The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JULY 26, 2016

PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. To truly stand out, you need creativity, innovation and originality. Everyone applying for a position in PR should be writing a blog. We just open the doors and the customers will come.”

Writing 120

Writing Engineering Journalism Analytics 120

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Like our peers in the advertising industry, we share that same goal of making our clients appear successful, exciting and relevant. In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. You do need the storytelling, relationship building, creative and analytical skills.

Google 119

Google Data Government Social Media 119

PRSay

OCTOBER 14, 2016

My colleague, Katy Hendricks , wrote an insightful blog post back in January reflecting on how Coldwell Banker approached partnerships and thought leadership at CES 2016. This kind of work takes creativity, care, persistence and an openness to allowing relationships to evolve in different ways. Others may stay more on the periphery.

Real Estate 60

Real Estate Leadership Conference Construction 60

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

Tough Sledding

FEBRUARY 4, 2016

Architects create 3-D models of their ideas and oversee the construction of massive building projects. I can find similar images on our competitor’s advertising, but I’m trying to be fair here. I suppose there’s a simple solution here, and it involves hiring a creative team to work alongside our digital marketing agency.

Publicity 28

Publicity Construction Analysis Conference 28

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Construct buyer personas. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. A poorly constructed online press area will turn off many journalists, especially if finding contact information is difficult. Use Your Imagination.

Web 40

Web Pitching Local Report 40

PR Conversations

APRIL 21, 2016

As Kirstene Stewart states, “Homogeneity is a creativity killer.” Go ahead and laugh at my “creativity” because if you think too hard about it you might just cry instead.). Stewart elaborates that trust encourages constructive criticism, disagreement and healthy debate. Main and body images by geralt on Pixabay.

Employee 40

Employee Internal International Corporate 40

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. Due to this massive trend major corporations and Fortune 500 brands are adopting the ‘slice and dice’ formula for their own advertising efforts. It’s April and my friend April sent it to me, so this is fitting to begin a month with.

Television 40

Television Advertising Advertising Corporate 40

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132