Shift Communications

FEBRUARY 10, 2022

You see, we have effectively done this before. Back then, however, it was not built by an organization hell bent on world domination at all costs a popular social media company. Back then, however, it was not built by an organization hell bent on world domination at all costs a popular social media company. That was in 2003.

Marketing 78

Marketing Social Media Meeting Groups 78

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. My TikTok feed is chaotic. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 111

B2B Brand Branding B2C 111

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Stephen Waddington

JANUARY 19, 2021

The book and the case studies are all US centric but you don’t have to work hard to apply Galloway’s work to other markets. If your organisation sells a product or service it must have an online shop front. If your organisation sells a product or service it must have an online shop front. Eight weeks later it accounted for 27%.

Retail 113

Retail Crisis Education Airlines 113

Cision

APRIL 14, 2017

The lionshare I have read (or snoozed through) are invariably based on share price and volume juxtaposed against some activity calculated with a painful equation built on old data i.e. “earning share price from 2002 to 2008 and the impact of XYZ.” How likely would you be to contact sell-side analysts in the following situations?

Corporate 120

Corporate Conference Study Analysis 120

Landis PR

SEPTEMBER 21, 2023

During Silicon Valley’s dot-com boom 25 years ago, thousands of start-ups built businesses with the intent of hitting revenue targets, selling and cashing in. Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company.

Company 64

Company Employee Community Healthcare 64

5W PR

MARCH 1, 2020

The three main elements that you must focus on when promoting a luxury product or a luxury brand are: Exclusivity, History and Expertise. That’s because they are built by hand and only a limited number are made each year. Exclusivity in Luxury. Rolls-Royce buyers usually wait a couple of years before the car they ordered is delivered.

Publicity 104

Publicity Brand Branding Marketing 104

PR for Anyone

JANUARY 10, 2024

In this conversation with Christina, Theda emphasizes the importance of self-discovery and finding a business that aligns with personal values and needs as you traverse through various stages of your life, both personally and professionally. At the age of 10, Theda auditioned for a school play. However, the director had different plans.

Industry 130

Industry Instagram Community LinkedIn 130

Prohibition

MAY 6, 2020

Selling online can be challenging at the best of time. Selling online during a global crisis is a whole new ball game. Add value with a view to convert once trust has been built, rather than pushing for a sale and coming across as out of touch. What do they need that you can offer during these testing times?

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Stephen Waddington

DECEMBER 3, 2020

We’ve built a small portfolio of owner managed agencies. Neil Backworth’s book Managing Professional Communication Agencies (PRCA, 2007) and Grow, Build, Sell, Live (Emerald Publishing, 2019) by Crispin Manners and Richard Houghton are useful reads. I’d be interested to hear how you think this could be developed.

Agency 124

Agency Insurance Insurance Financial 124

Shift Communications

FEBRUARY 14, 2022

Ulta boosted its anti-bias training and began selling more Black-owned brands. Brands must remain highly aware of what they were (and are) built upon and continue making appropriate changes for the 21st century — all without compromising the integrity of the brand. should consider implementing in 2022.

Trends 78

Trends Marketing Consumer Community 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. If you can’t beat ‘em, buy ‘em. But many brands don’t have Casper’s $240 million venture funding. And to raise visibility with press, it’s not enough to simply be a successful challenger. Show the receipts.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

Keeping the ones you have. With the latter, even when you win, you lose. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee. For a PR agency , what’s better than winning a new client? Naturally, any good PR firm wants to do both. Don’t oversell. Agree on KPIs.

Agency 182

Agency Banking Internal International 182

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. This is a humdinger of a summary and I’ve spent (too) many hours on it. As such, I don’t have anything witty to say up top – so let’s dive right into it.

Software 152

Software Tools Print Technology 152

Critical Mention

JANUARY 29, 2021

Influencers are successful because their contents seem authentic and personal; people feel they are being advised, as opposed to traditional marketing that tries to hard-sell products with false claims and promises. It has been almost a year since COVID-19 struck, forcing countries to shut their borders and lock its people into their homes.

Brand 135

Brand Branding How To Radio 135

Deirdre Breakenridge

FEBRUARY 23, 2015

How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? How do you capture leads and stimulate sales through these assets? Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Presspage

JUNE 29, 2022

For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. Because ultimately, all business processes are workflows.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. Because ultimately, all business processes are workflows.

Software 78

Software Corporate System Data 78

Stern + Associates

DECEMBER 19, 2022

He and his co-authors were ahead of their time when they published the 2006 article for Harvard Business Review (HBR), “ Strategies for Two-Sided Markets ,” followed by their bestselling book “ Platform Revolution:How Networked Markets Are Transforming the Economy and How to Make Them Work for You ” in 2016.

System 62

System Technology Engineering Data 62

PR 20/20

JUNE 21, 2022

Sometimes called “reasoning from first principles,” first principles thinking is the practice of questioning every assumption you think you know about a given problem, then creating new solutions from scratch. Here are a few ways you can establish first principles. Here are a few ways you can establish first principles.

