspapers Crisis Local 102

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Were they looking for baking recipes or the nearest bakery?

SEO 84

SEO Mobile Engineering Ethics 84

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Right now, travel headlines are grabbing people’s attention as tourists wonder if they can go on vacation. It was “Some good travel news for a change.” A brand is only as good as the people who work on it.

Product Launch 105

Product Launch Travel Interviews Writing 105

The Hoyt Organization

OCTOBER 30, 2023

The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the local market where the hotel property was located, but served as component pieces that were fed into the national hospitality market as well. The result? The post Expanding into the Hotel Industry appeared first on hoytorg.

Hotels 52

Hotels Industry Real Estate Case Study 52

5W PR

JULY 9, 2019

Carving out a niche market and positioning yourself as the go-to brand for a specific audience and a specific product is a great way to ensure success when selling online. Travelers. The travel industry is enjoying a boom at the moment, with online sales jumping by more than 10% in 2018.

Marketing 79

Marketing Travel Healthcare Fashion 79

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 59

Radio Pinterest Television Government 59

Business Wire

APRIL 25, 2017

For a brand looking to amplify their latest announcement, there is no doubt that being featured on the program creates greater access to wider audiences, making a strong visual impression on potential clients and customers. Visual news highly increases a brands chances of landing on a visual news show.

Television 156

Television Video Travel Analysis 156

Solo PR Pro

FEBRUARY 15, 2022

Large agencies and multinational brands are using large scale identification platforms or talent agencies that represent influencers. There’s just no infrastructure out there for practitioners who want to create niche campaigns with local and regional brands. Co-create content with the brand? Take over a social channel?

Small Business 99

Small Business Web Nonprofit Resources 99

Contently - Strategy

OCTOBER 5, 2020

However, brands have an opportunity to rethink all the available space on their sites. Take Marriott, one of our clients, which uses this approach on its Marriott Bonvoy Traveler magazine. Traveler covers 87 destinations around the world, and each section blends local tips with in-depth features and profiles.

Advertising 110

Advertising Advertising Real Estate Travel 110