Cision

OCTOBER 6, 2016

brand promise. What do you think are the biggest communication mistakes brands make? Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach.

Storytelling 308

Storytelling Local Airlines Technology 308

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. One of the most effective strategies when it comes to advertising your product is to sell it with statistics. Right now, travel headlines are grabbing people’s attention as tourists wonder if they can go on vacation.

Product Launch 105

Product Launch Travel Interviews Writing 105

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. Finns are always looking for new ways to do things.

Radio 64

Radio Pinterest Television Government 64

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. We have no slogan and no advertising strategy. There is a terrible one.

Tourism 52

Tourism Hotels Brand Branding 52

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. How can brands keep up?

Communications 253

Communications Data Local Survey 253

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What are brands doing differently today? We also host our annual National ¡Bravo! How has the PR industry changed over the years?

Automotive 245

Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 73

Meeting Automotive Engineering Journalism 73

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

When Dara Khosrowshahi , now chief executive of Uber, was CEO of Expedia, he spoke out against the administration’s travel ban with a uniquely personal point of view. Businesses united in a common purpose overcame entrenched positions by local lawmakers. They invest personal capital. They use their economic clout.

Corporate 149

Corporate Policies Privacy Construction 149

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. How can brands keep up? How can PR professionals keep up?

Local 120

Local Radio Community Tools 120

5W PR

APRIL 4, 2017

Whatever is special about your place should be key to all your advertisements and PR, setting you apart from the rest. Offer them something special for doing so – maybe five free postcards or two-for-one coupons to a local bakery. It could also be a four-star Michelin rated restaurant on the premises.

Hotels 74

Hotels Local Travel Social Media 74

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

Meeting 98

Meeting Advertising Advertising Agency 98

Buzzstream

MAY 16, 2024

In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Sites That Have Blogs In Your Industry The cleanest way to get a link into a post through guest blogging is by avoiding the sites that openly advertise working with guest bloggers. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62

Konnect Agency

JULY 23, 2020

Below are our top recommendations for maintaining an appropriate brand presence in 2020. Monitoring: Now more than ever things on digital are changing by the minute and it is extremely important to be as diligent as possible in monitoring the overall sentiment towards branded content on the platforms.

Social Media 52

Social Media Media Creativity Advertising 52

Konnect Agency

OCTOBER 30, 2019

What has really been reinforced for me is truly understanding the importance of strategically investing in increased touchpoints and nurturing relationships to build awareness, affinity, loyalty and, ultimately, brand ambassadors in order to reach the customer. So, how do we forge that authentic connection? their followers’ buying decisions.

Marketing 64

Marketing Consumer Local Social Media 64

5W PR

JULY 11, 2018

Designed to focus on the concept of safety and travel, the Cancer Research campaign wanted to help people around the world stop smoking as they sat waiting for their bus. The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing.

Measurement 149

Measurement Education Social Media Film 149

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

DECEMBER 2, 2016

And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring.

Film 120

Film Creativity Brand Branding 120

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. As companies and schools moved to online work, workplace software was put to the test.

Healthcare 52

Healthcare Small Business Resources Data 52

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. Agency B: A boutique integrated and brand/creative strategy firm. My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Maxim Behar

MARCH 11, 2021

Visitors travel to an ecologically clean country, where every single stalk, fruit, or vegetable has gone through millions of checks before being picked and later offered. According to a Travel news report, approximately 3,000 Bulgarian citizens have visited Zanzibar in the past few months. What will be mandatory for the tourists?

Tourism 52

Tourism Government Hotels Travel 52

PR 20/20

OCTOBER 30, 2018

Early adopters can and will make AI their competitive advantage; time is of the essence for professionals and brands to adopt AI and accelerate change. The Humanization of Artificially Intelligent Brands. Artificial Intelligence for Advertising 101. Are you ready? We invite you to join us in navigating marketing’s next frontier.

Conference 45

Conference Marketing Case Study Hotels 45

The Resolution Blog

APRIL 9, 2019

Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. Part 2 -We Talk With Creator of the PESO Model?—?Gini

Marketing 120

Marketing Analytics Measurement Data 120

Buzzstream

DECEMBER 13, 2023

For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. Brands taking a socially conscious stand.

Social Media 89

Social Media Trends Media Instagram 89

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. CEO of Likeable Local. ” https://t.co/XuswAAsGAo. XuswAAsGAo. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands. Contact us here.

Media Relations 69

Media Relations Media Insurance Insurance 69

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 76

How To Pitching Local Interviews 76

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60