How To 63

How To Creativity Examples Blogging 63

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. In most cases, just because you built it doesn’t mean they will come. Myth: PR only works when you have news. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers. If you are a PR pro for a B2B vendor, make sure the conference welcomes such speakers without sponsorship. To find out when speaker submissions open, you often need to get on the conference’s email list.

Conference 136

Conference Enterprise Technology Financial 136

PR 20/20

JUNE 9, 2022

This way, you can earn their business upfront in an honest and educational way, while securing loyal customers for years to come. This way, you can earn their business upfront in an honest and educational way, while securing loyal customers for years to come. T oday’s manufacturing industry is booming with no signs of slowing.

SEO 71

SEO Meeting Engineering B2B 71

Solo PR Pro

MARCH 28, 2023

She even coordinated having a 150’ long Golden Gate Bridge built out of thousands of gold balloons, and a sound and light technician to simulate an earthquake. After 40+ years in the public relations industry, Pennie Rorex, chief marketing consultant at Rorex Marketing Solutions , is preparing to close the book on this chapter of her life.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

Communications Conversations

OCTOBER 2, 2019

As you probably know, these programs are usually built using some form of tool (Post Beyond, Bambu and LinkedIn Elevate are common). The brand wins because the employee is “advocating” for them (even selling, in some cases). You see your friend who just took a job with Home Depot. Easy-peasy, right?

Employee 74

Employee Brand Branding LinkedIn 74

The Proactive Report

JUNE 18, 2021

If you are not already doing it, start right away. PR should be the first thing you do and it should be done every day. ” Once you have awareness and interest you can fan those flames and move people down your funnel. There are many ways to do this, as you can see in the graphic below. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Mark My Words

JANUARY 12, 2022

Zennials such as Marcus Rashford, Greta Thunberg, Emma Raducanu and even cross-generational idols like Captain Sir Tom have built their reputations on authenticity, substance, consistency (lack of hypocrisy) and humility. Firstly, in a fittingly 2022 update of Tolstoy’s How Much Lands Does a Man Require? Then there’s NoVax Djokovic.

Viral 60

Viral Fashion Reputation Sports 60

Cision

MAY 31, 2017

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s. In other words, most people reading this have already been distracted. Captivate, Then Maintain. But it can be done.

Consumer 243

Consumer Brand Branding How To 243

Critical Mention

OCTOBER 4, 2018

Let’s think about it: if you were shopping for a backpack, would you buy from a company that constantly tells you the number of bags they’ve sold in the past five years or would you buy from a brand that shows how your investment in its products helps those displaced by war? Most of us would go with the second option.

Storytelling 66

Storytelling B2B Trends Examples 66

Barokas

SEPTEMBER 12, 2018

You see, Morgan Barokas spent 60 years with the same company and most of the time in the same role ; a Purchasing Manager for a steel company. The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. Last year I had a conversation about my “ what’s next ” with my dad.

Agency 138

Agency Hotels Healthcare Enterprise 138

Cision

JANUARY 19, 2016

Today, Joe answers a few questions to get you thinking and excited about the topic. A: First, you have to be worth following. Do you provide consistently useful information to your audience over time? More than anything, it just takes patience once you have built your content platform.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Presspage

NOVEMBER 1, 2023

Authenticity and tone of voice For many brands and organizations, it is important that the content created, published and distributed by corporate communication teams is an authentic representation of the organization’s principles, values and, if you will, tone of voice.

Corporate 88

Corporate Communications Training Data 88

Solo PR Pro

APRIL 13, 2021

What comes to mind when you think about influencer marketing? If you take the word of mainstream media, you’ll likely believe influencers are Instagrammers with large followings, duck-lip selfies and unmeasurable content — but that’s far from the truth. The perspective of influencer marketing — and what it really is. Association.

Marketing 89

Marketing Employee Local Community 89

Communications Conversations

FEBRUARY 1, 2018

I took my family downtown Minneapolis last weekend to check out Super Bowl LIVE and you couldn’t go 10 feet without seeing some sort of brand logo or signage. If you live in the Twin Cities, you certainly know about Surly by now. If you read the whole thing without spitting your coffee up, you’re stronger than me.

Content Marketing 84

Content Marketing Marketing Construction Local 84

PR 20/20

OCTOBER 12, 2021

You know, the “C” in the acronym CRM? HubSpot’s CRM capabilities are built around flexibility. Associations allow you to associate deals with multiple contact and company records. On the HubSpot user end, the customer portals give you the ability to integrate a help desk or shared inbox and connect your knowledge base.

Enterprise 72

Enterprise Knowledge Base Survey Conference 72

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. You might be thinking, “but I’m in _ field, PR doesn’t fit here.” You might be thinking, “but I’m in _ field, PR doesn’t fit here.”

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. You might be thinking, “but I’m in _ field, PR doesn’t fit here.” You might be thinking, “but I’m in _ field, PR doesn’t fit here.”

Industry 52

Industry Real Estate Healthcare Tourism 52