Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. For example, ask a question to prompt discussion around the article. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now!

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Often successful PR begins with the perfect pitch idea. There are hundreds of beer bloggers and by reaching out to those with high Alexa ratings, a healthy number of incoming links, Facebook likes and Twitter follows with samples, interviews and images, we’ve seen remarkable results. Blog storytelling has reach.

Blogging 159

Blogging Interviews Storytelling Community 159

PRSay

OCTOBER 31, 2019

I recently had the chance to interview a producer who had worked at CNN for the last 18 years. She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. Get more media pitching knowledge from Michael Smart here.

Pitching 138

Pitching Video Engineering Web 138

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. That compendium of millennial listicles and goofy articles like this one on dads and babies? Authentic Storytelling Project. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MAY 29, 2018

A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles. Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. Your message doesn’t measure up.

Apparel 160

Apparel Construction Agency Interviews 160

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Articles will get shorter and video will remain king. What is the #1 thing you try to express to new clients when you bring them on board?

Journalism 78

Journalism Social Media Radio Fashion 78

PR Fuel

OCTOBER 19, 2021

The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. Become a Storyteller. If somebody was interviewing you for your press release, they would ask you all the W questions. We spoke about storytelling, but this is important: don’t lie.

Writing 52

Writing Product Launch Storytelling Pitching 52

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do).

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Instead, they pitched me on a position they had open. I’m a big film buff; and talk about a good storyteller. And they told a good story. Or maybe the director William Friedkin.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

NOVEMBER 18, 2017

Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. The article offers simple advice for color choices, typeface, and white space: “White space literally makes your infographic ‘easy on the eyes’ for readers.”. 2) Design fundamentals. So, what does that mean?

Infographics 69

Infographics Data Case Study Content Marketing 69

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. I’ve written more than 3,000 articles in my career, so I know how reporters think, what makes them tick, what stories will resonate with them and what facts or issues will make them back away.

Journalism 120

Journalism Newspapers Writing Report 120

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. One of our clients, JotForm, wrote an article (we didn’t ask them to!) This interview has been lightly edited and condensed. Like many entrepreneurs, Matt Byrom founded his business because he couldn’t find anyone else to do what he needed.

Marketing 111

Marketing Video Product Launch YouTube 111

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

MARCH 3, 2020

For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes. just local media pitching, solely trade media, etc.).

Radio 100

Radio Print Television Local 100

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. I discovered.

Communications 383

Communications Tools Google Resources 383

Ishmael's Corner

OCTOBER 29, 2014

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) Still, even the cursory information from Facebook reminds PR to emphasize visual storytelling and content with an emotional dimension that prods an action on the part of the reader. They could answer with as many sources as they liked.

Facebook 148

Facebook Storytelling Media Retail 148

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Then, follow up with journalists to gauge their interest, offer additional information, and/or arrange interviews.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Communications Conversations

AUGUST 31, 2018

I thought this recent WaPo article was interesting. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I thought this recent WaPo article was interesting. But, in general, reporters don’t want a product pitch on a press release. A lot of things.

Media 112

Media Journalism Report Video 112

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. Why not create a quick video interviewing the new hire, talking about those same topics and posting it on LinkedIn, Facebook or YouTube?

Pitching 100

Pitching Local Trends Interviews 100

Contently - Strategy

JANUARY 9, 2019

They only want to turn their most heavily trafficked articles into social-optimized clips, cutting a post into captions to place on top of B-roll. Turning articles into videos might seem like a no-brainer, but audiences can tell when a video was just churned out without a clear purpose. Complement your writing, but don’t copy it.

Video 111

Video Brand Branding YouTube 111

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. See these related interviews: Key Considerations in Choosing a CMS; Off Script #28: Matt Garrepy.

Marketing 62

Marketing B2B Print Technology 62

ReimaginePR

JUNE 27, 2016

Today’s article will help you learn which old, outdated plans have been pushed out of modern PR (for the better!) But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. A media kit is like having your elevator pitch in the form of an interactive package. Interviews.

Reputation 120

Reputation Brand Branding Product Launch 120

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78

Data Media Analytics Energy 78

Beyond PR

APRIL 11, 2018

And by “story” she means not only the articles and blog posts that might get written but the highly personal juxtaposition of multimedia content that’s now easy to create from a smartphone. While she doesn’t get into the specifics of the client she was working with, she uses it as an example of how social media is changing PR.

Instagram 74

Instagram Pitching Media Tourism 74

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Ideation just means pitching or brainstorming. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60