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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. Consider a PR agency.

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5 PR Pitching Tips from a Former Journalist (Who Now Works for PR Firms)

Remote PR Jobs

During that time, I learned a lot about the important — and ideally, symbiotic — relationship between reporters and public relations professionals. I learned what good and bad PR looks like, and I also discovered that, for some reason, most journalists don’t answer emails from PR pros. Ask reporters what they’re working on.

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How Beauty Brands Can Celebrate International Women’s Day

5W PR

It also shows women that their worth isn’t determined by an arbitrary ideal, but rather by their individuality. This could be through partnering with organizations offering education and job training to underprivileged women. Doing so will help combat negative beauty standards and promote inclusivity.

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A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. What’s on our holiday PR wish list. Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides.

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PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. Some call it newsjacking.

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Inbound PR With Iliyana Stareva

The Resolution Blog

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. It’s using your own channels (like your blog and social media) to attract people to your business. Has marketing started to merge more now with PR?

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Interning at Hoffman: A confluence of hybrid identity

The Hoffman Agency

Because how else would an economics and statistics major delve into the unpredictable, fast-paced world of PR and desire to thrive in a tech PR agency as global as The Hoffman Agency? As with all new experiences, I must admit that when joining The Hoffman Agency, I was both nervous and excited.