article thumbnail

PRSA Releases Ethical Guidance on AI for Communicators

PRSay

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

Ethics 164
article thumbnail

The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning.

Blogging 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Blog Contest Winner: How The FEEL Model Can Get You Closer to Your Goals

Deirdre Breakenridge

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. I scored lowest (love of mission) in the area that I expected and higher (or highest) in those areas that I expected (empathy and ethics), as well. Back in 2014, I made a comment on Facebook about the movie Dear White People.

Blogging 239
article thumbnail

PRSA’s Code of Ethics

HMA Public Relations

Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.

Ethics 90
article thumbnail

Blog Contest Winner: Can Mastering the FEEL First Model Unite the Contrasting Generations?

Deirdre Breakenridge

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. With newfound empathetic growth, and existing strengths in ethics, passion, and facing my fears, I should ideally be able to connect and communicate better than ever before. Assess and Repeat. appeared first on Deirdre Breakenridge.

Blogging 213
article thumbnail

Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111
article thumbnail

#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

Ethics 314