Burrelles Fresh Ideas

SEPTEMBER 19, 2023

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

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Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. . Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad.

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Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Press release pricing.

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Financial Video Survey Google 88

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases. While referral traffic from online press releases accounts for just.12%

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Study Media Relations Media Measurement 138

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Typically, these are softball pieces that in many ways serve the interests of my peers in PR. >>> More than a proactive PR partner: an extension of your team.

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Survey Media Relations Pitching Media 169

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.

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5W PR

AUGUST 30, 2021

Sometimes, it doesn’t matter how much time and effort is put into developing great marketing strategies when the core elements don’t work. Some of the top strategies that can be utilized for both marketing and PR purposes are press releases and media coverage. Web Design. Search Engine Optimization.

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Brand Branding Engineering Web 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Cision Help a Reporter Out (HARO), is a free service provided by Cision that enables journalists and PR sources to collaborate. However, if that is not feasible, you must still pitch within the published deadline. Treat each pitch, no matter how short, as if it were a cover letter for a coveted job.

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How To Media Pitching Reputation 100

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. Here’s this month’s summary of the news from the vendor community this month. ” A Norwegian Krone equals about $1.80

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Software Case Study Technology Tools 78

PRSay

NOVEMBER 12, 2019

We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. The press release isn’t dead — but it has changed. The good news?

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Writing How To Print Corporate 98

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. Here’s what you should know about online press releases, how to use them, and why a distribution service is valuable. Press Release Distribution Is Invaluable to Your Brand.

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SEO Engineering Web eBook 74

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Planning content in advance brings challenges, but savvy communicators still keep a framework in place.

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Pitching Interviews Video Report 135

Wadds Inc.

JANUARY 16, 2023

Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. A comment by Marc C. Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! and a wide ranging conversation about public relations practice. When in Doubt, Make Applesauce!:

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Meeting Ethics Storytelling Publicity 98

Sword and the Script

APRIL 10, 2018

A couple weeks ago a client was locked out of their press release service. The release was published on the company’s online newsroom without the paid distribution. Yet, that coverage was earned without paid press release distribution provided by a vendor. Press Release Distribution Loses Its Allure.

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Engineering Content Marketing Analysis B2B 71

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. Whether it is the next best monitoring platform, the social channel you MUST focus more on, or why you need to ditch the press release, the advice is enough to drive you to the eggnog bowl. Let’s make this easy for PR pros, though.

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Mobile Retail Video Social Media 100

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! Why is this the case?

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Data Data-Driven PR Analytics Measurement 170

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

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Publicity Marketing eBook Public Affairs 52

PR in High Definition

FEBRUARY 27, 2023

If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living? In the B2B tech PR and communications industry, there are several ways that generative AI could revolutionise how we work. This is what it said: 1.

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Industry Communications Technology Reputation 62

Doctor Spin

MARCH 27, 2023

Hacking AI in PR: using AI tools to write a press release Valuable tips (as always) from Stephen Waddington. Jury Rules that NFTs Aren’t Really Art The verdict could determine how matters of intellectual property are handled. Facebook now has 2 billion users Impressive to be still growing after almost 20 years.

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Media SEO Government Twitter 52

Cision

MAY 21, 2015

Over the past 11 or so years in the communication industry, I’ve observed what works and what doesn’t as a press trip coordinator and attendee and as a press release writer and recipient. Here are some brief observations on what’s changed, what we’re doing well and what still needs fine-tuning. Press Trips & FAMs.

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Hotels Tourism Travel Pinterest 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. Here are 10 possible reasons for PR outcomes that miss the mark. It’s underfunded .

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SEO Storytelling Product Launch Measurement 178

The Awards Blog

FEBRUARY 25, 2020

With thousands of awards to apply to, do awards still matter? Every company seems to have “award-winning” on its website, in press release boilerplates, on lucite plaques in the reception area, even on job postings on recruitment sites. (I’ve Winning awards still matters to your customers.

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Employee Course Creativity Company 52

Critical Mention

JANUARY 8, 2019

A lot of businesses are still under the impression that PR is as simple as sending press releases. In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. So, how do you help your company stand out in a hyper-competitive environment?

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Strategy Pitching Measurement LinkedIn 72

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Of course, what matters is relative. But relevance doesn’t have to imply a dire or serious need. Adjust your timeline.

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Pitching How To Guidelines Agency 91

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. There are three times I can think of when publishing a press release is a bad idea.

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Writing SEO Report Blogging 45

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. But it’s still a workflow.

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Software Corporate System Data 78

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. But it’s still a workflow.

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Software Corporate System Data 78

Shift Communications

JULY 19, 2017

While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days. I don’t eat seals, or Seal for that matter…” G.W. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. Media training.

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Case Study Crisis Management Crisis Study 118

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

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Small Business Fashion Groups Local 213

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Lead media release. I get to sit on both sides of the media kit divide.

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Media Television Video Print 120

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role would depend even more on my colleagues.

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Software How To SEO System 151

ISEBOX

JULY 29, 2015

A PR team has a significant amount of responsibility as far as preparation of press materials, kits and other forms of content. At the same time, the media relations concepts from “back in the day” are still very present. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years.

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Media Relations Media Financial Reputation 70

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism.

Media Relations 68

Media Relations Media Insurance Insurance 68

Prohibition

DECEMBER 9, 2021

This means that things can quickly be picked up by the press and seen by millions of people before you have a chance to get it under wraps – which is why it is more essential than ever that you are prepared for a PR crisis. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in.

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Crisis Crisis Management Reputation Crisis Communications 62

PR Fuel

AUGUST 7, 2018

Want to get journalists inquiries and responses with your press release? You should do the following: Plan the release with a written outline. Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan.

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Writing How To Report Comparison 40

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots. Press releases.

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Social Media Writing Community Tools 75