wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. BRAVE BRANDING GUIDE. Design a "Marketing Makeover" that builds your brand and business. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Mark My Words

SEPTEMBER 29, 2017

As the corporate comms world well knows any re-brand will fail if it is in slogan. But they could be the champion of the young entrepreneur, of the disruptive creative, of the metro liberal at ease with the transformation of battered workshops into cereal cafes and VR studios. It has to be meaningful.

Brand 60

Brand Branding Conference Energy 60

Konnect Agency

APRIL 24, 2024

Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty? This could involve partnering with influencers, celebrities, or industry experts to host the event, creating “Instagrammable” moments, and providing opportunities for guests to engage with your brand in a memorable way.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? When an organization needs a boost to innovate at the speed of light, whether their employees have developed lasting relationships or are a brand-new team, Dyer and Furr’s research suggests intellectual honesty may be the answer.

Interviews 95

Interviews Employee Strategy Leadership 95

Karen Freberg

JUNE 26, 2022

For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Loved this! A place making a difference.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Karen Freberg

JUNE 24, 2018

Adobe is one of my favorite brands hands down. I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! In many ways, I felt I was coming to my creativity home!

Creativity 40

Creativity Education Video Film 40

Barokas

JANUARY 15, 2020

A concise, relatable brand message is the cornerstone of strategic communications. Without a consistent messaging framework supported by meaningful differentiators, data and values, your brand is more vulnerable to risk, and the competition. Start with a messaging workshop that involves multiple groups within the company.

Communications 78

Communications Groups Analysis Engineering 78

Stephen Waddington

JULY 19, 2019

If you ever get the opportunity to participate in a workshop or guest lecture I cannot recommend it enough. How often do you openly sit with colleagues in a room and review how you could improve your creative work? I joined a class from the University of Oregon London summer school this week led by Damian Radcliffe.

Journalism 98

Journalism Instagram Creativity Tools 98

Stern + Associates

SEPTEMBER 28, 2023

Harvard Professor of Law and Computer Science Jonathan Zittrain underscores the need for creativity when identifying often-overlooked vulnerabilities , especially in the Internet of Things (IoT) era where a connected appliance might just be a hacker’s invitation.

Government 108

Government Technology Policies Ethics 108

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. The three-day event was packed with dozens of workshops, networking and impressive keynotes. On creativity: “Recognize the importance of marketing partnerships.

Conference 109

Conference Internal International Storytelling 109

wiredPRworks

FEBRUARY 11, 2019

Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. if you can’t get your brand story straight. – Choose your brand story theme.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Karen Freberg

FEBRUARY 8, 2021

This Super Bowl was unlike any other – being played during a global pandemic, forcing everyone to adjust to the new normal and bring to the table new, fresh, creative, and inspiring ideas. It’s interesting to see which brands had the most positive sentiment, and which ones did not. Some things still happen even in 2021.

Social Media 104

Social Media Trends Media Reddit 104

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Agency 84

Agency Enterprise Technology Analytics 84

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. It is second nature to us.

Case Study 78

Case Study Enterprise System Fashion 78

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

Cision

DECEMBER 15, 2015

From building a strong online presence with a content-rich website and active social media to interacting face-to-face at speaking engagements and workshops, creating multiple touch points for an audience is essential to having the right people not only discover them but continue to interact with their brand and business over time.

Leadership 120

Leadership Training LinkedIn Resources 120

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. AI should make us better people, professionals and brands. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. train the trainer material that equips PR directors in higher education to train their faculties and deans) into these events as a live workshop.

Creativity 40

Creativity Public Affairs Policies Survey 40

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. B2B companies need to listen to trends and target audiences if they want to develop more compelling content, build relationships with influencers and control brand reputation on and offline.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Karen Freberg

OCTOBER 18, 2018

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand. The brand I am talking about is Adobe. The three days I was in LA were: Inspiring. Transformative. How cool is this?!

Education 56

Education Creativity Video Tools 56

PR 20/20

JUNE 18, 2019

Take time to understand the potential for AI and how it can supplement your work, truly freeing you to focus on the things that marketers should care about: empathy, creativity, strategy. brands that use AI have a serious competitive advantage over those who don’t. Learn More Truths About Marketing AI.

Marketing 53

Marketing Conference Technology Interviews 53

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. AI should make us better people, professionals and brands. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Stephen Waddington

FEBRUARY 2, 2019

It’ll take place in London on 16 May and includes sessions on audio marketing, brand communications, Instagram creativity, SEO for PR, artificial intelligence and paid social media. I spoke at the event last year and enjoyed the community and workshop approach to learning and development. This is my fourth letter.

Instagram 60

Instagram Policies Twitter Mobile 60

PR 20/20

JULY 11, 2019

What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. It’s redundant, often data heavy, requires no creativity, and in certain cases, the time to produce the copy doesn’t equate to value. BONUS: Catch the Content Marketing Workshop on July 16.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Karen Freberg

MAY 25, 2019

In just a few weeks, I will be heading to Cannes to attend the Cannes Lions Festival of Creativity for the second time. We have seen brands like Adobe (with Adobe EDUMax) and agencies (Edelman) host Educator Summits before. I am still amazed it’s almost here. How cool is that?!

Education 50

Education Case Study Meeting Creativity 50

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. How can brands keep up?

Local 120

Local Radio Community Tools 120

Karen Freberg

JANUARY 20, 2020

We are in the early stages of planning the event since 1) the speaker applications are still being submitted, 2) the work that will be showcased and judged are still open, and 3) we are still waiting for confirmation of speakers, brands, and others will be attending. The networking possibilities here as well is one of the biggest values.

Education 56

Education Industry Case Study Conference 56

PR in High Definition

MARCH 21, 2018

Stories need to equally mesh relevance (to the person or brand) with interest (for the audience). workshop this month about the power of storytelling for brands. CREATIVITY counts – An interesting story is also a creative one. Stories are not anecdotes. Stories are about struggle, change and purpose.

Storytelling 48

Storytelling Film Creativity Journalism 48

Waxing UnLyrical

DECEMBER 20, 2011

For centuries Santa’s Workshop has been a leader in the secular celebrations industry as a result of successfully meeting the needs of its stakeholders – children. However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Christmas Communication Plan 2011.

Communications 66

Communications Analysis Print Meeting 66

PR 20/20

DECEMBER 6, 2018

Competitive advantage belongs to marketers and brands that can plan faster, experiment more efficiently and adapt constantly to accelerate success. Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. Event Day ( Based on a 4-5 hour workshop). 30 minutes).

Marketing 55

Marketing Resources eBook Construction 55

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. It’s a brand led agency that was keen to break out of the London bubble and build a team in the North East. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Solo PR Pro

DECEMBER 22, 2020

When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. She’s not wrong: During the conference, you get to attend more than 100 sessions, workshops and industry forums led by leading brand marketers and experts.

Conference 58

Conference Content Marketing Community Education 58

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. When people in my workshops start sharing their stories, the room comes alive as listeners express some version of “I know what you mean” or “I’ve been there.” Image: rawpixel via Unsplash, Creative Commons CC0.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Beyond PR

OCTOBER 20, 2016

WORKSHOPS SET 1: Inspiring Action: The Future of Influence Marketing. WORKSHOPS SET 4: Why PR Data Alone Isn’t Enough. During this workshop, Cision Vice President of Insight Solutions Michelle Vangel will be joined by Tina McCorkindale, Ph.D., Sunday, October 23. 2:45 p.m. – White River H. Monday, October 24. – 12:45 p.m.

Conference 40

Conference Internal International Sports 40