ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

PR Fuel

OCTOBER 19, 2021

The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. Do you have an upcoming product launch of an innovative product? Become a Storyteller. We spoke about storytelling, but this is important: don’t lie. Pitch the Right People.

Writing 52

Writing Product Launch Storytelling Pitching 52

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. One of our clients, JotForm, wrote an article (we didn’t ask them to!) They were about the same product launch, and JotForm used them side-by-side with the same budget. That’s it.

Marketing 111

Marketing Video Product Launch YouTube 111

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52