Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 48

Reputation Employee Leadership Product Launch 48

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 138

Instagram Technology Resources Employee 138

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Award entries need not be dull. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. The study identified 21% of its respondents as “believers.”.

Brand 88

Brand Branding Survey Study 88

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A social media manager loses their temper in a customer service post on Facebook. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line.

Social Media 239

Social Media Crisis Training Media 239

Prohibition

MARCH 5, 2020

Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MAY 15, 2018

Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.” The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” ​ Subscribe to Mindful Matters blog. The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. –John.

Airlines 54

Airlines Reputation Customer Service Social Media 54

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. And that’s where individuality and innovation come in, because people will get bored easily.

Brand 54

Brand Branding Trends Social Media 54

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Outside of the office, Megan has a blog focused on her passion for fashion, and shares her personal content via Instagram. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

David PR Group

FEBRUARY 18, 2016

Late last year, I met author and customer experience sage Brian Solis. My blog post about my conversation with him, Is Customer Experience the Next Killer App? was one of the most widely shared, liked and tweeted blogs that I have ever written. What’s the ROI on customer (or employee for that matter) happiness?

Employee 40

Employee Measurement Meeting Customer Service 40

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. For example: Yellowpages has contact information and sometimes individual employees.

How To 83

How To LinkedIn Tools Google 83

Polaris

SEPTEMBER 4, 2014

Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? For a PR pro, publicity is just one small part of managing a company’s reputation. Public Relations'

Publicity 100

Publicity Interviews Reputation Construction 100

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. It builds credibility and influence, plus it’s fantastic for generating leads.

Publicity 100

Publicity Trade Shows Google Twitter 100

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. ” Subscribe to Mindful Matters blog. Apparently, I’m not the only one with some unease about AI.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stuart Bruce

OCTOBER 30, 2014

The motion was “You don’t need compliance rules when your employees have social media.” Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you. Doing right by your employees. The debate was chaired by Lord Black, a director of the Telegraph Media Group.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

FEBRUARY 12, 2019

The result is pointless at best and a reputational issue at worst. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. It’s frequently broadcasted with no effort to listen or engage.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Interestingly, the best new public relations idea came from our part-time customer service representative. Collaborate With Your Customers. You can blog about it, too.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91