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How to Put the Creative into Public Relations

Landis PR

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. Public relations requires a variety of skills: strategy, communication, analytics and creativity. The good news is that it is never too late to learn how to flex your creative muscles.

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Top PR Insights From 2023 – It’s More Than AI!

ImPRessions - Crenshaw Communications

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. Here’s to putting the knowledge to good and constructive use!

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Six Ways You Can Make Criticism Constructive When It Comes to Communications

Barokas

But honest dialogue about what’s working and what needs work motivate creativity, hard work and improvement. Giving and receiving constructive criticism isn’t easy, but it is vital. All criticism should be taken as constructive and of intrinsic value, intended to amplify client successes – not roadblock it. . Follow-up .

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

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How To Make A Killer Content Calendar

ImPRessions - Crenshaw Communications

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Here are some ways to construct a killer content calendar and get the most out of it.

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Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

Deirdre Breakenridge

A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. If you want to add creative sonic elements to your audio, try some of these free sound effects. Your supporters can provide constructive feedback to keep your podcast fresh and exciting. Sell the Star Power.

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The Impact of Google’s Helpful Content System on Link Building

Buzzstream

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. So, we need a new placeholder metric.

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