Buzzstream

MAY 2, 2024

You need to be internally linking to pages you care about on your site, which sends an important signal to Google that this page is important and matters, and it should rank. Google only cares about three, but five is twice as good as three. He did this really interesting analysis of the, like 12 companies that.

Internal 62

Internal International Insurance Insurance 62

Flack's Revenge

MARCH 30, 2020

What should we say to customers, and the market? Should we continue to pitch the media and promote our news? It is not all about Business. You should check in, let them know that you are thinking of them, and that you care beyond the monthly fee. We are all adjusting to the new, shut-in normal. Frank Strong.

Crisis 199

Crisis Pitching Airlines Technology 199

PR for Anyone

SEPTEMBER 1, 2022

The majority of my clients are established in their business. I talk about it all the time but mastering newsjacking is the easiest thing you can do. See my story in the video about Steve and what he did. Check out social media and what people are talking about. I talk about it all the time. PR FOR ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

NewsWhip

AUGUST 17, 2023

In fact, that’s kind of my whole point. You don’t have to work at a media monitoring company to know that generative AI is hot these days. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. The problem is, everyone can do that. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Most online reputation management companies focus solely on helping their clients fix their online reputations.

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

FEBRUARY 16, 2021

57% are neutral about trust in NGOs. 53% are neutral about trust in trust government; and. 51% are neutral about trust in trust media. Overall, respondents indicated “my employer” was the most believable source of information. It’s not about you, your company or products. It’s about your audience.

Government 138

Government Survey Ethics Media 138

Solo PR Pro

APRIL 26, 2022

I position Recode or a Forbes or Fortune event, for example, as “stretch goals,” so that my clients understand that these are highly competitive, typically feature well-known brands and will be tough to secure. I generally hyperlink the executive’s bio and the company site when introducing the client as a potential speaker.

Conference 104

Conference Resources Leadership Education 104

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

How To 142

How To Content Marketing Banking Advertising 142

Sword and the Script

DECEMBER 29, 2020

That’s about 24 more than were published in 2019. While I publish one post per week like clockwork, this year I redoubled my efforts to try to publish two posts per week. That’s a difficult goal and as the numbers suggest, I succeeded in getting two out about 50% of the time. Here’s why links can be better than a mention.

SEO 101

SEO Software Resources Newspapers 101

PRSay

JUNE 13, 2019

“Who cares?”. With more than 25 years of experience reviewing and investing in early-stage business opportunities, Dalvey usually knows within minutes whether to continue talking with the founder of a new company. Ninety percent of my decision to move forward is based on the person and the team,” Dalvey says.

Enterprise 140

Enterprise Pitching Company Employee 140

PR 20/20

SEPTEMBER 9, 2022

My point in sharing this with you is to explain how a lot of marketing “rules of thumb” produce the same outcome—you can find success following the rule and you can find success going in the opposite direction. Here are four marketing rules of thumb to think twice about. Copy should be short. So why still use it?

Marketing 72

Marketing Case Study Product Launch Examples 72

Communications Conversations

JANUARY 2, 2020

I still remember my first blog post. The title: Five ways to start fixing the health care industry. That post represented the start of my social media journey. A journey that would not only transform my professional trajectory–it would completely change my life. But, about what interested ME.

Social Media 78

Social Media Media LinkedIn Instagram 78

Sword and the Script

DECEMBER 20, 2022

Be careful whose advice you buy, but be patient with those who supply it. That’s one of my favorite quotes and I think of it every time prediction season comes around. That’s one of my favorite quotes and I think of it every time prediction season comes around. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. I’m not going to try to convince you why doing keyword research is important. That’s a blog post for another day.

Blogging 111

Blogging SEO Web Google 111

PR 20/20

JUNE 30, 2022

So as a marketer, why should you care? Now before I consider changing my career path to architecture, let’s dive into what’s so important about these informational structures and learn how they can attract organic traffic to your website. But isn’t a pillar page just a really long blog post?”. Improved SEO.

Engineering 80

Engineering SEO Instagram Writing 80

Sword and the Script

APRIL 7, 2020

In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post.

Technology 118

Technology System Tools Government 118

Journalistics

JANUARY 3, 2016

While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened.

