Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

5W PR

AUGUST 2, 2023

But advancements in sleep technology can make a difference. This type of sleep technology monitors factors like sleep duration, sleep quality, and sleep stages. These sleep technology devices can help individuals relax, drown out background noise, and improve overall sleep quality.

Technology 78

Technology System Exercises Data 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 80

Automotive Agency Mobile Trade Shows 80

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms?

Agency 71

Agency Healthcare Interviews Creativity 71

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority.

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

MAY 10, 2023

If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people. Let’s be practical.

Publicity 410

Publicity Retail Tools B2B 410

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Software Media Analytics 397

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 88

Mobile Technology Automotive Meeting 88

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 3) PR Technology is about Customer Experience.

Technology 134

Technology Study Communications Survey 134

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120

The Resolution Blog

JULY 30, 2019

There’s no better example of this than the Holocaust. Perhaps the most popular part of the campaign, though, was the brand’s immersive Reactland game that allowed users to create an 8-bit avatar and experience Nike’s newest sole cushioning technology. the examples we’ve shown here are testament to that. What are you waiting for?

Instagram 120

Instagram Examples Brand Branding 120

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. For example, I remember kicking that terminology around in 2009 or so, but it never really took hold. big, little, agency, in-house)?

Software 147

Software Agency Pitching Analytics 147

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 97

Agency Automotive Company Mobile 97

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

5W PR

MAY 20, 2024

The dynamism of the financial technology industry is fueled by disruptive thinking and innovation. Robust regulatory frameworks can also inspire market confidence, drawing in investors and speeding up the mainstream adoption of financial technologies. Take, for example, the rise of open banking regulations.

Banking 78

Banking Financial Storytelling Technology 78

Communications Conversations

JULY 16, 2019

And, it’s no surprise since our world is increasingly tied to technology. ” And yet, we still struggle with technology. I’ve been thinking a lot lately about how much time I devoted to either fixing or figuring out technology (or, managing passwords!). Back to the original wi-fi story for a good example.

Technology 60

Technology Instagram Writing LinkedIn 60

Flack's Revenge

APRIL 13, 2022

Agencies need to decide how much to spend and how to earn ROI from their tech investments. He is an authority, and is often doing reviews, roundups and vendor briefings (see below for some examples). Examples of Frank’s Briefings and Reviews. The PR job of has never been more challenging.

Software 156

Software Tools Technology Resources 156

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? In the EU AI Act, the best example is a description in there of what they call high-risk AI applications. That’s just one example.

Agency 81

Agency Publicity Ethics Analysis 81

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? on the Talkwalker listening & analytics platform.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Early in my PR agency career, our team was summoned by the CEO of a prestigious client. But his words stuck with me, in part because they epitomized the classic PR agency challenge – you must earn your fee by adding value every day. As an agency person I’d always assumed that those in client-side roles were safe.

Corporate 308

Corporate Communications Reputation Employee 308

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. As an example, an increased budget may be necessary to develop new impactful content. Improved technology is on the wish list, as well.

Resources 195

Resources Technology Data Tools 195

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. January is the perfect time for new beginnings. ??.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

APRIL 2, 2019

For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here. The Role of Technology on the Legal Market.

Agency 97

Agency Trends Marketing Survey 97

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. Guest post by Crenshaw Communications intern, Jordan Farbowitz . Circle back”.

Journalism 344

Journalism Internal International Pitching 344

5W PR

MAY 17, 2024

From AI-powered threat detection systems to automated response protocols, the technology is being harnessed to improve the speed and effectiveness of cybersecurity defenses. However, it also creates new opportunities, requiring a workforce skilled in AI technology and cybersecurity.

Conference 78

Conference System Training Technology 78

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. If you have a PR agency, definitely get them to do it!

B2B 295

B2B Industry Company Case Study 295

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Katie Lioy.

Technology 60

Technology Marketing Tools Customer Service 60

5W PR

MARCH 7, 2024

One notable example is DraftKings’ recent acquisition of Jackpocket.com, an online lotto courier service. Soft2Bet: Innovating with MEGA Technology At iGaming NEXT 2024, Soft2Bet, a 5WPR client and title sponsor of the event, showcased its innovative iGaming offering and revolutionary MEGA technology.

Trends 78

Trends Technology Customer Service Analytics 78

ImPRessions - Crenshaw Communications

MAY 30, 2019

Large brands like Unilever or Dell might have one global PR agency with offices in all key markets to support their strategy. Another common approach for big brands is to have multiple PR agencies across core regions and geographies (possibly through a network like the PROI ). Respect the norms and work inside of them.

Internal 268

Internal International Agency Strategy 268

PR in High Definition

MAY 22, 2024

The answer lies in crafting a reputation based on strategic exclusivity, whilst drawing attention to fashion that is often enhanced by technology. No, it’s high tech Admittedly, technology is not what springs to mind when I think of the Met Gala ( Tyla’s dress crafted out of literal sand for the 2024 event, however, definitely is).

Fashion 62

Fashion Reputation Technology Construction 62