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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Additionally, if a company highlights its design and UI as a key differentiator, data visualizations offer a way to showcase their creative prowess. . Short-form content.

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4 Lessons Learned While Managing Creative Marketers

Beyond PR

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.

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Recent Google Core Update: What Is Helpful Content?

The Hoyt Organization

Helpful content is information crafted by individuals with in-depth knowledge or expertise in a particular area, targeted toward a specific group of readers. To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars.

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Soulcenter: elderly care software startup

Frederik Vincx

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. He inspires everyone to join with a smile. A true educator and changemaker with a heart of gold.”

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Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP. Creative, fearless, assertive and on top of the news and pop culture.

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Startups and Positive PR Coverage

5W PR

That’s why for companies that are looking to increase their odds of standing out for journalists, it’s important to send them a creative and newsworthy piece of content, which will be a part of the initial pitch. A great example of this is visual content, such as infographics.