Blogging 64

Blogging Analytics Google Writing 64

Mindful Marketing

MAY 22, 2022

To many, these lawsuits are the epitome of money-grabbing lawyers eager to profit from a first-world problem-- With so many truly important events happening in our world, why should anyone worry that Whoppers aren’t as juicy as they appear in their pictures?

Consumer 105

Consumer Advertising Advertising Corporate 105

Contently - Strategy

NOVEMBER 3, 2021

But that doesn’t mean that all journalistic rigor should go out the window. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

JULY 27, 2021

Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same. These are veteran communicators too – about 88% of respondents have 11 or more years of experience as a professional communicator. Why Media Relations is Harder.

Media Relations 173

Media Relations Media Pitching Survey 173

Contently - Strategy

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. Only about 17 percent of U.S.

Brand 77

Brand Branding Banking B2C 77

Sword and the Script

DECEMBER 21, 2021

You’ll find my own prognostication at the very bottom. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. My B2B clients are more open to sponsored content. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Hoffman Agency

NOVEMBER 30, 2023

My knowledge of semiconductors before joining The Hoffman Agency was rudimentary at best. I only really cared about the best chipsets for phones so I could get the best value for money on my handset as a student. The government’s view was, of course, featured, although not as convincingly.

Government 36

Government Analysis Policies Industry 36

OnePitch

MAY 12, 2022

Tell us a bit about your role at Bospar and who your clients are. What goes on inside the newsroom is a mystery to most companies seeking exposure. With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Energy and enthusiasm are contagious.

Strategy 52

Strategy Interviews Pitching Energy 52

Doctor Spin

DECEMBER 7, 2023

This form of intelligence is about the capacity to analyze problems logically, carry out mathematical operations, and investigate issues scientifically. This is about understanding and interacting effectively with others. Please support my blog by sharing it with other PR- and communication professionals. 3 Gardner, H.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Buzzstream

FEBRUARY 9, 2024

A template would look something like this: Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. How to Pitch: Pitching infographics is all about the connection to the site.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. That person is Brianna Caroll Boyle and she’s my guest for the 40th edition of the Off Script series. Before a company can raise its profile, it needs to ensure it has a clear vision and a strong product.

Brand 107

Brand Branding Reputation Corporate 107

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. And tech companies like Intel ( IQ ) and Cisco ( The Network ) have been at it for quite a while as well. This is the biggest and probably most important hurdle for many companies. But, will this brand journalism trend continue?

Journalism 140

Journalism Company Brand Branding 140

Communications Conversations

DECEMBER 5, 2019

So, I thought, why not feature her here today as a PR Rock Star? Let’s learn more about Rebecca Lechner. Tell us about your new role and what being an “Employment Brand Manager” means? I have gotten that question from many people since starting my role! So, the cues are all positive. You have a new job!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. The team had long since stopped caring. And why should they? Example of a Decision Support Matrix The Army once stuck me in a unique position that was a level above my paygrade.

Marketing 86

Marketing Guidelines Social Media Conference 86

Mindful Marketing

JUNE 27, 2020

As an African American woman, a Christian, and a millennial, social justice is near and dear to my heart. When working for a company, I want to know that it cares about addressing the legacy of inequality in our nation, one hire at a time.

Real Estate 111

Real Estate Community Employee Education 111

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links.

Infographics 160

Infographics Data Blogging Mobile 160

Buzzstream

JUNE 16, 2021

Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns. However, I think these types of campaigns are worth exploring in more depth, because whilst they can feel like safe bets, and can indeed work well, in my experience they haven’t always delivered the results I was hoping for.

Digital PR 160

Digital PR Film Instagram Writing 160

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. It’s unclear why Comedy Central stopped its roasts. One such company is the global consumer goods producer Unilever.

Insurance 99

Insurance Insurance Social Media Comparison 99

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 133

Examples Software Pitching Tools 133

Communications Conversations

SEPTEMBER 9, 2014

But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. And, I think that’s why so many people are drawn to Nora Purmort. What would you tell those who are considering a career in social/PR about the differences between the two?

Energy 128

Energy Corporate Agency Insurance 128