ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Match voice to the publication or blog. One blog post can become a SlideShare deck, video, infographic, quote image. Publish more than once in the same blog. Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Presspage

FEBRUARY 26, 2024

By proactively sharing information addressing potential questions, and fostering open dialogue, you demonstrate your commitment to openness. When it comes to clarity of information, a digital newsroom tool (such as Presspage), is an effective way to centralize your efforts. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Content that educates and informs customers can build trust and authority in an industry or a company. Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. This can help prevent customer churn and encourage repeat business.

Strategy 193

Strategy Reputation Infographics Banking 193

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

5W PR

APRIL 18, 2024

Today’s B2B tech buyers hold the power of information at their fingertips. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion. Being heard and making a mark calls for a well-thought-out strategy. They crave a variety of engaging formats.

B2B 78

B2B Media LinkedIn Infographics 78

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Businesses can build a devoted following using content marketing that is informative and compelling. Content should begin, if possible, with trusted information from convincing, third-party experts.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%). 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). There, brands are able to promote their unique perspective — and products — while also providing valuable information to consumer audiences. Next, know your platform.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

MAY 7, 2015

After all, everyone’s blogging, so how can you stand out? Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. LinkedIn Blog Posts. Ebooks and Whitepapers.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. It allows them to convey complex financial information into visually appealing and easily digestible formats.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

MARCH 27, 2024

Once this information is collected, companies are able to tailor their content to be pertinent and captivating. Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Use attractive images, infographics, and videos to captivate attention and make the message stand out.

Publicity 78

Publicity Strategy How To Marketing 78

5W PR

OCTOBER 10, 2023

It’s a one-stop shop for information and entertainment. It’s an engaging and easily digestible way to consume information. Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Regular updates keep the target audience engaged and informed.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

NOVEMBER 21, 2023

While it might seem a tad technical for some users, it offers advanced data capabilities, enabling real-time data processing, mathematical computations, and access to a wealth of information. Questmate Forms Questmate Forms is a boon for those creating infographics and forms. World News Stay informed with the World News ChatGPT plugin.

Travel 78

Travel Hotels Infographics YouTube 78

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Utilize informative headings, subheadings, and bullet points to enhance readability. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. In a world where information is at people’s fingertips, brands must produce content that’s relevant, valuable, and shareable.

Viral 78

Viral Digital PR Storytelling Reputation 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. How would they pitch their blog to someone else in their niche?” Finding new opportunities with the prospecting tool Why Use Prospecting?

Resources 103

Resources Analysis Infographics Examples 103

5W PR

SEPTEMBER 11, 2023

When it comes to health and wellness communications via research, PR serves as a bridge between researchers and the public, translating complex scientific information into accessible messages that resonate with a wider audience. Storytelling humanizes the research and makes it relatable.

Publicity 78

Publicity Communications Study Storytelling 78

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Provide Useful Information. Another strategy to employ involves providing users with useful information. Flo has even become a bit of a celebrity with almost five million likes on Facebook.

Industry 222

Industry How To Insurance Insurance 222

5W PR

MAY 8, 2023

Providing factual information helps customers understand the rationale behind the increases. Communicating Early and Proactively Companies should inform customers of price increases early and proactively. Visual aids like infographics can help illustrate the message and make it more accessible to customers.

Consumer 88

Consumer Communications How To Transportation 88

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Develop content that is informative, relevant, and engaging. Keep your team informed and engaged , ensuring alignment with the company’s goals and values.

Strategy 59

Strategy Company Communications Construction 59

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

Buzzstream

DECEMBER 5, 2023

Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. Should I pitch to everyone in my database?

Infographics 62

Infographics Pitching Writing Blogging 62

Reputation Us

FEBRUARY 21, 2023

Businesses must distribute trustworthy information, the survey found. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Globally, 72 percent of people believe CEOs are obligated to defend facts and expose questionable science.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes. Changes in competitive positioning. Implications for specific departments. Requirements. About Us page. New images.

Communications 250

Communications How To Telecommunications Employee 250