Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. Which authors are writing about that topic. But AI tools can help build a brand narrative and establish insights before you ever begin your campaign.

Brand 170

Brand Branding How To Trends 170

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology.

Survey 147

Survey Software B2B Pitching 147

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” –Hope for technology to be ethical.

System 78

System Technology Banking Community 78

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” Or thereabouts.

Internal 147

Internal International Tools Software 147

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die!

Newspapers 92

Newspapers Financial Print Technology 92

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 168

Study Communications Survey Pitching 168

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. A blogger from some tech company’s blog will always be included. Sober AI edits.

Brand 150

Brand Branding Reddit Pitching 150

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The company sells services and was using proprietary technology to assist in the delivery of those services. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. Articles, blog posts and content picks. Did you know?

Company 151

Company Tools Technology Software 151

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. And now, here’s this month’s PR technology summary…. However, Sean Czarnecki published an informative write up on the report.

Analytics 68

Analytics Report Technology Pitching 68

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. Financial markets open trading at 6:30 a.m. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Buzzwords seem endemic to all industries, but technology may be the worst offender. Often, those are the facts journalists care most about, like financial data, for example. If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Write like a writer.

Pitching 136

Pitching Writing Journalism Guidelines 136

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. As I write this piece, it’s currently trading at about $6.50 Going public gives us access to its historical financials, which I’ve long wondered about. 5) Articles, blog posts and content picks.

Pitching 150

Pitching YouTube Community Company 150

Critical Mention

OCTOBER 14, 2018

When it’s not servicing its many clients, you can follow its Tweets on its blogs, news releases and research reports. Follow the company for entertaining, informative blogs, industry news and conference announcements. When she’s not writing you can find her at music festivals, hiking or snowboarding. Until next time!

Agency 72

Agency Twitter Conference Financial 72

Shift Communications

JUNE 21, 2022

To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. It’s not only possible, but normal, for a technology to do both good and harm at the same time. Something as consequential and lasting as re-defining how the world’s financial system operates sure won’t either.

Marketing 60

Marketing Financial System Conference 60

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Marketing’s funnel is changing. It’s time to focus on Gen Z.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

APRIL 5, 2019

And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

ImPRessions - Crenshaw Communications

MAY 18, 2017

This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. When the FBI announced that it was hiring technology talent to develop a type of wearable emergency alert system, we went out with a pitch about entrepreneurs who had already done just that.

Media 212

Media Pitching Report Interviews 212

Rock the Status Quo

DECEMBER 10, 2015

Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. After this audience, perhaps technology publications are a great fit. Financial apps that help you grow your savings?

Pitching 100

Pitching Real Estate Banking How To 100

The Hoffman Agency

NOVEMBER 30, 2023

The UK media’s framing of these topics only served to spur my interest in the sector, which brought me to write this blog. Most of the criticism has centred on the figure, with national outlets, such as the Guardian and Financial Times , comparing it to the USA’s ($52B) and EU’s (€43B) sizably larger investments.

Government 36

Government Analysis Policies Industry 36

Critical Mention

OCTOBER 1, 2018

Utilize your blog strategically. But remember, not every blog is created equal. Although 55% of marketers say blog content creation is their top inbound priority, too many organizations post content just for the sake of posting it. When she’s not writing you can find her at music festivals, hiking or snowboarding.

YouTube 63

YouTube Video Pitching Social Media 63

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” I do have a sense of humor. Onclusive buying spree continues.

Publicity 85

Publicity Survey Enterprise Pitching 85

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. Selling PR’s value. Artificial intelligence. SCHEDULE A DEMO.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

NOVEMBER 26, 2018

You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles. Having natural links on an influencer’s page to your site or blog boosts your page in Google’s search results. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

JUNE 19, 2019

Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Additional options to consider are earned media , such as guest blogging for credible 3rd-party publications and reaching out to news outlets to feature your company’s press release.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. She then goes into detail about how organizations can adapt to technological changes and consumer behavior to improve brand recognition, social media presence and brand recognition.

Pinterest 71

Pinterest Viral YouTube Mobile 71