PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

Contently - Strategy

JULY 22, 2021

But in travel? Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. Influencer marketing. So hot right now.

Instagram 122

Instagram Brand Branding Local 122

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316

Industry Fashion Travel Tourism 316

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. This is a big part of why we launched the Bespoke Communication Awards – a brand new global online award program for those in fashion and lifestyle communication.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. CSR-results stories work well here, as do tales of local do-goodery. Through the years we have looked at holiday spending, sleeping and travel habits, to name a few.

Pitching 136

Pitching Print Survey Local 136

Solo PR Pro

JANUARY 17, 2023

Emily Myers Duke, Pretty Creative PR. After an exploratory phase, I wrote a business plan and began building a brand. I loved that job for 10 years and had been promoted to a division manager position, which required extensive travel. In-person, local networking groups are helpful too. Brandon Lee, Sequence Strategies.

Agency 108

Agency Travel Groups Community 108

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. Food and travel, family. Lindsey Higgins.

Instagram 114

Instagram Fashion Local Sports 114

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

JULY 20, 2016

Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. But how do you know what will resonate?

Leadership 120

Leadership Local Pitching Social Media 120

PR in High Definition

OCTOBER 23, 2019

I struggled to find many landmark reports on the subject but EY’s Beacon Institute released a report in September 2019, defining purpose as “ an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society.”.

Airlines 48

Airlines Local Wikipedia Travel 48

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Konnect Agency

JULY 23, 2020

Below are our top recommendations for maintaining an appropriate brand presence in 2020. Monitoring: Now more than ever things on digital are changing by the minute and it is extremely important to be as diligent as possible in monitoring the overall sentiment towards branded content on the platforms.

Social Media 52

Social Media Media Creativity Advertising 52

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. How can brands keep up? How can PR professionals keep up?

Local 120

Local Radio Community Tools 120

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Cision

DECEMBER 2, 2016

And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring.

Film 120

Film Creativity Brand Branding 120

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships?

Agency 76

Agency Creativity Media Relations Nonprofit 76

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Take a look….

Print 60

Print Media Travel Wireless 60

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Showcasing all the realities of motherhood, the highs and the lows, Jessica is a mum and a travel blogger based in Leeds. Her content is really motivational, inspiring and uplifting.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Showcasing all the realities of motherhood, the highs and the lows, Jessica is a mum and a travel blogger based in Leeds. Her content is really motivational, inspiring and uplifting.

Fashion 62

Fashion Instagram Travel Trends 62

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

Meeting 98

Meeting Advertising Advertising Agency 98

Karen Freberg

OCTOBER 10, 2020

We create content for ourselves for our own personal brand to get opportunities. We are the voices behind the brands on social. branding front and center. If we are able to take anything away from a lesson from Emily in Paris – it’s personal branding. It is not only about what you know, but who knows you.

Social Media 114

Social Media Media Fashion Agency 114

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Cision

MARCH 31, 2016

With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. And yet everybody still connects the Apple brand with the story of Steve Wozniak and Steve Jobs, toiling in their garage, making one of the first-ever home computers. We’re numb to it. They’re about people.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Beyond PR

JULY 26, 2016

Drill down even further – take tv and radio as an example – and you’ll find a mix of local and national shows, cable news, podcasts, streaming tv, public radio, online/social-only video, and much more. Your brand leaders, spokespeople and on-air talent have limited time. Risa recommends these tips. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

AUGUST 23, 2016

Earned media helps a brand create buzz and generate conversations, often via a credible third-party. Holiday travel, entertaining, shopping – things that a majority of Americans are participating in.”. When putting together a media advisory, we put ourselves into a producer’s shoes and try to get as creative as possible!”.

Marketing 40

Marketing Media Radio Local 40

PR 20/20

JANUARY 3, 2019

In 2018, top speakers including Tina Fey, traveled to Cleveland to network with the best and brightest in content marketing. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. 4 Lessons Learned From the Most Agile Brands on Social Media.

Blogging 54

Blogging Marketing Content Marketing B2B 54

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Cision

JANUARY 11, 2016

Marie Claire Creative Director & Project Runway Judge. Brand Ambassador Emmys, ComicCon, Insider, EntertainmentTonight, Samsung, Sears, Kentucky Derby, Napa, LoriMoreno.com. Fashion, food, travel and more… in a nutshell it’s all about the luxe lifestyle. Travel Junkie. ninagarcia. 5. @nerdist.

Twitter 120

Twitter Fashion Television Travel 120

The Resolution Blog

APRIL 9, 2019

Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. Part 2 -We Talk With Creator of the PESO Model?—?Gini

Marketing 120

Marketing Analytics Measurement Data 120

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. Brands taking a socially conscious stand.

Social Media 89

Social Media Trends Media Instagram 89

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. CEO of Likeable Local.

Social Media 120

Social Media Twitter Media Nonprofit 120