Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy.

How To 145

How To Creativity Storytelling Writing 145

Communications Conversations

NOVEMBER 12, 2020

Later, they did some important pro bono branding work for me at FMSC. The free prep workshop alone was a fabulously valuable experience, and I wished I’d done it years ago. You need to stay humble and relatable, not come across as the grammar and branding police. Along that line, keep your writing conversational.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. When writing an opening paragraph, keep things lively and terse. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Storytelling 149

Storytelling Case Study Writing Banking 149

PRSay

OCTOBER 30, 2018

It went against every principle of clear writing that I talk about in my post, trainings and even tweets. When you’ve done your research and you know you have the right journalist or blogger, the pitch almost writes itself. They ask: Is the outcome awareness, persuasion, or branding? And the material actually was superficial.

Pitching 142

Pitching Training Media Relations Blogging 142

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

FEBRUARY 14, 2019

I’ve known Marcel since he approached me for advice on blogging, and then sought help with his dissertation on personal branding. We’ve both run workshops and speaking events, but neither are scalable, and they’re only accessible to people that can attend in person.

Communications 95

Communications Community Blogging Agency 95

The Hoffman Agency

FEBRUARY 16, 2021

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere.

Creativity 69

Creativity Storytelling Agency Journalism 69

PR 20/20

FEBRUARY 3, 2020

That means brands need a way to blog quickly, consistently, and at scale, without a loss of quality. They also need to blog intelligently, writing about topics that actually produce results. On top of it all, brands must hire and manage talented teams to execute this process. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Tools 73

PR Fuel

MAY 12, 2022

Informational Workshops. Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. They are written in such a way that newspapers and media outlets could use them verbatim if they chose to write about your news. Charity Events.

Media 98

Media Local Tools Report 98

PRSay

APRIL 13, 2018

I asked her: What kind of story/placement are you envisioning that includes brand names and/or actual products? Who writes/produces those kinds of stories? . Check out his “ Secrets of Media Relations Masters” workshop or his “ Crafting the Perfect Pitch” online course. .

Pitching 123

Pitching Nonprofit Software Media Relations 123

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Aligning a brand with a celebrity is the oldest type of influence marketing. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Buzzstream

JULY 7, 2021

In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. The first branded strategy identified unlinked mentions of Truliant. Strategy #4 Ego-Bait.

Case Study 113

Case Study Study Strategy Leadership 113

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

OCTOBER 30, 2018

Through workshops, keynotes, and breakout sessions, MAICON will take you beyond the industry jargon to learn what’s possible. Early adopters can and will make AI their competitive advantage; time is of the essence for professionals and brands to adopt AI and accelerate change. Machine-Assisted Narratives and the Science of Writing.

Conference 45

Conference Marketing Case Study Hotels 45

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day.

Marketing 108

Marketing How To B2B Exercises 108

The Hoffman Agency

APRIL 25, 2023

It regularly offers training opportunities, whether it’s participating in internal workshops, attending industry conferences or taking online courses. The Agency’s clients are often innovative and industry-leading companies that offer unique opportunities to contribute to building their brand images and participating in their successes.

Internal 36

Internal International Training Employee 36

PR 20/20

JULY 11, 2019

What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. Formulaic content (think press releases) can be a massive drain on your time; luckily, in some cases, you can tap into machine-assisted writing for a solution. What : Writing formulaic content is a mundane pain.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Karen Freberg

DECEMBER 19, 2018

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. For the right audience and brand, influencers can be the way to go if they are the right fit. If you are not following the work Taylor Lorenz is writing about influencer marketing, please do so.

Ethics 46

Ethics Marketing Policies Education 46

Karen Freberg

JANUARY 9, 2023

For example, we have a shell team dedicated to content creation, so if a student wanted to work there, they would need to have taken several of our courses (like my social media class), our video/film classes, writing, and more. Branding, content creation, recruitment, and more – all was run by the students.

Agency 75

Agency Social Media Community Course 75

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. And writing a press release is a fine art. When media use your media release to write and publish stories, they will usually include a link to your website. Promote Your Next Event.

SEO 52

SEO Writing Local Product Launch 52

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. How can brands keep up?

Local 120

Local Radio Community Tools 120

PR 20/20

JUNE 18, 2019

brands that use AI have a serious competitive advantage over those who don’t. They write better content that ranks higher in far less time than others in their market. Read the full article, Build a Competitive Intelligence Strategy for Your Business. Learn More Truths About Marketing AI.

Marketing 53

Marketing Conference Technology Interviews 53

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content. That’s impressive.

Content Marketing 40

Content Marketing Company System Marketing 40

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. They have a strong writing track [and] lots of sessions that #PR folks would find valuable.”. Who doesn’t want that?

Conference 58

Conference Content Marketing Community Education 58

Karen Freberg

MAY 25, 2019

We have seen brands like Adobe (with Adobe EDUMax) and agencies (Edelman) host Educator Summits before. These are usually two days of workshops, talks, and sessions dedicated to educators on case studies, practices, and lessons they can integrate into their classes. What happened next was truly amazing. How cool is that?!

Education 50

Education Case Study Meeting Creativity 50

MaccaPR

NOVEMBER 18, 2020

Successful branding favors those marketers who identify what their products or companies are not and then focus on what they can do better than anyone in the business world. To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. B e Utterly Unique in Your Brand Position.

Marketing 62

Marketing Agency Video Brand 62

Beyond PR

AUGUST 31, 2016

With more than 80 sessions and workshops from around the world, #CMWorld packs a year’s worth of content inspiration into four days. While content strategy has always been important, more brands are waking up to how important it is. You spend a lot of time planning, writing, editing and designing content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. You need to plan, then write your strategy based on these findings. After all this work has been done, you can start writing a strategy with tactics which will be sure to advance your brand or initiative.

Strategy 88

Strategy Analysis Small Business Measurement 88

Waxing UnLyrical

SEPTEMBER 21, 2015

I’m excited – this is my first time keynoting at #PRAXIS2015 , as well as teaching multiple workshops around India and the UK. ” I cover the most frequently asked questions in my social PR strategy workshops in this WUL goodie. ” 2. ON BOARD – How To Use Board Games to Build Corporate Skills. ” 4.

Travel 40

Travel Content Marketing Corporate Writing 40

wiredPRworks

JANUARY 16, 2018

NSA Illinois’ Speakers Academy focuses on how to develop and market to people at corporations, associations, and organizations who hire—and invest in—keynotes, workshops, consulting and training. Books, workbooks, CDs, webinars, and workshops are among the array of ways to generate profits by expanding your platform.

Airlines 40

Airlines System Local Training 40

PR 20/20

JULY 30, 2019

Grab a pen and paper and write down what you stand for. Tim Hayden hosted a workshop dedicated to preparing marketing data for the AI revolution. He warns attendees to prepare data for this high velocity of change because business transformation impacts every part of your brand. Reference your core values and stick to it.”.

Case Study 50

Case Study Privacy Data Technology 50

Karen Freberg

JUNE 24, 2017

Being in PR, you pretty much covered all of the campaigns that were featured in the festival for brands and agencies. This is one of the things that is great to see are some of the campaigns that were submitted by brands, agencies, and professionals to be considered for a Cannes Lion Award.

Education 40

Education Conference Social Media Sports 40

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. After all, the most successful brands are also powerhouse publishers. Use your own product usage and data, or partner with an association or complementary brand to publish the definitive report for your industry.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

JUNE 24, 2015

He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity. But lately, he’s come to realize words alone are not enough.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78