Stephen Waddington

DECEMBER 30, 2019

Let me know what I’ve missed. PR is a social science. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. What I saw was quite impressive. What I saw was quite impressive. Users access these functions by logging into the product through a web browser. This includes blogs, discussions and other formats. 1) Overview of Notified.

Software 115

Software Tools Publicity System 115

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Shift Communications

NOVEMBER 10, 2016

Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – Are all social channels – LinkedIn company pages and executive profiles, Twitter handles, etc. no website, no social channels, etc.), So where do you start? Balance Strong Foundations with Flexibility.

Healthcare 144

Healthcare How To Analytics Mobile 144

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. So let’s talk about what AMP is.

Mobile 96

Mobile SEO Web Google 96

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Bloggers would pick up on the news coverage.

SEO 120

SEO Engineering Content Marketing Agency 120

ReimaginePR

MARCH 17, 2015

I expected the response to be a resounding yes – as in my mind, scraping an email off of the web, adding it to an untargeted list and blindly blasting a release undermines a publicist’s primary objective: to build and maintain the integrity of relationships with the media and public. My inbox and my patience had reached capacity.

Web 120

Web Fashion Social Media Blogging 120

Sword and the Script

MAY 14, 2019

That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service.

Case Study 117

Case Study Software Data Web 117

Contently - Strategy

SEPTEMBER 20, 2022

So, what does plagiarism look like in today’s world? The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity?

Social Media 73

Social Media Ethics Trends Viral 73

The Resolution Blog

DECEMBER 29, 2017

It’s new year and we want 2018 PR campaigns to be award winners. Content creation activity plus a media sell in 2017 activity to review? It’s likely to be social shares. It’s likely to be social shares. It should be social shares with guidance on the share number. What elements should be added to the 2018 strategy?

Google 120

Google Analysis Comparison Data 120

PR Fuel

MARCH 14, 2021

With this in mind, read on to learn about the links between press releases and SEO, and the benefits your business can enjoy! What Are Press Releases? It first helps to know what constitutes a press release. Press releases are different than content marketing blog pieces in that they’re also written like a news story.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In other words, the evidence suggests they know what they are doing.

Software 85

Software Media Relations Pitching Media 85

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Strategy 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. The Tony nominees were announced this week, and it’s award season for public relations as well. Write more and write better.

Writing 149

Writing Education Pinterest Creativity 149

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” Hard to select just one, eh? were.talking about booties that day.” Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. Internet-driven forms of digital media have led to the use of an integrated media model.

Media 103

Media How To Advertising Advertising 103

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected. Prohibition PR provides the best in online reputation management services, including social media monitoring and response. Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them.

Storytelling 60

Storytelling Local Community Case Study 60

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Here’s how to put your plan together, what to remember and how you can access specialist support. What is a PR Crisis? What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Awards Blog

MAY 15, 2019

Attribution is key to demonstrating the correlation between your spend on awards and sales. We will continue to update this post, and share additional insights via other posts in our blog. What has worked for you and what hasn’t? What has worked for you and what hasn’t? The ROI of Awards.

Analytics 57

Analytics Google Course Web 57

Presspage

JANUARY 17, 2018

“If you’re doing what’s most natural and right for your readers,” says Jared Hoffmann, digital marketing manager at Children’s Mercy Kansas City , “that’s in Google’s best interest as well.” ” Here are some tips. Microsoft, too, generates feature stories, videos and other content.

SEO 60

SEO Engineering Mobile Pitching 60

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Impact: The average social engagement per piece of content created by this influencer within this topic.”. My ideas are often syndicated in a variety of news and blog outlets.

Marketing 60

Marketing Study Survey Content Marketing 60

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. ” — The Role of Earned Media in Inbound Strategy.

Content Marketing 52

Content Marketing Conference Video Analytics 52

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. You’re working for “the man” and wondering what going it alone is like (don’t let your big boss catch you reading this). I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. What’s a One Man Band? “A You’re a fan of honesty.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. b) More pay-to-play opportunities to participate in national media relations opportunities. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. As you can see at right, the app brings you top stories of the day tailored to each user along with a “Daily Pulse” of curated news every day available for all readers.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. As I prepare for another year-long deployment , between packing and planning, I’ve found a little time to reflect on why: at times the work in uniform can be amazingly similar to my work in PR.

Community 109

Community Training Social Media Twitter 109

Remote PR Jobs

SEPTEMBER 25, 2023

You need to be aware of what’s going on in the world, what’s happening in your niche and what the competition is doing. When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before.

Pitching 100

Pitching Interviews Trends Journalism 100

PR 20/20

SEPTEMBER 19, 2017

According to a recent survey by CMO Council and RedPoint Global , “… only 3% of respondents felt all of their automation, engagement and deployment tools were fully connected, with data, metrics and insights traveling freely between different technologies.”. HubSpot continues to flourish because of one solid fact: the product works.

Marketing 40

Marketing Tools Data Report 40

ImPRessions - Crenshaw Communications

MAY 20, 2020

On average, mobile device users have about somewhere between 60 to 90 apps on a single device. Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Think Tinder meets pitching.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Facebook 108

Facebook Twitter Blogging Social Media 108

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. It might also provide a thought about what might happen next year. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. He wrote, “So 9.5

B2B 116

B2B Marketing Survey Software 116

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. The Google blog gave these questions as a guideline for creating trustworthy content: Would you trust the information presented in this article?

Google 113

Google Guidelines Web B2C 113

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. We still prize earned media stories that appear in brand-name media outlets. Mastering new tools. If you work in public relations at all, the answer is yes.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Finding Your Match.

Agency 40

Agency Marketing Financial System 40