ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Contently - Strategy

AUGUST 17, 2020

As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. The travel and hospitality industry has been slower to adopt live video than industries like tech or gaming. Travel is about being there, after all.

Travel 145

Travel Video Industry Tourism 145

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Planning and booking travel is a full-time job. Trip Actions. BeRightBack (BRB).

Travel 103

Travel Technology Transportation Airlines 103

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. million to local customers.

Brand 136

Brand Branding Local Hotels 136

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track.

Crisis 180

Crisis Airlines Brand Branding 180

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. Being unreasonable during a time of national emergency is not soon forgotten.

Communications 106

Communications Brand Branding Policies 106

PRSay

MAY 24, 2019

Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination. How do travel and tourism relate to the Ohio Restaurant Association and your role there? In addition, we work with local chambers of commerce, visitor bureaus and other organizations to make Ohio a travel destination.

Tourism 111

Tourism Travel Social Media Instagram 111

Burrelles Fresh Ideas

MAY 23, 2023

This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.

Travel 40

Travel Tourism Airlines Hotels 40

The Hoffman Agency

NOVEMBER 13, 2023

A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters. This can worry Chinese brands, which, due to the business culture, prefer to have control over the editorial process.

Local 36

Local Agency Government Travel 36

NewsWhip

AUGUST 11, 2021

With this shift, it has become ever more important to understand how narratives are framed online, how that might affect your brands or the wider areas where you are taking a stand, and to have early alerts when narrative threats are emerging. . This same agile philosophy is being adopted by brands too. We have the platforms to do so.

Brand 78

Brand Branding Groups Data 78

5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. It has a diverse portfolio of brands such as Hilton Hotels & Resorts, Conrad Hotels & Resorts, and Hampton by Hilton. This makes it a popular choice for business and leisure travelers alike.

Hotels 78

Hotels Groups Travel Marketing 78

PR for Anyone

FEBRUARY 14, 2024

As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux.

Study 130

Study Travel Film Industry 130

5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. Influencer marketing. So hot right now. Tom Horgen.

Instagram 122

Instagram Brand Branding Local 122

Stephen Waddington

JUNE 30, 2021

Popular applications include search, information, entertainment and travel. Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Data on the adoption of voice technologies by consumers is hard to find.

Hotels 138

Hotels Travel Privacy Engineering 138

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Maxim Behar

FEBRUARY 14, 2023

Behar expressed his opinion of the bright future of the Bulgarian town, which with the great effort from the local people, businesses and authorities is evolving at never seen before fast rates. And when after a month Luis and his wife Carmen came back for a visit in Bulgaria, I took him with my car and travelled all the way up to Shumen.

Local 59

Local Meeting Agriculture Newspapers 59

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Travel media reported on hotels decorated in the style of Barbie.

Film 127

Film Marketing Sports Hotels 127

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. The colors. SCHEDULE A DEMO.

Local 65

Local How To Internal International 65

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 92

Marketing Local Crisis Management Internal 92

Communications Conversations

MAY 12, 2020

You’ve worked for some iconic Minnesota brands. What is it that draws you to these types of Minnesota-bred brands vs. others? I have been so fortunate to work for some amazing Minnesota brands. That being said, being a local has helped me connect in a different way with these brands. Best travel tip?

Airlines 116

Airlines Travel Local Leadership 116

Cision

OCTOBER 6, 2016

brand promise. What do you think are the biggest communication mistakes brands make? Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach.

Storytelling 308

Storytelling Local Airlines Technology 308

Shift Communications

MAY 17, 2015

Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Business travel done wrong has far-reaching negative impact. Done right, business travel advances relationships. What’s the difference between traveling well and poorly?

Travel 60

Travel Communications Insurance Insurance 60

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

Hotels 198

Hotels Mobile Travel Automotive 198

Contently - Strategy

JULY 22, 2021

But in travel? Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 96

Travel Hotels Storytelling Content Marketing 96

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.

Media 207

Media Meeting Interviews Film 207

Waxing UnLyrical

JULY 11, 2014

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? We have a lot of non-local travel coming up, so this year, for our anniversary, we opted for a mini road trip. Scene: Fredericksburg, Va.

Creativity 69

Creativity Brand Branding Travel 69

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

PRSay

JULY 18, 2022

Prior to ZF, he led international communications and launches at DaimlerChrysler and was head of communications for Mercedes-Benz Car brands for many years. Can you describe an example where local practice and need for nuance might trump how things are done globally? How much flexibility do you give local teams?

Local 94

Local Internal International Crisis 94

PR Fuel

MAY 31, 2022

Negative information about your business can travel quickly, and crisis management is critical. Be wary that information will travel fast through social media. Showing the public that you took the initiative and made things better adds to your brand. Suddenly, the world’s foremost brand found itself in a crisis.

Crisis Management 96

Crisis Management Crisis Local System 96

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. In the domestic market, as you may know that Bulgarians travel more often and for a shorter time in recent years. Host: "Social Network" continues.

Tourism 52

Tourism Hotels Brand Branding 52