Remove Blogging Remove Customer Service Remove Employee Remove Leadership
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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your customers believe in your organization like your employees do, it means more business.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product. Create a leadership positioning.

B2B 334
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The 22 Responsibilities of PR and What They Entail

Onclusive

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership.

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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

The best way to draw traffic (hello, potential customers!) is to demonstrate your business services and leadership using quality content. This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. Use this information to brainstorm for a blog or other content topics.

SEO 52
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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170