Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees.

Training 40

Training Employee Customer Service Crisis 40

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Landis PR

JULY 26, 2021

This may be in social media posts, reviews, comments, online articles, blogs, etc. YEXT started as a location and listings management service that now offers advanced, AI-driven engagement interaction to help with sales, service and even employee communications. Sentiment is more advanced than simple monitoring.

Reputation 111

Reputation Tools SEO Customer Service 111

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers.

Blogging 111

Blogging SEO Web Google 111

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. 10 Tips to Activate Employees on Social Media. Blog Posts. 6 Customer Service Insights From Peter Shankman.

Marketing 120

Marketing Customer Service Employee Mobile 120

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 136

Instagram Technology Resources Employee 136

Landis PR

JANUARY 23, 2023

This place instilled in their employees to express “my pleasure,” which made me feel warm and fuzzy inside as if they genuinely enjoyed my presence. As a relationship builder and fastidious customer service guru, I want to know all the ways in which I can be more gracious and foster relationships with others.

Customer Service 98

Customer Service Writing Employee Communications 98

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Award entries need not be dull.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Tell customer stories. Recognize employees. These business relationships are powered by social media posts, which become engagement multipliers.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

5W PR

MARCH 13, 2017

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs. Productivity Isn’t Just the Culture.

Company 94

Company Employee Strategy Customer Service 94

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. Take a fresh look at your blog. Blogging is the #1 content marketing platform you should focus on doing well before you concern yourself about other content opportunities.

Agency 100

Agency Survey Customer Service Engineering 100

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Mindful Marketing

AUGUST 26, 2023

A couple of years ago, Island Cow, a popular restaurant on the island, was ordered to pay $222,000 to 48 employees because it created an illegal tip pool that “required tipped employees to share earnings with non-tipped workers, including dishwashing assistants and kitchen expeditors.” Learn more about the Mindful Matrix.

Retail 94

Retail Employee Customer Service Examples 94

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A social media manager loses their temper in a customer service post on Facebook. Don’t forget newpapers, blogs, chat rooms, and magazines. By Chris Syme. What are your core influencers saying?

Social Media 239

Social Media Crisis Training Media 239

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service. Is your Brand ready to be Purpose Driven?

Brand 88

Brand Branding Survey Study 88

Cision

FEBRUARY 11, 2016

Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. These people may be valuable later on when you’re looking for a quote for a press release or a unique perspective for a blog post. Improve decision-making.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, How will this affect client content strategy, events, customer service, SEO , and more?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

ImPRessions - Crenshaw Communications

MAY 15, 2018

Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.” The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

5W PR

JUNE 6, 2017

If the crisis is something like your airline employees dragging someone out of his seat and off the flight because of a company policy. After that, increasing customer service ideas and implementing those should eventually get you back in good grace. Refocus some of the efforts from the company and employees.

Crisis 76

Crisis Publicity Policies Airlines 76

Prohibition

MARCH 5, 2020

Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”.

Social Media 62

Social Media Trends Media How To 62

Mindful Marketing

SEPTEMBER 21, 2019

.’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” ” Subscribe to Mindful Matters blog. ” “If I put them on hold did that make them unhappy?

Company 51

Company Customer Service Analytics Ethics 51

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. How do brands decide who to target when there are so many users and networks to choose from?

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.]. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Articles, blog posts and content picks. Did you know?

Company 148

Company Tools Technology Software 148

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Try using the following methods. Ready to get your press release out there? Just leave everything to us! Feel free to reach out to Newsfile for help with your press release needs at office@newsfilecorp.com.

Communications 52

Communications How To Corporate Training 52

Beyond PR

JANUARY 3, 2017

Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Stories of your customers. Your employees. Even your customer service team needs to know the stories that you want to share with your customers. And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan? The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC.

Twitter 60

Twitter Customer Service Interviews Employee 60

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Opening up the floor and encouraging your employees to ask questions will help make informed decisions, and avoid employee backlash later on, when it might be too late.

Reputation 75

Reputation Employee Leadership Product Launch 75

5W PR

APRIL 4, 2017

Talk to employees about extracurricular activities and share their stories with the local newspaper, then share those articles on social media right after it comes out as well as about a month later, and then maybe again six months later. Have free drop-off and pick-up service to a nearby amusement park or other activity.

Hotels 74

Hotels Local Travel Social Media 74

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Engage with your fans and focus on customer service to generate positive reviews. This platform is primarily utilized for recruiting potential employees and generating business leads. Photo courtesy of Pixels.

Social Media 52

Social Media Consumer Brand Branding 52