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Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

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Although consumers research purchases online, most trust local brands more than web brands

Agility PR Solutions

New research from CX solutions firm Uberall reveals that while most buying journeys start online, consumers prefer to do business with brands and retailers that […]. The post Although consumers research purchases online, most trust local brands more than web brands appeared first on Agility PR Solutions.

Web 156
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3 ways to combine local SEO and PR strategies

Agility PR Solutions

However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. The post 3 ways to combine local SEO and PR strategies appeared first on Agility PR Solutions.

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8 Tools to Use When Creating Local Content Strategies

Prowly

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

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Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps

Agility PR Solutions

You can’t turn on a national news program or cable news channel these days without being bombarded with political news and opinion—and breaking through all that political noise to get your brand or spokesperson featured in a positive TV news story seems near impossible. Not according to a nationwide survey of local TV news […].

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Local SEO: 5 ways to reach ideal customers in your area

Agility PR Solutions

Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. If you work on your local business’ SEO, you can make it more likely that you’ll reach your target audience when they search for products or services like yours online.

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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. Here are some best practices to consider.

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