5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. A great example of this is visual content, such as infographics.

Pitching 88

Pitching Infographics Social Media Employee 88

Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. Unlinked Mention Outreach Templates You can ask for the link when a site name-drops your brand but doesn’t link. but the link seems missing.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Full-time employees have a tendency to take brand messaging for granted. Explain the company and business objectives.

Company 111

Company Pitching System Interviews 111

Buzzstream

MAY 9, 2018

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. The top 5% of groups conducting outreach are able to consistently get 40% or higher reply rates across their campaigns. if a group personalizes in an irrelevant or cursory way, and boosted by an average of +10.7%

Data 120

Data SEO Groups Pitching 120

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. What must also be kept in mind is that creativity and innovation don’t come in a vacuum.

How To 198

How To Real Estate Web Case Study 198

Solo PR Pro

OCTOBER 18, 2022

Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Viral 120

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. Or it can come from internal data. Enter Reddit.

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Create social videos and infographics. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111

Cision

AUGUST 6, 2015

Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 Want to learn how travel technology impacts your brand? Read the full-length white paper or check out the infographic below!

Travel 120

Travel Technology Airlines Wireless 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. But how do you ensure the success of a given survey? Always begin at the end. .

Survey 136

Survey How To Construction Data 136

PR 20/20

JANUARY 3, 2019

During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. As consumers become more familiar with a brand, awareness increases. Improves brand reputation.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

APRIL 19, 2016

Unlike landing pages, hashtags and even QR codes that help create commonality across messaging channels, linked tactics are grouped sets of tasks in which each tactic delivers more results than it would independently. Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results.

Communications 79

Communications Pinterest Reddit Radio 79

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

Tools 60

Tools B2B Software Storytelling 60

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. To solve for business growth challenges, PR 20/20 organized an interactive Cleveland HubSpot User Group (HUG) event on Wednesday, March 23 featuring the Marketing Growth Hackathon TM. 15 Free Infographic Templates in PowerPoint. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Leverage your followers across branded social networks with actionable language, intriguing visuals, and a link back to the landing page.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Beyond PR

JULY 12, 2016

Each member of this group represents a unique angle for you to cover in your content calendar. In every group, there seems to be that one person who is internally driven to “win” at their job. They are sensitive people who desire a more personal connection to your brand. Here are my tips and tricks for engaging with each type.

Infographics 40

Infographics Groups Education Strategy 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 7, 2016

That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. The social organism evolves through memes and grows when you allow users to be creative with your content. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and.

Marketing 78

Marketing Publicity Survey Study 78

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. It might mean providing quick tips in a video or on an infographic. You provide specific products or services to distinct groups of customers. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget.

Publicity 66

Publicity Small Business Advertising Advertising 66

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Telemedicine + Healthtech Companies Are Leading the Field.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Telemedicine + Healthtech Companies Are Leading the Field.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Josh Rose, Chief Creative Officer, Weber Shandwick. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. The goal is to find a grouping of clients who have a high value and incurred low opportunity cost. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Cision

OCTOBER 20, 2015

According to the Altimeter Group , 82 percent of businesses want to integrate social and digital, yet only 36 percent have a plan to do so. Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. Image: Jason Howie ( Creative Commons ). Integration. Collaboration.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

MaccaPR

MARCH 18, 2015

Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

FEBRUARY 25, 2017

The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. She names more than a dozen functions including, the communicator, the creative and the technologist. We see it in business, government and non-profits too. In marketing, it’s become the CMO playbook.

Marketing 71

Marketing Employee Survey Social Media 71

Journalistics

APRIL 5, 2016

If you’re not already a mobile-native publicist, you need to evolve your skills to work better with this emerging group of multimedia and mobile-savvy reporter. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40