ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship.

B2B 147

B2B Leadership Customer Service eBook 147

Bianchi Biz Blog

FEBRUARY 2, 2023

Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. Potential Pitfalls of Using ChatGPT While ChatGPT is a powerful tool, it is not without its limitations.

Automotive 80

Automotive Training Customer Service Data 80

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. In a new twist on an old tool, it added comment analytics and have expanded on its native ad product.

Tools 60

Tools Pinterest Marketing Media 60

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

SEPTEMBER 21, 2016

With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. To shave off the time you spend on finding great content to share, use content curation tools like these to quickly find the kinds of articles your audience wants to read. Writing Press Releases.

Marketing 120

Marketing Comparison eBook Social Media 120

Cision

MAY 26, 2016

The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. Figure out what it’s about (marketing, sales, customer service, elephants?). Often this means sitting down and writing, designing, or recording. Also contains large amounts of sass. and so much more.

Analytics 200

Analytics Energy Google Data 200

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 100

Interviews Publicity Technology Social Media 100

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Currently, he is working as an editor at the writing service Essay Writing Land. Transparency. Personalization.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

AUGUST 4, 2020

This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Think: bloggers, influencers, podcasters and so on.

Media Relations 152

Media Relations Media Print Software 152

Critical Mention

MARCH 15, 2019

By using online social media monitoring tools for all of your social media accounts monthly, you can identify your most effective content and build a strategic posting schedule. Alexa Lemzy is the blog editor and customer service maven at TextMagic. Analyze your results. Until next time! Critical Mention.

Mobile 109

Mobile Social Media Marketing Media 109

Buzzstream

AUGUST 12, 2020

Do your research using the Buzzmarker tool as you browse the desired website or check LinkedIn and find who works as a writer/editor from the outlet you’re interested in. . To double confirm, check the blog itself to see if the person you found has any presence there. . Does this person write on the topic you’re pitching? .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Critical Mention

JULY 20, 2018

As a PR pro, one of the most important tools in getting your message across is your copy. Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Sword and the Script

JUNE 3, 2020

4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.”

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Doctor Spin

APRIL 5, 2023

Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

B2B 52

B2B Strategy eBook Small Business 52

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Gather feedback from your sales and customer service teams. Canva is great for this, as it’s a free graphic design tool for non-graphic designers.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. How can I improve my teaching to better train my students? What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. At this point, we’ll rely on AI-powered tools that counter deepfakes. AI: The poison and the vaccine.

Media 74

Media Viral Video Newspapers 74

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. The company rolled out three new chat channels to provided 24/7 support to customers. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Sales is unsure of handing over its customer database for email marketing campaigns. Blog visitors might leave a nasty comment. Customers might post a negative review. What is the ROI of social? What if we get sued?

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. Vuelio named this blog the best PR and communications blog in 2019. There’s seemingly a tool for every aspect of our work. She always improves my work.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 14, 2015

In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. 2) Influence and educate people in your network.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. Here’s a Q&A. And that’s just the beginning.

Community 82

Community Publicity Web Social Media 82

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Write about the thing, not the keyword string. It must involve marketing, sales and customer service teams.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. How blogging fits into a content marketing strategy. Writing tips to help you make the most of the only thing people really read. Measuring social media success with the right tools. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes. 6 as reported by Ragan’s PR Daily in January.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Beyond PR

AUGUST 31, 2016

When developing your organization’s content strategy, it’s important to stay ahead of the tactics and tools paving the way for tomorrow’s success. You spend a lot of time planning, writing, editing and designing content. How to Use Customer Service and Community to Create Killer Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. Most services use Nielsen or ComScore to report viewers, but got help you if you have data from both because their numbers can vary dramatically. Then there’s broadcast.

Measurement 52

Measurement How To System Comparison 52

ReimaginePR

DECEMBER 17, 2016

If you really can’t write: If you have no clue on how to write a proposal, it at least gives you the bare bones of what you should include, even if the writing isn’t reflective if your brand. Customer Service: Owner sends out heartfelt invitation to get real feedback from customers.

Tools 120

Tools Writing Meeting Infographics 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. PR adopts AI as a research and content tool.

Marketing 190

Marketing Content Marketing Data Social Media 190