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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. The post Building a perfect pitch?

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Best practices for building a perfect pitch

Onclusive

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

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Building Confidence In Your Public Relations Pitch

The Hoyt Organization

When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute. That’s why we’ve put together this article on how to build confidence in your PR pitch. Knowing your audience is the first step toward successful preparation for a pitch meeting.

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Do Editorial Calendars Still Matter When Pitching the Media?

Garrett Public Relations

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? Read More » The post Do Editorial Calendars Still Matter When Pitching the Media? Here’s an example.)

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What Editors and Writers Want From PR Pitches in 2018

Cision

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. All of them are bad.

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Increasing Your Media Coverage Through Storytelling

PRSay

In today’s media environment, pitching reporters and editors has become a lost art. But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Find your organization’s best stories.

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Bad Things Happen When PR Pitches a Plagiarized Byliner

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article? Techniques For Effective Business Communications. The prudent first step would be investigating whether it’s true.

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