Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

Infographics 283

Infographics Consumer Video Examples 283

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%). 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. In a world where information is at people’s fingertips, brands must produce content that’s relevant, valuable, and shareable.

Viral 78

Viral Digital PR Storytelling Reputation 78

Newsfile

NOVEMBER 14, 2023

73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8

Examples 116

Examples Energy Retail Product Launch 116

5W PR

NOVEMBER 21, 2023

While it might seem a tad technical for some users, it offers advanced data capabilities, enabling real-time data processing, mathematical computations, and access to a wealth of information. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin.

Travel 78

Travel Hotels Infographics YouTube 78

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Utilize informative headings, subheadings, and bullet points to enhance readability. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. These can be used to both inform and educate the audience in a more visually appealing manner.

Strategy 88

Strategy Content Marketing Employee Google 88

Reputation Us

FEBRUARY 21, 2023

Businesses must distribute trustworthy information, the survey found. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Develop content that is informative, relevant, and engaging. Keep your team informed and engaged , ensuring alignment with the company’s goals and values.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

DECEMBER 28, 2022

Trusted sources of B2B information. What sources of information do B2B buyers trust? Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. The average blog post was 1,376 words in 2022.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Trusted sources of B2B information. What sources of information do B2B buyers trust? Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR.

B2B 90

B2B Report Survey Marketing 90

Business Wire

FEBRUARY 21, 2017

We review the technical changes and the behavioral changes that directly affect the visibility and consumption of information. Once we gather this information, we make tactical suggestions that PR professionals can use to increase the success of their work. Let Your Coverage Be Your Guide! Did they use your language or your angle?

Writing 213

Writing Report How To Google 213

5W PR

AUGUST 12, 2020

Keep healthcare staff informed about COVID-19 policies. The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. The following are some notable strategies that organizations can adopt.

Healthcare 88

Healthcare Strategy Communications Policies 88

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

MaccaPR

FEBRUARY 2, 2016

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

Trends 48

Trends Blogging Brand Branding 48

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

JUNE 11, 2019

Some organizations want to prevent competitors from downloading information. Content is plentiful these days – whatever information you are offering is probably available somewhere else that does not require registration. I like to see things like case studies and infographics freely accessible. The Case Against Gated Content.

B2B 122

B2B Mobile Content Marketing SEO 122

Newsfile

SEPTEMBER 27, 2023

Moreover, you can use high quality images, videos, infographics, tables or charts. Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more.

How To 95

How To Tourism Fashion Travel 95

Waxing UnLyrical

OCTOBER 7, 2019

It refers to a multitude of practices that help share information, advice or entertainment. The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Newsfile

SEPTEMBER 28, 2023

Moreover, you can use high quality images, videos, infographics, tables or charts. Specifically, consumers look forward to changing to cooler weather fashion as a crispness fills the air. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more.

How To 93

How To Tourism Fashion Travel 93

Presspage

AUGUST 12, 2020

In terms of a newsroom, UX might influence the layout of the page, the fonts used, the color palette, and the information architecture. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. Information Architecture.

Brand 117

Brand Branding Infographics Analytics 117

Engage PR

SEPTEMBER 13, 2021

Done well – with content that the reader will value – it helps a business to position its brand as a leader in its particular niche and become a trusted source of information. Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more.

Infographics 60

Infographics Education Social Media Content Marketing 60

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

AUGUST 5, 2016

And this way, the PR industry becomes a partner in communicating truthful and factual information.” They dig through LinkedIn and blogs for experts and sources. LinkedIn news consumers are more likely to be high earners and college educated. LinkedIn news consumers are more likely to be high earners and college educated.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PR 20/20

MAY 16, 2023

Personas are crucial to inform your marketing and sales team about the following: What motivates them, personally and professionally? How do they consume information? Instead of spending the majority of your time creating numerous time-consuming assets, the iceberg method enables you to work smarter—not harder.

Marketing 69

Marketing eBook Resources Tools 69

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media.

Brand 88

Brand Branding SEO How To 88