Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 144

Analysis Tools Software SMB 144

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. These sub-headlines showcase key financial data along with growth projections.

Examples 52

Examples Company Financial Brand 52

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. There’s even finance apps targeted solely at women, to help close the gap on financial literacy and confidence – straddling both the FemTech and FinTech spaces. So, safe to say it’s pretty new to the scene.

Privacy 62

Privacy Energy Technology Financial 62

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

ZudePR

SEPTEMBER 8, 2015

To coin a term unfairly used by the 1980s UK Chancellor Nigel Lawson to describe currency analysts and financial traders, I’d dismissed bloggers as “teenage scribblers” How wrong was I. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). Thousands of them.

Blogging 75

Blogging Print System Sports 75

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. In it’s Q1 2023 Financial Report, the company said total annual recurring revenue (ARR) “was $459.2m, up 7% year-over-year (YoY).

Survey 146

Survey Software B2B Pitching 146

Onclusive

NOVEMBER 1, 2017

Which authors are writing about that topic. Let’s say, for example, that a financial tech company launching a new application built on blockchain technology wants to build a narrative as they approach their impending Initial Coin Offering. Which publications are discussing that topic.

Brand 170

Brand Branding How To Trends 170

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die!

Newspapers 92

Newspapers Financial Print Technology 92

The Proactive Report

OCTOBER 22, 2017

The quality of writing and visuals is very subjective. Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? For example, a financial services firm was eager to reach women over 45 in a specific area who are interested in financial planning and retirement.

Measurement 154

Measurement How To Guidelines Analytics 154

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

5W PR

OCTOBER 5, 2020

Many media outlets have started experimenting with different financial models to fund their reporting. This also allows the journalists to write about things that their readers are going to value, instead of writing articles that are aimed at generating as much traffic as possible.

Marketing 88

Marketing Engineering Education Advertising 88

Landis PR

MAY 17, 2021

Blog courtesy of Robin Carr, LCI. A lifelong journalist, he has been writing about the supermarket business for 40 years. I look for credible stories that get to the point about the financial benefit to the reader. Now I’m happiest writing stories that provide new information to my readers and help their businesses.

Meeting 92

Meeting Media Retail Radio 92

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 167

Study Communications Survey Pitching 167

Solo PR Pro

MARCH 22, 2022

Our blog archives from 2008 during the financial crisis and recession still offer some pretty solid advice, even more than a decade later. ). 5 Solos Share Best Practices for Writing a Compelling Proposal — Part of winning new business is writing proposals. It's totally normal — I know I've been there myself.

Resources 87

Resources eBook Crisis Writing 87

Sword and the Script

SEPTEMBER 1, 2020

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” The data for their report comes from scouring published financial reports. SocialChorus last raised $12.5 What do you think of the layout and navigation?

Internal 147

Internal International Tools Software 147

The Hoffman Agency

JANUARY 28, 2021

He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency. This type of financial reserve (especially if you’re looking at a three-month placement) demands a well-off background. It’s an old debate.

Internal 78

Internal International Agency Banking 78

Communications Conversations

APRIL 21, 2020

Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. For example, here’s what I would write if I were looking for a job right now: “Hey, my name’s Arik. I write one of the longest-running PR and social media blogs in the country. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. This is an age-old debate within HARO.

Brand 149

Brand Branding Reddit Pitching 149

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. I only need to write 3 tips, instead of 8, to make my point.). Financial planning => Retirement saving => Consolidating debt.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Solo PR Pro

JULY 5, 2022

Financial markets open trading at 6:30 a.m. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

SEPTEMBER 16, 2016

The Writing’s on The Wall. Blogs are the “new” news outlets. ” Figure out what people want and write about it. Blog about a topic that your service, product or organization helps address. Long gone are the days of pacing the floor to see if people will run an ad. Get Social.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Often, those are the facts journalists care most about, like financial data, for example. If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Here’s some great advice from Bryan Garner, author of The HBR Guide to Better Business Writing.

Pitching 136

Pitching Writing Journalism Guidelines 136

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” “Ask all start-up executives to write a New York Times headline, ‘What does success look like in five years?”

System 78

System Technology Banking Community 78

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Practical Law Construction

SEPTEMBER 22, 2021

What, I hear you ask, am I doing writing about football? Well, despite the title of this blog, it’s actually about an arbitration and subsequent court proceedings that just happen to involve a football club. Nomination as an arbitrator gives the arbitrator a financial benefit. City appealed.

Financial 80

Financial Reputation Insurance Insurance 80

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. Buffett” in the top left corner.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Write the right, expertly crafted content. Write the right, expertly crafted content.

SEO 125

SEO Google Hotels Strategy 125

Critical Mention

OCTOBER 14, 2018

When it’s not servicing its many clients, you can follow its Tweets on its blogs, news releases and research reports. Follow the company for entertaining, informative blogs, industry news and conference announcements. When she’s not writing you can find her at music festivals, hiking or snowboarding. Until next time!

Agency 72

Agency Twitter Conference Financial 72

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. What are the keywords coming up in searches that lead to your blog or website? While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. You’ve written and published news stories, blogs and more. What do see as the biggest PR challenges brands face today?

Insurance 120

Insurance Insurance Writing Sports 120

PRSay

SEPTEMBER 8, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities.

Ethics 141

Ethics Retail Instagram Twitter 141

Critical Mention

APRIL 5, 2019

And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Mindful Marketing

JUNE 29, 2019

The accident may ruin their day, but it probably wouldn’t pose any significant financial hardship. Those events could prove financially devastating, if not insured. Even though they may be somewhat costly to replace, it’s worth the risk because replacement wouldn’t be financial catastrophic. I doubt it.

Insurance 76

Insurance Insurance Financial Writing 76

ZudePR

FEBRUARY 26, 2019

RESET has been featured on more than 40 blogs, including Monevator and The Escape Artist. I’ve even had some pick-up in the US this month when Leif at Physician on FIRE (big US Financial Independence Retire Early [FIRE] blogger) took a shine to it. I’ve appeared on a couple of podcasts with more planned.

Financial 99

Financial Meeting Community Digital PR 99