ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs. Many verticals feature individual categories like “executive of the year” or “CEO of the year.”. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. The bar for relevance in certain categories, like her beat of cybersecurity, is high. Respect ethical lines: PR’s not bribery. Breaking: Journalists want to report news.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Mindful Marketing

JANUARY 8, 2024

Included are things like poems, musical compositions, books, photos, paintings, blog posts, computer programs, and movies. Trademarks – Are words, phrases, designs, symbols, or some combination thereof, used to differentiate one company’s goods from others in the same category. The length of copyright protection varies.

Film 94

Film Creativity Video Enterprise 94

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Outdoor and Transit Media Although this has many similarities with printed media, it is considered a type of mass communication requiring its own category.

Ethics 52

Ethics Communications Print Television 52

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. ” Continue reading at your own peril if you’re not that far!].

Strategy 258

Strategy Trade Shows Case Study Course 258

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Mindful Marketing

OCTOBER 19, 2022

Amazon has an entire category of “nostalgic toys” that includes the Magic 8 Ball, Lite Brite, Lincoln Logs, Slinky, Spirograph, Candy Land, Operation, Evel Knievel, and Etch a Sketch. So, it seems that selling nostalgic play to adults is often effective marketing, but is it ethical? Kohl’s carries a 4 ft.

Apparel 103

Apparel Sports Construction Resources 103

Mindful Marketing

NOVEMBER 6, 2022

In the segment , NBC reporter Jacob Soboroff asks Fisher about the ethics of deepfake video and whether it could be a threat to democracy. My analysis is biased, but I would put my telephone pole removal example in the harmless category. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Polaris

DECEMBER 18, 2014

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Yet many brands operate in highly competitive markets.

Trends 135

Trends Marketing Pinterest Social Media 135

Mindful Marketing

OCTOBER 31, 2020

Lower consumer expectations : Gallup’s annual survey about the ethics of 20 different occupations supports that people hold politicians, and likely their ads, to a lower standard: Members of Congress consistently bring up the bottom of Gallup’s list, suggesting little esteem for them and other elected officials.

Advertising 85

Advertising Advertising Ethics Government 85

Contently - Strategy

FEBRUARY 16, 2023

Google continuously updates its algorithms to rank blog posts and web pages. Using NLP, Google categorizes search queries into four categories —navigational, transactional, promotional, and commercial. The algorithm updates mean it’s not just about the keywords anymore. Conduct an SEO audit.

SEO 93

SEO Strategy Google Engineering 93

Presspage

AUGUST 1, 2017

It needs to be an understandable part of your brand image, brand story, ethics and goals. By including all four categories in your event, you will hit the ‘sweet spot’ “Generally, we find that the richest experiences [.] Are there ways you can approach all the elements in your program to hit all four categories?

Ethics 74

Ethics Web Conference Tools 74

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. Is the compensation reasonable for the role?

Pinterest 120

Pinterest Case Study Internal International 120

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. It may even lead to the creation of new categories or marketing service as happened with search marketing.

Analysis 60

Analysis Technology Tools Exercises 60

Buzzstream

MAY 30, 2018

Maybe with the intention of getting a backlink from their blog, or maybe collaborating with them for marketing purposes. Your brand goes against their ethics. You can use parameters like the number of followers, category, last activity and location to focus your search. But things are never that easy.

Pitching 105

Pitching Ethics YouTube Travel 105

Communications Conversations

MARCH 14, 2017

We brought in new categories, removed some others and broke out some categories by size of the organization. PRSA has a code of ethics. First is elevating the code and making it understood that ethics matter. We need to talk about why ethics matter now more than ever. So that is where I am focused. Do you yield?

Ethics 68

Ethics Leadership Examples Fashion 68

PRSay

AUGUST 15, 2016

People who have experienced the trauma fall into the following categories: Survivors of past traumatic events (e.g., By the same token, we need to be able acknowledge within ourselves any racial or cultural misgivings that we may have, explore these feelings, and work to maintain a racially and culturally inclusive work ethic.

Ethics 60

Ethics Leadership Resources Employee 60

Sword and the Script

JULY 24, 2018

For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. As the still new technology continues to develop, there will be many important ethical questions involving AI. ” Subscribe to Mindful Matters blog. It’s fine to ask if artificial intelligence is sentient.

Comparison 65

Comparison Technology Google Engineering 65

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Continue reading at your own peril if you’re not that far!].

Strategy 74

Strategy Trade Shows Case Study Course 74

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Ideas are organized by marketing category (e.g. Some jobs will be lost, and new ones, some we can’t even fathom, will be created. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? For example, if someone reads a product review about your product in a third-party blog, closes the article and then visits your company website the next day, how would you know? Is that relationship building?

Case Study 116

Case Study Software Data Web 116

PR in High Definition

OCTOBER 26, 2020

The only reason we do use it is because it’s easier to quickly lump dissenting voices into one category with a name that has a negative connotation, than it is to deal with the issue they’re complaining about. These are social, ethical, and moral matters. In the business world, the easy option is rarely the correct one.

Groups 62

Groups Employee Leadership Examples 62

Cision

JUNE 29, 2015

“It is the unspoken ethic of all magicians to not reveal their secrets.” In a recent Invisibilia podcast entitled “ The Power of Categories, ” hosts Lulu Miller and Alix Spiegel examined a Florida retirement community consisting primarily of people who immigrated from India. Self-disclosure.

Study 120

Study Writing Facebook Groups 120

Mindful Marketing

JUNE 14, 2019

If Eric’s experience falls into any of these three categories, it might represent the last one. However, at the core of Eric’s experience is an ethical question: Should Amazon or anyone be pricing products this way? Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Retail 55

Retail Consumer Software Web 55

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Practitioners have a responsibility to work to ethical standards. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

MARCH 6, 2018

Now when I talk to people about what it costs to do social media well, I say there are three categories of expense: resources (ie, people time to manage your social media), content (either people resources in-house or outsourcing) and paid. They understand how to find information and have very high standards for accuracy and ethics.

Social Media 102

Social Media Media Corporate Resources 102

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The vast majority of brands we talk to at Marketing Artificial Intelligence Institute (MAII) fall into the Passives group, with some easing into the Experimenters category. However, this won’t happen without a focus on privacy, ethics and morals.

Marketing 47

Marketing Technology Training Privacy 47

Stephen Waddington

AUGUST 27, 2018

Their belief is that publics are not fixed categories waiting to be identified but are formed dynamically through the conversation in which they participate. Other challenges include ethics, power, propaganda and Western bias. Table 3: Academic criticism of the Excellence Theory.

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

NOVEMBER 11, 2010

Until his health started failing (he suffered two heart attacks), he awoke religiously with the sun, had an impeccable work ethic and, above all, put family first. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox.

Facebook 105

Facebook Twitter Transportation Measurement 105

Contently - Strategy

DECEMBER 1, 2022

Is ethical manufacturing a priority? Use your USPs, value proposition, mission statement, and tagline to draft brand messaging pillars, which may become website sections or blog categories, and help you define your marketing strategy. Ask questions like: Is diversity something you champion? How do you develop employees?

Strategy 99

Strategy Brand Branding How To 99

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In the health category, there’s no such thing as a generalist … think about what your audience is searching for,” said Amy O’Connor, editor-in-chief of Healthination. Just look at what GE Reports has done.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. In the health category, there’s no such thing as a generalist … think about what your audience is searching for,” said Amy O’Connor, editor-in-chief of Healthination. Just look at what GE Reports has done.

Healthcare 52

Healthcare Content Marketing Industry Trends 52