Cision

OCTOBER 6, 2016

brand promise. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need. What do you think are the biggest communication mistakes brands make?

Storytelling 308

Storytelling Local Airlines Technology 308

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Right now, travel headlines are grabbing people’s attention as tourists wonder if they can go on vacation. It was “Some good travel news for a change.” Give Reporters A Chance To Interview Leaders.

Product Launch 105

Product Launch Travel Interviews Writing 105

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. I also love fashion, music and food, and in fact the travel industry often allows me to tap into these areas of interest. “If

Industry 316

Industry Fashion Travel Tourism 316

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities. I came to D.C.

Public Affairs 227

Public Affairs Local Education Policies 227

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. What benefits does it provide for a brand’s communication strategies?

Nonprofit 120

Nonprofit Local Travel Social Media 120

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. It is not advisable to have an employee of a communications firm present in the interview situation. Finns are always looking for new ways to do things.

Radio 64

Radio Pinterest Television Government 64

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the biggest PR challenges brands face today?

Real Estate 120

Real Estate Agriculture Local Technology 120

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

While a brand may not want to make a major new product announcement between Christmas and New Year’s – a notoriously slower season – it is often an ideal time to serve up a positive feature story. CSR-results stories work well here, as do tales of local do-goodery. Take advantage of a slower holiday news cycle.

Pitching 136

Pitching Print Survey Local 136

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. What are the biggest pitching mistakes brands make? How do you create and adapt a global communications campaign for a brand?

Leadership 120

Leadership Local Pitching Social Media 120

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. Rapid Fire Round.

Corporate 159

Corporate Groups Local Enterprise 159

Cision

MAY 10, 2016

Your audience is accessing your brand story in new and different ways, and if you aren’t reaching them in the right way, they aren’t going to listen to you. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Mark My Words

MARCH 3, 2021

Last week she travelled on her £50million private jet to interview Meghan, alongside Prince Harry. After retiring her chat show in 2011, Oprah, who lives with her long-term partner Stedman Graham, 69, now rarely conducts interviews. There is a lot for her brand to lose if the interview is just a bit of a patsy exercise.

Film 60

Film Interviews Exercises Radio 60

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. The story generated millions of positive news impressions for the brand and this truly special employee.”. Client: Blink. Client: Blink.

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 73

Meeting Automotive Engineering Journalism 73

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.

Travel 108

Travel Content Marketing Examples Airlines 108

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. On securing interest in a particular market, she followed up with what she thought was the appropriate media alert for that locales, but it was for an event that had taken place the week before, so the editor was unable to use it.

Agency 136

Agency Pitching Construction Print 136

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. Additionally, I now have trusted and dear friends anywhere I travel all over the world. Plus, I’m a board member at Friends of Alta Plaza Park , our local park with stunning views of San Francisco Bay.

Agency 105

Agency Travel SEO Nonprofit 105

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Although it was long overdue, the timing seemed right to interview this PR Rock Star. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand!

Local 94

Local Course Community Interviews 94

Cision

DECEMBER 2, 2016

And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring.

Film 120

Film Creativity Brand Branding 120

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. Can I humbly say that our brand is a recognized asset for clients looking to further their success and reputations?

Storytelling 120

Storytelling Local Video Measurement 120

Beyond PR

JULY 26, 2016

Drill down even further – take tv and radio as an example – and you’ll find a mix of local and national shows, cable news, podcasts, streaming tv, public radio, online/social-only video, and much more. Your brand leaders, spokespeople and on-air talent have limited time. Risa recommends these tips. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) The client’s brand/product name (a given).

Pitching 63

Pitching Consumer How To Meeting 63

Maxim Behar

MARCH 11, 2021

Visitors travel to an ecologically clean country, where every single stalk, fruit, or vegetable has gone through millions of checks before being picked and later offered. According to a Travel news report, approximately 3,000 Bulgarian citizens have visited Zanzibar in the past few months. What will be mandatory for the tourists?

Tourism 52

Tourism Government Hotels Travel 52

Beyond PR

AUGUST 23, 2016

Earned media helps a brand create buzz and generate conversations, often via a credible third-party. Over the course of a single morning, your spokesperson can conduct interviews all across the nation, maximizing exposure.”. Holiday travel, entertaining, shopping – things that a majority of Americans are participating in.”.

Marketing 40

Marketing Media Radio Local 40

Sword and the Script

SEPTEMBER 18, 2018

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

Cision

JANUARY 11, 2016

Brand Ambassador Emmys, ComicCon, Insider, EntertainmentTonight, Samsung, Sears, Kentucky Derby, Napa, LoriMoreno.com. Fashion, food, travel and more… in a nutshell it’s all about the luxe lifestyle. Travel Junkie. Celebrity Interviewer, Style Expert, TV Host/Producer. The official Twitter of nerdist.com.

Twitter 120

Twitter Fashion Television Travel 120

The Resolution Blog

APRIL 9, 2019

Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. Part 2 -We Talk With Creator of the PESO Model?—?Gini

Marketing 120

Marketing Analytics Measurement Data 120

Communications Conversations

FEBRUARY 6, 2018

I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. I almost didn’t go to my internship interview because I had to drive 2.5 But what tips would you suggest to others looking to better manager work-life balance when traveling?

Energy 68

Energy Corporate Travel Internal 68

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 76

How To Pitching Local Interviews 76